📌 Core Information
🔹 Job Title: Director, Corporate Public Relations
🔹 Company: Procore Technologies
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Procore’s global corporate PR function to maintain and strengthen the company’s external reputation.
- Driving strategic communications programs and managing PR campaigns in North America.
- Partnering with Procore leadership, the Global PR team, and regional agencies to raise affinity and awareness of Procore.
- Overseeing corporate events, agency management, campaign activation, and content development.
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and deep knowledge of the tech media landscape to drive Procore’s corporate PR initiatives effectively.
📋 Key Responsibilities
✅ Lead Procore’s global corporate PR function, including financial/earnings media strategy, M&A communications playbook, and reputation management/incident response programs.
✅ Drive North American PR strategy and execution for product launches, company milestones, and Procore’s annual user’s conference, Groundbreak.
✅ Lead PR strategy and planning for Procore’s annual conference, Groundbreak, including on-site media logistics, content development, activity planning, interview preparation, etc.
✅ Serve as the primary point of contact for Procore’s North American PR agency to drive awareness of Procore in compelling media stories.
✅ Work cross-functionally with key stakeholders across the business to develop and execute proactive and reactive programs that align with corporate initiatives and priorities.
✅ Partner with Marketing, Product, and Revenue teams to uncover local stories, insights, and thought leadership topics to generate regular content in North America.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive successful PR outcomes.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, journalism, or a related discipline preferred, or equivalent work experience.
Experience: 12+ years of experience in driving impactful Corporate Communications and Public Relations programs, preferably with a mix of in-house and agency experience for high-growth, public SaaS companies.
Required Skills:
- Executive presence – must be a trusted partner and advisor to executives, comfortable with direct open communication and coaching, discourse, and critical thinking.
- Financial savvy – must have previous examples of M&A and financial/earnings support, with a deep understanding of how public companies operate.
- Ability to balance short- and long-term goals and translate them into brand solutions.
- Results-driven with a focus on measurable impact.
- Builds trust and credibility with stakeholders at all levels and functions.
- Strong attention to detail and copyediting skills.
Preferred Skills:
- Experience working with construction or tech industries.
- Fluency in additional languages.
ASSUMPTION: Given the role’s focus on corporate PR, strong communication skills, industry-specific experience, and a proven track record in driving impactful PR programs are crucial for success.
💰 Compensation & Benefits
Salary Range: $172,000 - $236,500. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Benefits:
- Paid Time Off
- Healthcare Coverage
- Career Enrichment
- Development Programs
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s qualifications and Procore’s compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically construction management software.
Company Size: 1,001-5,000 employees. This size allows for ample opportunities for collaboration and growth while maintaining a structured work environment.
Founded: Procore Technologies was founded in 2002 and has since grown to become a leading technology partner for every stage of construction.
Company Description:
- Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction, with more than two decades of experience and over three million projects in 150+ countries running on its unified platform.
- Procore’s innovative technology delivers AI & data-driven insights to help teams drive efficiency and mitigate risks throughout the construction lifecycle.
- The company is committed to shaping a better future for construction professionals, projects, and communities by connecting every stakeholder through seamless communication and collaboration.
Company Specialties:
- Construction Software
- Construction Project Management Software
- Online Project Management Software
- Web-based Construction Management Tools
- iPad for Construction
- Construction Submittals
- iPhone for Construction
- Construction Project Software
Company Website: https://www.procore.com
ASSUMPTION: Procore’s focus on construction management software and commitment to innovation make it an attractive employer for professionals seeking to make an impact in the tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in corporate public relations.
Reporting Structure: This position reports directly to the Senior Director of Brand Communications and may oversee junior PR team members or agency partners.
Work Arrangement: This role can be based out of any US office or remotely within the US, offering flexibility for qualified candidates.
Growth Opportunities:
- Potential to grow into a leadership role within the PR department or expand into other areas of marketing and communications.
- Opportunities to work on high-impact projects and initiatives that drive Procore’s business forward.
- Access to professional development resources and career enrichment programs offered by Procore.
ASSUMPTION: Given Procore’s growth and success in the construction tech industry, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Procore’s offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Austin, Texas, United States. Procore also has offices in Carpinteria, CA; Willmar, MN; Sydney, Australia; Toronto, Canada; New Orleans, LA; London, UK; Paris, France; Dublin, Ireland; Bangalore, India; and Cairo, Egypt.
Geographic Context:
- Austin, Texas, is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a mix of urban and outdoor living, with numerous parks, lakes, and cultural attractions.
- Texas is a business-friendly state with no state income tax, which may impact compensation and benefits.
Work Schedule: Full-time, with flexible work arrangements available. Procore offers a hybrid work environment, with employees working on-site and remotely as needed.
ASSUMPTION: Procore’s offices provide a collaborative, innovative work environment that supports employee productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Procore’s careers website.
- Phone or video screen with a member of the HR team to discuss the role and assess cultural fit.
