📌 Core Information
🔹 Job Title: Director, Content Marketing
🔹 Company: Sobeys
🔹 Location: Toronto, ON & Montreal-Nord, QC
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Content Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy that supports business goals
- Overseeing content production in various formats for multiple platforms
- Managing influencer marketing strategies and relationships
- Leading and inspiring a team of content specialists
- Analyzing content performance and refining strategies
- Ensuring brand voice and messaging consistency across all channels
- Collaborating cross-functionally with marketing, digital, loyalty, and merchandising teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and execute a content marketing strategy that aligns with overall business objectives
✅ Oversee the production of high-quality, engaging content in various formats (blogs, videos, social media, articles, etc.)
✅ Develop and execute influencer marketing strategies to enhance brand visibility and engagement
✅ Guide and inspire a team of content specialists, fostering a collaborative and innovative culture
✅ Use analytics tools to assess content performance, identify trends, and refine strategies for optimal impact
✅ Ensure all content is optimized for search engines and adheres to industry best practices
✅ Uphold brand voice and messaging consistency across all platforms and channels
✅ Partner with marketing, digital, loyalty, and merchandising teams to ensure content aligns with broader marketing initiatives and campaigns
ASSUMPTION: This role requires a strong understanding of SEO, content management systems, and analytics tools, as well as exceptional leadership and team management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (Master's preferred)
Experience: 10+ years of experience in content marketing, with at least 3 years in a leadership capacity
Required Skills:
- Proven success in developing and executing content strategies that drive results
- Experience with influencer management and executing influencer marketing strategies
- Strong expertise in SEO, content management systems, and analytics tools (e.g., Google Analytics, SEMrush)
- Exceptional leadership and team management skills
- Bilingual in English and French
Preferred Skills:
- Experience working with cross-functional teams in a corporate office environment
- Knowledge of the retail industry
ASSUMPTION: Given the bilingual requirement, candidates should be comfortable working in a bilingual environment and have strong communication skills in both English and French.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Estimated based on industry standards for a Director-level role in content marketing in Canada)
Benefits:
- Competitive Benefits Package, including health and dental coverage, life, short- and long-term disability insurance
- Access to Virtual Health Care Platform and Employee and Family Assistance Program
- Retirement and Savings Plan
- 10% in-store discount at participating banners
- Learning and Development Resources
- Parental leave top-up
- Paid Vacation and Days-off
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence at least 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on factors such as working location, work experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Grocery)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1907 (Over 115 years ago)
Company Description:
- Sobeys is one of only two national grocery retailers in Canada, serving customers through various retail banners
- Emphasizes food, innovation, and superior customer service
- Committed to building sustainable worth for customers, employees, suppliers, and shareholders
Company Specialties:
- Grocery / Épicerie
- Retail / Commerce de détail
- Distribution / Distribution
- Corporate / Entreprise
- Pharmacy & Healthcare / Pharmacie
Company Website: http://www.sobeyscareers.com
ASSUMPTION: Sobeys' extensive history and large employee base suggest a well-established company culture and extensive resources for professional growth.
📊 Role Analysis
Career Level: Director (Senior leadership role)
Reporting Structure: This role is expected to lead and manage a team of content specialists, collaborating with cross-functional teams
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to influence the company's content marketing strategy and direction
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Potential to advance to a more senior role within the marketing department or the company
ASSUMPTION: As a senior leadership role, this position offers significant growth opportunities and the chance to make a substantial impact on the company's content marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office (Hybrid work arrangement)
Office Location(s): Toronto, ON & Montreal-Nord, QC
Geographic Context:
- Toronto, ON: Diverse, multicultural city with a vibrant arts and culture scene, and a strong job market
- Montreal-Nord, QC: Suburban area of Montreal with a mix of urban and residential neighborhoods
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence at least 3 days per week
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and content marketing expertise
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant content marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful content marketing campaigns you've led or contributed to
- Be ready to discuss your approach to influencer marketing and managing a team
ATS Keywords: Content Marketing, Strategy Development, Content Creation, Influencer Management, Team Leadership, Performance Analysis, SEO, Brand Consistency, Cross-Functional Collaboration, Bilingual
ASSUMPTION: Given the bilingual requirement, be prepared to discuss your proficiency in both English and French and provide examples of content marketing campaigns you've led or contributed to in both languages.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, SEMrush)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Video editing and graphic design software (e.g., Adobe Premiere Pro, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard content marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Results-driven
- Team-oriented
- Adaptable to change
- Strong communication and interpersonal skills
- Proactive and strategic mindset
Self-Assessment Questions:
- How have you demonstrated your ability to develop and execute successful content marketing strategies in the past?
- Can you provide an example of a time when you managed a team to achieve a significant content marketing goal?
- How do you approach working collaboratively with cross-functional teams to ensure content aligns with broader marketing initiatives?
ASSUMPTION: Sobeys values a customer-focused, collaborative, and innovative work culture, so candidates should be prepared to demonstrate their alignment with these values.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent content quality
- Keeping up with the fast-paced nature of content marketing and industry trends
- Balancing the need for creativity with the requirement to adhere to brand guidelines and SEO best practices
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong leadership, communication, and project management skills to overcome.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires bilingual proficiency in English and French
- Sobeys' large employee base and extensive resources may offer more opportunities for growth and collaboration than smaller organizations
- As a senior leadership role, this position offers more strategic decision-making and influence over content marketing direction compared to mid-level roles
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring candidates to possess specific skills and experiences.
📝 Sample Projects
- Developing and executing a comprehensive content marketing strategy for a new product launch
- Managing a team to create and distribute engaging content across multiple platforms for a major marketing campaign
- Collaborating with influencers to create sponsored content that aligns with brand values and resonates with target audiences
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and creative aspects of the role, requiring candidates to possess a diverse skill set.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content marketing strategy for the company?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does the company support the professional growth and development of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how are they tracked and analyzed?
- How does the company ensure brand consistency across various content formats and platforms?
ASSUMPTION: These questions help candidates better understand the role's context, expectations, and opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of successful content marketing campaigns you've led or contributed to
- Be ready to discuss your approach to influencer marketing and managing a team
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
