Director, Content Strategy

📌 Core Information

🔹 Job Title: Director, Content Strategy

🔹 Company: Qualtrics

🔹 Location: Provo, Utah, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Software Development

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining and leading a global content strategy to drive brand affinity, customer engagement, and full-funnel engagement.
• Managing and mentoring a team of content strategists, writers, editors, and producers to foster a high-performance and collaborative culture.
• Collaborating cross-functionally with various teams to align content with business objectives and maximize its effectiveness.
• Guiding the creation of diverse content formats, leveraging AI and emerging technologies to scale content production and enhance performance.
• Building systems and processes to support efficient, scalable, and high-quality content operations.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing best practices. The ideal candidate will have experience managing teams and driving content initiatives that align with business objectives.

📋 Key Responsibilities

✅ Define and lead a global content strategy that drives brand affinity, customer education, and full-funnel engagement.

✅ Manage and mentor a team of content strategists, writers, editors, and producers, fostering a high-performance and collaborative culture.

✅ Own and evolve the company’s editorial voice and storytelling framework to ensure clarity, consistency, and resonance across all touchpoints.

✅ Collaborate cross-functionally with brand, product marketing, demand generation, communications, events, and digital teams to align content with business objectives.

✅ Guide the creation of diverse content formats including long-form articles, video, podcasts, social media, interactive tools, and in-product content.

✅ Leverage AI and emerging technologies to scale content production, optimize personalization, and enhance performance.

✅ Build systems and processes to support efficient, scalable, and high-quality content operations.

✅ Use data and customer insights to drive content decisions, optimize performance, and demonstrate impact.

✅ Ensure content is strategically aligned across regions, buyer personas, and customer lifecycle stages.

✅ Advocate for audience-first thinking, positioning content as a growth engine within the broader marketing organization.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree would be an asset.

Experience: 9+ years of proven experience in content strategy, preferably in a leadership role.

Required Skills:

• Proven ability to manage and inspire teams, driving high performance and collaboration.
• Strong understanding of brand storytelling and content marketing best practices.
• Experience with data-driven decision-making and leveraging analytics to optimize content performance.
• Familiarity with emerging technologies, including AI applications in content creation and distribution.

Preferred Skills:

• Experience working in a global organization.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the software industry or experience management category may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director-level role in the software industry with 10+ years of experience)

Benefits:

• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.

Working Hours: Full-time, with a hybrid work arrangement (3 days in the office: Mondays, Thursdays, and one day selected by the organizational leader)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in Experience Management (XM) platforms.

Company Size: Medium to large (5,001-10,000 employees)

Founded: 2002, with headquarters in Provo, Utah, and Seattle, Washington.

Company Description:

• Qualtrics creates software that helps businesses deliver exceptional frontline experiences, build high-performing teams, and design products people love.
• The company is the creator and steward of the Experience Management (XM) category, serving over 19,000 clients globally.
• Qualtrics is known for its vibrant work environment that encourages collaboration, creativity, and work-life integration.

Company Specialties:

• Online survey software
• Market research
• Consumer feedback
• Employee feedback
• 360 evaluations
• NPS
• Panels
• VOC
• Customer experience
• Brand experience
• Employee experience
• Product experience
• Experience management
• Surveys
• Enterprise feedback management

Company Website: https://www.qualtrics.com/

ASSUMPTION: Qualtrics is a well-established company in the software industry with a strong focus on customer experience and employee engagement.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader.

Reporting Structure: This role will oversee a team of content strategists, writers, editors, and producers, with the potential to manage additional team members as the company grows.

Work Arrangement: Hybrid work arrangement, with 3 days in the office (Mondays, Thursdays, and one day selected by the organizational leader).

Growth Opportunities:

• Potential to grow into a VP or Chief Content Officer role as the company expands its content initiatives.
• Opportunities to mentor and develop team members, fostering a high-performance culture.
• Chance to work on high-impact projects that drive business growth and enhance the company's brand.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's content strategy and overall marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces designed to foster innovation and creativity.

Office Location(s): Provo, Utah, and Seattle, Washington, with additional offices in various countries.

Geographic Context:

• Provo, Utah: A family-friendly city with a low cost of living, located near the Wasatch Mountain Range, offering easy access to outdoor recreation.
• Seattle, Washington: A vibrant, tech-centric city with a high cost of living, known for its coffee culture, arts, and outdoor activities.

Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office: Mondays, Thursdays, and one day selected by the organizational leader).

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team-building.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team or a hiring manager.
• In-depth behavioral and situational interviews with multiple stakeholders, including team members and senior leaders.
• Presentation or case study challenge to assess the candidate's strategic thinking and content creation skills.
• Final interviews with senior leadership, followed by a decision.

