📌 Core Information
🔹 Job Title: Director, Content Marketing
🔹 Company: MasterClass
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute innovative multi-channel campaigns
- Collaborating with Talent and Content teams to influence class offerings and content calendar
- Partnering with other marketing leaders to craft bold, culture-driven launch campaigns
- Driving strategy, budget, and execution of class and instructor marketing across multiple forms of media
ASSUMPTION: This role requires a strategic mindset with experience in consumer marketing and brand development within performance-driven environments. It also demands strong leadership skills to manage a team and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive strategy, budget, and execution of class and instructor marketing across multiple forms of media
✅ Partner with Performance Marketing team to align on media buying strategy and channel roadmap
✅ Collaborate cross-functionally to align on annual launch calendar, marketing messages, and creative approach
✅ Work with PR/Communications to align brand messaging and content approach across media and owned channels
✅ Work collaboratively and effectively with internal creative team (and occasionally agency partners) to brief, review, and refine creative work
✅ Partner with Insights team to surface key insights that will drive increased connection with consumers
✅ Partner across marketing channels to ensure an integrated and holistic approach
✅ Present progress and relevant metrics to team and leadership
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and presentation skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing experience, with 7+ years in leadership roles
Required Skills:
- Proven experience in consumer marketing and brand development
- Strong record of devising and delivering world-class strategies and campaigns
- Exceptional communication, presentation, and interpersonal skills
- Ability to express ideas and influence cross-functionally at all levels
- Highly motivated self-starter with a positive attitude and passion for MasterClass
Preferred Skills:
- Experience working with top-tier celebrity talent
- Ability to get the best out of creative partners (copywriters, designers, editors)
ASSUMPTION: While not explicitly stated, a master's degree in a related field or an MBA could be beneficial for this role. Additionally, experience in the e-learning industry or working with celebrity talent would be highly desirable.
💰 Compensation & Benefits
Salary Range: $180,000 - $200,000 USD (based on location: NYC/CA/WA)
Benefits:
- Equity
- Medical, dental, and vision insurance
- Flexible PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for NYC/CA/WA. For other locations, the salary may be adjusted based on the cost of living and local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning providers, focusing on streaming classes taught by world-renowned experts
Company Size: 201-500 employees, offering a dynamic and collaborative work environment
Founded: 2015, with a mission to make the world's best knowledge accessible and inspirational
Company Description:
- MasterClass is a streaming platform offering classes across various subjects, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, and Writing
- Each class features video lessons, cinematic visuals, and downloadable workbooks for a comprehensive learning experience
- MasterClass aims to inspire and educate members by providing access to top-tier instructors and their expertise
Company Specialties:
- E-learning
- Technology
- Production
Company Website: https://www.masterclass.com
ASSUMPTION: MasterClass is a rapidly growing company with a strong focus on innovation and continuous improvement. As such, this role may involve working on cutting-edge projects and initiatives.
📊 Role Analysis
Career Level: Senior-level role with significant leadership responsibilities
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of marketing professionals
Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements
Growth Opportunities:
- Potential to grow into a more senior role, such as Vice President of Marketing or Chief Marketing Officer, as the company expands
- Opportunities to lead high-impact projects and initiatives that drive business growth and member engagement
- Chance to work closely with industry-leading experts and learn from their unique perspectives and experiences
ASSUMPTION: This role offers significant growth potential, as MasterClass continues to expand its offerings and reach new audiences.
🌍 Location & Work Environment
Office Type: Creative and collaborative office space designed to foster innovation and teamwork
Office Location(s): 6161 Santa Monica Blvd, Suite 208, Los Angeles, California 90038, US
Geographic Context:
- Los Angeles is a vibrant and diverse city with a thriving entertainment industry
- The office is located in the heart of Santa Monica, offering easy access to beaches, parks, and numerous dining and entertainment options
- The area is known for its mild climate, making it an ideal location for outdoor activities and work-life balance
Work Schedule: Standard full-time work hours, with the possibility of flexible scheduling to accommodate team meetings and project deadlines
ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (CMO) to discuss strategic vision and leadership style
- Case study or presentation to demonstrate problem-solving skills and creative approach to marketing campaigns
- Final interview with key stakeholders to assess team dynamics and alignment with company values
Key Assessment Areas:
- Strategic thinking and campaign development
- Leadership skills and team management
- Cross-functional collaboration and communication
- Cultural fit and alignment with MasterClass values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare a case study or presentation that demonstrates your ability to develop and execute innovative marketing campaigns
- Research MasterClass and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Content Marketing, Brand Development, Team Leadership, Cross-Functional Collaboration, Strategic Planning, Creative Sensibility, Media Buying, Digital Advertising, Social Media, Public Relations, Communication, Presentation Skills, Consumer Insights, Performance Marketing, Campaign Management
ASSUMPTION: The interview process at MasterClass is designed to assess both technical skills and cultural fit. Applicants should be prepared to demonstrate their ability to lead and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence in everything we do
- Curiosity: We are lifelong learners, always seeking new insights and perspectives
- Collaboration: We work together to achieve our goals and support each other's growth and success
Work Style:
- MasterClass values a dynamic and collaborative work environment, with a focus on innovation and continuous improvement
- Employees are encouraged to take initiative and contribute to the company's growth and development
- The company offers a flexible and supportive work environment that prioritizes work-life balance
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment, and are you comfortable working with cross-functional teams?
- Are you passionate about learning and continuous professional development?
- Do you share MasterClass's commitment to craftsmanship, curiosity, and collaboration?
ASSUMPTION: MasterClass values employees who are proactive, innovative, and committed to the company's mission and values.
⚠️ Potential Challenges
- Managing a team in a fast-paced and dynamic environment, with shifting priorities and tight deadlines
- Balancing the need for strategic vision with the day-to-day demands of campaign execution and optimization
- Navigating a complex organization with multiple stakeholders and competing priorities
- Adapting to a rapidly evolving industry and changing consumer behavior
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on content marketing for an e-learning platform, but shares similarities with marketing leadership roles in other industries
- Compared to traditional marketing roles, this position requires a deep understanding of digital marketing channels and a strong focus on performance metrics and analytics
- Career progression in this role may involve transitioning to a more senior marketing leadership position or moving into a related field, such as product management or business development
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique focus on content marketing and e-learning sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new class launch, featuring a high-profile instructor
- Analyzing consumer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the creative team to develop brand guidelines and visual identity for a new marketing initiative
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and creative collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy, and what opportunities are there for professional development and advancement?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the marketing team collaborate with other departments, such as product, content, and technology, to drive business growth and member engagement?
- What is the company's approach to work-life balance, and how does this role support that commitment?
- How does MasterClass foster a culture of innovation and continuous improvement, and what role does this position play in that process?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific expectations and opportunities for growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/masterclass/jobs/6851481
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare a case study or presentation that demonstrates your ability to develop and execute innovative marketing campaigns
- Research MasterClass and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
