📌 Core Information
🔹 Job Title: Director, Content Strategy
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Software Development
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 9+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Defining and leading a global content strategy across the entire customer journey
- Driving a unified approach to storytelling that resonates with audiences and accelerates business growth
- Collaborating with brand, product marketing, and digital teams to align content with business objectives
- Building and mentoring a high-performing team of strategists, writers, and producers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing and brand storytelling.
📋 Key Responsibilities
✅ Define and evolve the company’s editorial voice and storytelling framework to ensure clarity, consistency, and resonance across all touchpoints
✅ Collaborate cross-functionally with brand, product marketing, demand generation, communications, events, and digital teams to align content with business objectives
✅ Guide the creation of diverse content formats including long-form articles, video, podcasts, social media, interactive tools, and in-product content
✅ Leverage AI and emerging technologies to scale content production, optimize personalization, and enhance performance
✅ Build systems and processes to support efficient, scalable, and high-quality content operations
✅ Use data and customer insights to drive content decisions, optimize performance, and demonstrate impact
✅ Ensure content is strategically aligned across regions, buyer personas, and customer lifecycle stages
✅ Advocate for audience-first thinking, positioning content as a growth engine within the broader marketing organization
ASSUMPTION: This role involves both strategic planning and hands-on content creation, requiring a balance of big-picture thinking and tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 9+ years of proven experience in content strategy, preferably in a leadership role
Required Skills:
- Proven experience in content strategy and leadership
- Strong understanding of brand storytelling and content marketing best practices
- Experience with data-driven decision-making and leveraging analytics to optimize content performance
- Familiarity with emerging technologies, including AI applications in content creation and distribution
- Proven ability to manage and inspire teams, driving high performance and collaboration
Preferred Skills:
- Experience with Experience Management (XM) platforms
- Fluency in multiple languages
ASSUMPTION: While a specific degree is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $190,500 - $318,000 USD per year (Washington State Annual Pay Transparency Range)
Benefits:
- Health Coverage
- Wellness Stipends
- Annual Experience Bonus
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is specific to Washington State and may vary based on location, job-related knowledge, education, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in Experience Management (XM) platforms
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2002, with headquarters in Provo, UT and Seattle, WA
Company Description:
- Qualtrics creates software that helps businesses deliver exceptional frontline experiences, build high-performing teams, and design products people love
- The company is the creator and steward of the Experience Management category, serving over 19,000 clients globally
- Qualtrics is committed to bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: www.qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong presence in the software development industry, focusing on Experience Management solutions.
📊 Role Analysis
Career Level: Executive (Director level)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or a similar executive role
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing organization
- Opportunities to lead high-impact projects and initiatives
- Chance to work with and learn from experienced marketing leaders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's content strategy and marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, United States
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living
- The office is located in the heart of downtown Seattle, offering easy access to public transportation, dining, and entertainment options
- The Pacific Northwest region is known for its natural beauty, with mountains, forests, and waterways nearby
Work Schedule: Monday-Thursday in-office, with flexibility to work remotely on Fridays
ASSUMPTION: The Seattle office provides a dynamic, fast-paced work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR or talent acquisition team
- In-depth behavioral and situational interviews with marketing leaders and team members
- Final interview with the hiring manager or a panel of stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Content creation and storytelling abilities
- Leadership and team management skills
- Collaboration and cross-functional communication
- Data-driven decision-making and analytics
Application Tips:
- Tailor your resume and cover letter to highlight relevant content strategy and leadership experience
- Prepare examples of your content strategy work, demonstrating your ability to drive business results
- Be ready to discuss your approach to emerging technologies and AI in content creation and distribution
- Research Qualtrics' company culture and values, and be prepared to explain how your personal values align with theirs
ATS Keywords: Content Strategy, Brand Storytelling, Content Marketing, Data-Driven Decision Making, AI Applications, Team Management, Collaboration, Creativity, Innovation
ASSUMPTION: The interview process for this role will be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Adobe Experience Manager, or similar
- Analytics and data visualization tools like Google Analytics, Tableau, or Power BI
- Project management software such as Asana, Trello, or JIRA
- AI-powered content creation and optimization tools
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Transparency
- One Team, One Dream
- Innovation
- Fun
Work Style:
- Collaborative and inclusive
- Fast-paced and agile
- Data-driven and results-oriented
- Creative and innovative
Self-Assessment Questions:
- How do you approach aligning content strategy with business objectives and customer needs?
- Can you provide an example of a time when you used data to inform content strategy and improve performance?
- How do you foster a culture of high performance and collaboration within your team?
ASSUMPTION: Qualtrics values candidates who are passionate about storytelling, data-driven decision-making, and fostering a collaborative work environment.
⚠️ Potential Challenges
- Managing a large, global team with diverse backgrounds and skillsets
- Balancing strategic planning with hands-on content creation
- Keeping up with emerging technologies and trends in content marketing
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on Experience Management (XM) and the intersection of content strategy, brand storytelling, and data-driven decision-making
- Compared to traditional content marketing roles, this position requires a deeper understanding of customer experience and a broader range of skills
- Career progression in this role may lead to leadership positions within the marketing organization or other areas of the business
ASSUMPTION: While this role shares similarities with other content strategy positions, its focus on Experience Management sets it apart and offers unique growth and development opportunities.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including messaging frameworks, content formats, and distribution channels
- Conducting a content audit and optimization project to improve SEO performance and user experience
- Creating and implementing a content governance framework to ensure brand consistency and quality across all touchpoints
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the need for both big-picture thinking and hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content strategy and marketing organization?
- What are the biggest challenges facing the content team currently, and how can this role help address them?
- How does the company support the professional development and growth of its content team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its content initiatives, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions will help you better understand the role's scope, priorities, and the company's expectations for your success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content strategy and leadership experience
- Prepare examples of your content strategy work, demonstrating your ability to drive business results
- Research Qualtrics' company culture and values, and be ready to discuss how your personal values align with theirs
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
