C

DIRECTOR CONTENT STRATEGY

CARE USA
Full-time
On-site
Atlanta, Georgia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director Content Strategy

πŸ”Ή Company: CARE USA

πŸ”Ή Location: Atlanta, GA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: 2025-08-07

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing CARE USA’s story gathering and development
  • Managing content aligned with CARE’s organizational strategy
  • Leading complex content teams to drive supporter engagement
  • Collaborating with Regional and Country Office staff to highlight CARE’s global work
  • Developing and implementing a data-driven content strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven content strategies to succeed.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing a content strategy for CARE USA

βœ… Serving as managing editor of CARE News editorial platforms

βœ… Executing the organization’s Supporter Engagement strategy

βœ… Overseeing development of a proactive and data-driven rapid-response content strategy

βœ… Broadening distribution of CARE content beyond owned channels

βœ… Facilitating and enabling locally led content capture and development

βœ… Designing and leading story trainings for CARE’s global staff

βœ… Co-leading the vision for content that anchors CARE campaigns and events

βœ… Managing major campaigns and publications

βœ… Building operational frameworks and capabilities for content delivery

βœ… Providing thought leadership for industry-leading content strategies

βœ… Liaising with CARE International’s global leadership team and other stakeholders

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure content meets deadlines and quality standards.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, Marketing, or a related field. Master's degree preferred.

Experience: At least 5-10 years of experience in content strategy, editorial management, or a related role, with a focus on data-driven decision making and team leadership.

Required Skills:

  • Proven expertise in content strategy and development
  • Strong leadership and team management skills
  • Excellent data analysis and interpretation skills
  • Experience with content management systems (CMS)
  • Strong project management skills
  • Excellent communication and stakeholder engagement skills
  • Familiarity with the non-profit sector and international development

Preferred Skills:

  • Experience with Adobe Creative Suite
  • Fluency in additional languages
  • Experience working with diverse, global teams

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to develop and execute successful content strategies will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $150,000 per year. This estimate is based on industry standards for similar roles in the non-profit sector in Atlanta, GA.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with employer match
  • Generous paid time off
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CARE USA operates in the non-profit sector, focusing on poverty alleviation and international development. The organization works in over 100 countries, reaching more than 50 million people through 1,300 projects.

Company Size: CARE USA is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: CARE was founded in 1945 in the wake of World War II. The organization has evolved over time, delivering CARE Packages of life-saving food and investing in long-term development programs.

Company Description:

  • CARE is a leading humanitarian and development organization fighting global poverty
  • The organization works with local partners and communities, with a special focus on empowering women and girls
  • CARE’s work is centered around delivering life-saving assistance and investing in long-term development solutions

Company Specialties:

  • Humanitarian aid and disaster response
  • Long-term development programs
  • Empowering women and girls
  • Health, education, and economic development initiatives

Company Website: care.org

ASSUMPTION: CARE USA’s large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the organization’s mission.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in content strategy and leadership.

Reporting Structure: The Director, Content Strategy reports directly to the Vice President of Communications and Marketing and oversees a team of content specialists and editors.

Work Arrangement: This role is based in CARE USA’s Atlanta, GA headquarters and requires on-site presence. Occasional travel may be required to visit CARE’s country offices and other locations.

Growth Opportunities:

  • Potential to advance to a more senior role within CARE’s Communications department or other departments
  • Opportunity to gain experience working with diverse, global teams and in various countries
  • Chance to develop and refine content strategy skills and gain exposure to new aspects of the organization’s mission

ASSUMPTION: This role offers significant opportunities for professional growth and development within CARE USA and the broader non-profit sector.

🌍 Location & Work Environment

Office Type: CARE USA’s headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 151 Ellis St, NE, Atlanta, GA 30303, US

Geographic Context:

  • Atlanta, GA is a vibrant, multicultural city with a thriving arts and culture scene
  • The city offers a range of housing options and neighborhoods to suit various preferences and budgets
  • Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Standard business hours, Monday through Friday, with occasional evenings and weekends as needed to meet deadlines.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to adapt to the occasional demands of a fast-paced, deadline-driven role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and other key stakeholders
  • Skills assessment or case study presentation
  • Final interview with the Vice President of Communications and Marketing

Key Assessment Areas:

  • Content strategy development and execution
  • Data analysis and interpretation
  • Leadership and team management skills
  • Project management and stakeholder engagement

Application Tips:

  • Tailor your resume and cover letter to highlight your content strategy experience and achievements
  • Prepare a portfolio or case studies demonstrating your ability to develop and execute successful content strategies
  • Research CARE USA’s mission and values to ensure your alignment with the organization’s goals

ATS Keywords: Content Strategy, Data-Driven Decision Making, Team Leadership, Project Management, Stakeholder Engagement, Non-Profit Sector, International Development, CARE USA

ASSUMPTION: Applicants should be prepared to demonstrate their ability to develop and execute successful content strategies, as well as their familiarity with the non-profit sector and international development.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (CMS)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Project management software (e.g., Asana, Trello)
  • Adobe Creative Suite

ASSUMPTION: Applicants should be comfortable using a range of tools and technologies to support their content strategy work.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Integrity
  • Excellence
  • Accountability
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and responsive to change
  • Committed to CARE’s mission and values

Self-Assessment Questions:

  • How do you demonstrate your commitment to CARE’s mission and values in your work?
  • Can you provide an example of a time when you successfully led a team through a significant change or challenge?
  • How do you approach data analysis and interpretation to inform your content strategy decisions?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with CARE USA’s values and work style, as well as their ability to thrive in a collaborative, data-driven environment.

⚠️ Potential Challenges

  • Managing a complex, cross-functional team with diverse priorities and deadlines
  • Balancing the need for data-driven decision making with the need for creativity and innovation
  • Adapting to the fast-paced, deadline-driven nature of the role
  • Working with diverse, global teams and navigating cultural differences

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Content Director or Content Strategy Manager in other organizations, but with a focus on the non-profit sector and international development
  • Unlike some roles, this position requires a strong understanding of data analysis and interpretation to inform content strategy decisions
  • This role offers significant opportunities for professional growth and development within CARE USA and the broader non-profit sector

ASSUMPTION: Applicants should research similar roles in the non-profit sector and international development to ensure a strong understanding of the unique demands and opportunities of this role.

πŸ“ Sample Projects

  • Developing and executing a successful content strategy for a major campaign or event
  • Managing a team to create and distribute a series of engaging, data-driven content pieces on a specific topic or theme
  • Collaborating with country office staff to capture and develop locally led content for global distribution

ASSUMPTION: Applicants should be prepared to provide specific examples of their content strategy experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

  • How does this role fit into CARE USA’s overall communications and marketing strategy?
  • Can you describe the team structure and dynamics, and how this role will contribute to its success?
  • How does CARE USA support the professional growth and development of its employees?
  • What are the most pressing content challenges facing CARE USA, and how can this role address them?
  • How does CARE USA approach diversity, equity, and inclusion in its content and communications efforts?

ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to CARE USA’s mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your content strategy experience and achievements
  • Prepare a portfolio or case studies demonstrating your ability to develop and execute successful content strategies
  • Research CARE USA’s mission and values to ensure your alignment with the organization’s goals
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.