- In-depth phone or video interview with the hiring manager or a panel of Procore team members to discuss the role’s responsibilities, qualifications, and expectations.
- Final interview with senior leadership to assess the candidate’s strategic thinking, communication skills, and cultural fit.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Cultural fit and alignment with Procore’s values and mission.
- Industry-specific knowledge and experience in corporate public relations.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Procore’s business and the construction tech industry in your application materials.
- Prepare examples of your past PR campaigns, their outcomes, and the lessons you learned from them.
- Research Procore’s company culture and values to ensure a strong fit and alignment with your personal and professional goals.
ATS Keywords: Corporate Public Relations, Strategic Communications, Media Relations, Financial Acumen, M&A Communications, Reputation Management, Construction Tech Industry, Public SaaS Companies, Executive Presence, Results-Driven, Attention to Detail, Copyediting Skills
ASSUMPTION: Procore’s interview process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Procore’s proprietary PR software and tools for managing media outreach, coverage tracking, and reporting.
- Microsoft Office Suite (Word, Excel, PowerPoint) for creating and presenting PR materials.
- CRM and project management software for tracking PR campaigns and stakeholder communications.
- Social media platforms (LinkedIn, Twitter, etc.) for engaging with industry stakeholders and sharing Procore’s story.
ASSUMPTION: Procore provides its PR team with the tools and technologies needed to succeed in their roles and drive meaningful results for the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer Success: Procore is committed to delivering exceptional customer experiences and driving customer success through its products and services.
- Integrity: Procore values honesty, transparency, and ethical behavior in all aspects of its business operations.
- Openness: Procore fosters a culture of open communication, collaboration, and continuous learning.
Work Style:
- Procore values a fast-paced, dynamic work environment that encourages innovation, creativity, and continuous improvement.
- The company seeks team members who are proactive, self-motivated, and able to work independently or in a team setting.
- Procore values a results-driven, data-informed approach to decision-making and problem-solving.
Self-Assessment Questions:
- Do you have a proven track record of driving impactful corporate PR campaigns in high-growth, public SaaS companies?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities simultaneously?
- Do you have strong attention to detail and excellent copyediting skills?
ASSUMPTION: Procore’s culture values integrity, openness, and customer success, with a focus on driving results and continuous improvement in all aspects of its business operations.
⚠️ Potential Challenges
- The role requires a strong understanding of the construction tech industry and its media landscape, which may present a learning curve for candidates from other industries.
- The position involves managing multiple priorities and stakeholders, which can be challenging and time-consuming.
- The role may require occasional travel to Procore offices or industry events, which can impact work-life balance.
- The Austin, Texas, location may present unique challenges related to cost of living, traffic, and weather conditions.
ASSUMPTION: While Procore offers a dynamic, fast-paced work environment with ample opportunities for growth and development, candidates should be prepared to face these potential challenges and adapt to the unique demands of the role and location.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position requires a strong understanding of the construction tech industry and its media landscape.
- Procore’s focus on construction management software differentiates it from other tech companies, offering unique opportunities and challenges for PR professionals.
- Career paths in corporate public relations can vary depending on the industry, company size, and individual goals. This role offers a clear path for growth and development within Procore’s PR department or other areas of marketing and communications.
ASSUMPTION: While this role shares similarities with corporate PR positions in other industries, its focus on the construction tech industry and Procore’s unique business model present unique opportunities and challenges for PR professionals.
📝 Sample Projects
- Developing and executing a comprehensive PR strategy for Procore’s annual user’s conference, Groundbreak, including media outreach, speaker management, and event logistics.
- Managing Procore’s response to a high-profile industry event or crisis, demonstrating strong communication skills and strategic thinking.
- Collaborating with Procore’s product and marketing teams to develop thought leadership content and secure placements in top-tier media outlets, such as The Wall Street Journal, Bloomberg, or TechCrunch.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by Procore’s Director, Corporate Public Relations, and the strategic, results-driven approach required to succeed in the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the PR department and how this role fits into the broader marketing and communications organization?
- How does Procore support the professional development and growth of its PR team members, and what opportunities exist for career advancement within the department or other areas of the organization?
- Can you provide examples of how Procore’s leadership team has supported the PR department’s initiatives and contributed to its success?
- How does Procore approach diversity, equity, and inclusion in its hiring and employee development practices, and what initiatives are in place to foster a culture of belonging and success for all team members?
- What are the key performance indicators (KPIs) used to measure the success of Procore’s PR campaigns, and how are these KPIs tracked and reported to stakeholders?
ASSUMPTION: Asking these questions demonstrates a candidate’s interest in Procore’s culture, team dynamics, and commitment to driving meaningful results for the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Procore Careers website.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Procore’s business and the construction tech industry.
- Prepare examples of your past PR campaigns, their outcomes, and the lessons you learned from them to showcase your strategic thinking and problem-solving skills.
- Research Procore’s company culture and values to ensure a strong fit and alignment with your personal and professional goals.
- Follow up with Procore’s HR team one week after submitting your application to inquire about your application status and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