Key Assessment Areas:

• Strategic thinking and content vision.
• Leadership skills and team management experience.
• Understanding of brand storytelling and content marketing best practices.
• Data-driven decision-making and analytics skills.
• Familiarity with emerging technologies, including AI applications in content creation and distribution.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of Qualtrics' business and the role of content strategy in driving its growth.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and content creation skills.
• Be ready to discuss your approach to managing and mentoring a team, as well as your experience with cross-functional collaboration.
• Follow up with the hiring manager or HR contact within a week after your final interview to express your enthusiasm for the role and reiterate your qualifications.

ATS Keywords: Content Strategy, Director, Leadership, Team Management, Brand Storytelling, Data-Driven, AI, Emerging Technologies, Hybrid Work, Provo, Utah, Seattle, Washington

ASSUMPTION: The interview process for this role will be comprehensive, focusing on the candidate's strategic thinking, leadership skills, and content creation expertise.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress, Adobe Experience Manager, or Sitecore
• Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel
• AI and machine learning platforms such as IBM Watson, Google AI, or Microsoft Azure AI
• Project management tools such as Asana, Trello, or JIRA
• Collaboration tools such as Microsoft Office Suite, Google Workspace, or Slack

ASSUMPTION: The ideal candidate will have experience with relevant content management, analytics, and AI tools, as well as a strong understanding of project management and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first and strive to understand their needs and exceed their expectations.
• One Team: We collaborate and support each other to achieve our collective goals.
• Innovation: We embrace change and continuously seek new and better ways of doing things.
• Accountability: We take ownership of our responsibilities and deliver on our commitments.
• Integrity: We act with honesty and integrity in all our interactions.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success.
• Agile: We adapt quickly to change and embrace a test-and-learn mindset.
• Data-driven: We make decisions based on data and insights, continuously refining our approach.
• Customer-focused: We prioritize the needs and preferences of our customers in all our decisions.

Self-Assessment Questions:

• How do you align with Qualtrics' customer-obsessed culture, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you led a team through a significant change or transformation, and how did you foster a collaborative and supportive work environment?
• How do you approach continuous learning and staying up-to-date with emerging technologies and industry trends, and how have you applied this to your content strategy in previous roles?

ASSUMPTION: Candidates who demonstrate a strong fit with Qualtrics' values and work style, as well as a passion for customer-centric content strategy, will be most successful in this role.

⚠️ Potential Challenges

• Managing a team remotely, with team members located in various offices and time zones.
• Balancing the need for consistency in brand messaging with the requirement to create tailored content for diverse audiences and channels.
• Keeping up with the latest trends and best practices in content marketing and emerging technologies.
• Navigating a fast-paced, dynamic work environment with shifting priorities and tight deadlines.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and possess strong project management and communication skills to overcome these challenges.

📈 Similar Roles Comparison

• Compared to a VP of Content role, this Director-level position may have less strategic influence but offers more hands-on involvement in content creation and management.
• In the software industry, content strategy roles often focus on driving customer engagement, adoption, and retention, rather than purely brand awareness or thought leadership.
• Career progression in content strategy roles may lead to Chief Content Officer or Chief Marketing Officer positions, depending on the organization's structure and growth.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an opportunity to make a significant impact on Qualtrics' content initiatives while still having the chance to grow into more senior leadership positions.

📝 Sample Projects

• Developing a comprehensive content audit and strategy for a global software company, including recommendations for content consolidation, repurposing, and creation to optimize performance and engagement.
• Launching a new content hub or knowledge base to serve as a centralized resource for customers, prospects, and employees, featuring interactive tools, how-to guides, and best practice articles.
• Creating a content marketing campaign to support the launch of a new product or feature, including blog posts, social media assets, email newsletters, and webinars to drive awareness, adoption, and engagement.

ASSUMPTION: These sample projects illustrate the range of content strategy initiatives that the ideal candidate might oversee in this role, from strategic planning and auditing to tactical execution and campaign management.

❓ Key Questions to Ask During Interview

• How does the content team collaborate with other departments, such as product marketing, demand generation, and communications, to ensure alignment and maximize impact?
• Can you describe the team structure and dynamics, and how does the content team fit into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Qualtrics support the professional development and growth of its content team members?
• What are the most significant content challenges facing the company, and how can this role help address them?

ASSUMPTION: Asking these questions will help the candidate better understand the role's context, expectations, and opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and content creation expertise.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and content creation skills.
• Research Qualtrics' business and the role of content strategy in driving its growth, and be ready to discuss your approach to managing and mentoring a team, as well as your experience with cross-functional collaboration.
• Follow up with the hiring manager or HR contact within a week after your final interview to express your enthusiasm for the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.