📌 Core Information
🔹 Job Title: Director, Content Strategist
🔹 Company: Fidelity Investments
🔹 Location: Boston, MA (with hybrid work arrangement)
🔹 Job Type: Full-Time
🔹 Category: Communication
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid: every other week)
🚀 Job Overview
Key aspects of this role include:
- Leading the development of employee-focused content to enhance digital dexterity
- Overseeing content creation, curation, and delivery in various formats
- Collaborating cross-functionally to align content strategies with organizational goals
- Measuring and optimizing content effectiveness through metrics and feedback
- Advocating for digital literacy and fostering a culture of continuous learning
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital tools and trends to drive employee engagement and learning.
📋 Key Responsibilities
✅ Shape the digital future of the organization by developing and executing a content strategy focused on empowering employees to embrace and excel in digital tools and technologies.
✅ Provide creative direction and guidance for the production of innovative, visually engaging, and interactive content that resonates with diverse employee audiences.
✅ Lead cross-team efforts with product owners, developers, designers, communication specialists, and other departments to produce high-quality materials that meet strategic goals.
✅ Partner with research teams to understand the digital skill gaps and learning preferences of the workforce, and use insights to tailor content effectively.
✅ Implement metrics to assess content effectiveness, engagement, and impact, and continuously refine strategies based on feedback and data.
✅ Serve as a champion for fostering a culture that values continuous learning and innovation in digital skills.
ASSUMPTION: This role involves a high degree of collaboration, project management, and analytical thinking to ensure content meets strategic goals and drives employee engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Digital Media, or a related field. Advanced degree preferred.
Experience: 5+ years of experience in content strategy, creative direction, or a related role. Experience working in employee engagement, internal communications, or organizational development is a strong plus.
Required Skills:
- Excellent leadership, collaboration, and project management skills
- Strong analytical skills with the ability to measure and optimize content impact
- Knowledge of digital tools, platforms, and trends with a passion for driving digital literacy
- Exceptional written and verbal communication skills
Preferred Skills:
- Experience working in a financial services or related industry
- Familiarity with learning management systems (LMS) and employee engagement platforms
ASSUMPTION: Candidates with a strong background in content strategy, creative direction, and a proven track record of driving employee engagement through innovative content are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Director-level role in the Financial Services sector in Boston, MA)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) matching and retirement planning
- Tuition assistance and professional development opportunities
- Generous time off and flexible work arrangements
- Employee discounts on Fidelity products and services
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (on-site every other week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Fidelity Investments is a leading provider of investment management, retirement planning, and wealth management services.
Company Size: 10,001+ employees. As a large organization, Fidelity offers numerous opportunities for career growth and development.
Founded: 1946. Fidelity has a rich history and a strong reputation in the financial services industry.
Company Description:
- Fidelity’s mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
- Fidelity’s strength comes from the scale of its diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions.
- With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, Fidelity focuses on meeting the unique needs of a broad and growing customer base.
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- Mutual funds
- Stocks
- ETF
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: http://www.fidelity.com
ASSUMPTION: Fidelity's large size and diverse range of services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Head of Digital Workplace or a similar senior leader.
Reporting Structure: This role may oversee a team of content creators, strategists, and/or managers, depending on the organization's structure.
Work Arrangement: Hybrid work arrangement, with employees required to work on-site every other week (all business days, M-F) in a Fidelity office.
Growth Opportunities:
- Potential to lead and grow a team of content strategists and creators
- Opportunities to collaborate with various departments and gain exposure to different aspects of the business
- Possibility to advance to a senior leadership role within the Digital Workplace or related department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team, collaborate cross-functionally, and advance within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement.
Office Location(s): 245 Summer St, Boston, MA 02210, US (with the possibility of working remotely every other week)
Geographic Context:
- Boston, MA is a major metropolitan area with a diverse population and a thriving financial industry.
- The cost of living in Boston is relatively high compared to other U.S. cities, with an average salary required to live comfortably being around $75,000 per year.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (on-site every other week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Head of Digital Workplace or a similar senior leader
- Background check and reference verification
Key Assessment Areas:
- Content strategy development and execution
- Creative direction and storytelling
- Leadership and collaboration skills
- Analytical and problem-solving abilities
- Knowledge of digital tools, platforms, and trends
- Alignment with Fidelity's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, creative direction, and leadership experience.
- Provide specific examples of your ability to develop and execute innovative content strategies that drive engagement and learning.
- Demonstrate your understanding of Fidelity's business and how your skills and experience align with the company's mission and values.
ATS Keywords: Content Strategy, Creative Direction, Leadership, Collaboration, Project Management, Analytical Skills, Digital Literacy, Communication Skills, Employee Engagement, Digital Dexterity, Hybrid Work Arrangement
ASSUMPTION: Fidelity's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the organization's needs.
🛠️ Tools & Technologies
- Content management systems (CMS) such as Adobe Experience Manager, Sitecore, or WordPress
- Design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, or Figma
- Project management software such as Asana, Trello, or Jira
- Analytics tools for measuring content effectiveness, such as Google Analytics, Adobe Analytics, or Mixpanel
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Fidelity's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Putting clients first
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable using data and analytics to inform decision-making and measure success?
- Can you adapt to change and embrace new tools and technologies as they emerge?
- Do you hold yourself accountable for delivering results and driving impact?
ASSUMPTION: Fidelity values candidates who align with their core values and work style, as this promotes a strong cultural fit and contributes to the organization's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the needs of various stakeholders and ensuring content meets strategic goals
- Keeping up with the latest digital trends and tools in a rapidly evolving landscape
- Adapting to a hybrid work arrangement and maintaining productivity while working remotely
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on employee engagement and digital dexterity through content strategy and creative direction.
- In the Financial Services industry, content strategy plays a crucial role in driving employee engagement, productivity, and overall organizational success.
- Career progression in this role may lead to senior leadership positions within the Digital Workplace or related departments, with opportunities to grow and develop a team of content strategists and creators.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or organizations, with a strong focus on driving employee engagement and digital dexterity within the Financial Services sector.
📝 Sample Projects
- Developing a comprehensive content strategy to address the digital skill gaps and learning preferences of Fidelity's workforce
- Creating a series of engaging, interactive learning experiences to promote digital literacy and drive employee adoption of new tools and technologies
- Measuring the impact of content initiatives and optimizing strategies based on data and feedback to improve employee engagement and productivity
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Director, Content Strategist role, focusing on driving employee engagement and digital dexterity through innovative content strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current state of digital literacy within Fidelity's workforce, and how this role will address any identified gaps?
- How does this role collaborate with other departments, such as HR, Learning & Development, and IT, to ensure content meets strategic goals and drives employee engagement?
- What are the key performance indicators (KPIs) used to measure the success of content initiatives, and how are these tracked and optimized over time?
- How does Fidelity support the professional development and growth of its employees, particularly in the area of digital skills and literacy?
- What is the expected timeline for onboarding and ramping up in this role, and how will my success be measured in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the challenges and opportunities that lie ahead, ensuring a strong fit for both the candidate and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fidelity Careers website
- Tailor your resume and cover letter to highlight your content strategy, creative direction, and leadership experience, with a focus on driving employee engagement and digital dexterity.
- Prepare for behavioral and skills-based interviews by reflecting on your past experiences and developing examples that demonstrate your ability to develop and execute innovative content strategies.
- Research Fidelity's business and mission to ensure your alignment with the company's values and goals.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
