π Core Information
πΉ Job Title: Director, Corporate Public Relations
πΉ Company: Procore Technologies
πΉ Location: Austin, Texas, United States
πΉ Job Type: Full-time, On-site
πΉ Category: Marketing & Communications
πΉ Date Posted: May 2, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading Procoreβs global corporate PR function to maintain and strengthen the companyβs external reputation.
- Driving strategic communications programs to support key business, company, and campaign initiatives.
- Partnering with Procore leadership, the Global PR team, and regional agencies to raise awareness of Procore in the construction industry.
- Overseeing corporate PR strategy, including financial/earnings media strategy, M&A communications playbook, and reputation management/incident response programs.
- Managing PR campaigns in North America, corporate events, agency management, and content development.
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and deep knowledge of the business and tech media landscape to drive impactful corporate PR programs.
π Key Responsibilities
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Lead Procoreβs global corporate PR function, driving strategic communications programs to support key business, company, and campaign initiatives.
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Partner with Procore leadership, the Global PR team, and regional agencies to raise awareness of Procore in the construction industry.
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Oversee corporate PR strategy, including financial/earnings media strategy, M&A communications playbook, and reputation management/incident response programs.
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Manage PR campaigns in North America, corporate events, agency management, and content development.
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Collaborate cross-functionally with key stakeholders across the business to develop and execute proactive and reactive programs that align with corporate initiatives and priorities.
ASSUMPTION: This role requires strong communication, project management, and stakeholder engagement skills to manage multiple projects and deadlines effectively.
π― Required Qualifications
Education: Bachelor's degree in communications, journalism, or a related discipline preferred, or equivalent work experience.
Experience: 12+ years of experience in driving impactful Corporate Communications and Public Relations programs, preferably with a mix of in-house and agency experience for high-growth, public SaaS companies.
Required Skills:
- Executive presence - must be a trusted partner and advisor to executives, comfortable with direct open communication and coaching, discourse, and critical thinking.
- Financial savvy - must have previous examples of M&A and financial/earnings support, with a deep understanding of how public companies operate.
- Ability to balance short- and long-term goals and translate them into brand solutions.
- Results-driven with a focus on measurable impact.
- Builds trust and credibility with stakeholders at all levels and functions.
- Strong attention to detail and copyediting skills.
Preferred Skills:
- Experience working in the construction industry.
- Fluency in additional languages.
ASSUMPTION: This role requires a strong blend of strategic thinking, tactical execution, and stakeholder management skills to succeed in a fast-paced, dynamic environment.
π° Compensation & Benefits
Salary Range: $172,000 - $236,500 USD per year. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidateβs job-related skills, experience, education or training, and location.
Benefits:
- Generous paid time off and healthcare coverage.
- Career enrichment and development programs.
- Additional perks and benefits detailed on the Procore careers website.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, skills, and experience.
π Applicant Insights
π Company Context
Industry: Procore Technologies operates in the software development industry, focusing on construction software solutions. The construction industry is a multi-trillion-dollar global market with significant growth potential.
Company Size: Procore has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for collaboration, growth, and learning but may also have more structured processes and hierarchies compared to smaller companies.
Founded: Procore was founded in 2002 and has since grown to become a leading technology partner for every stage of construction, with more than two decades of experience and over three million projects run on its unified platform.
Company Description:
- Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction, providing a purpose-built, unified platform that delivers AI and data-driven insights to help teams drive efficiency and mitigate risks.
- With more than two decades of experience, over three million projects in 150+ countries have run on Procoreβs platform, connecting every stakeholder through seamless communication and collaboration.
- Procore is committed to shaping a better future for construction professionals, projects, and communities by harnessing the power of technology and deep industry expertise.
Company Specialties:
- Construction Software
- Construction Project Management Software
- Online Project Management Software
- Web-based Construction Management Tools
- iPad for Construction
- Construction Submittals
- iPhone for Construction
- Construction Project Software
Company Website: www.procore.com
ASSUMPTION: Procoreβs focus on construction software and commitment to innovation make it an attractive employer for professionals seeking to make an impact in the tech industry while working on real-world projects.
π Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise, strategic thinking, and leadership skills to drive impactful corporate PR programs.
Reporting Structure: This role reports directly to the Senior Director of Brand Communications and may have supervisory responsibilities for junior PR team members or agency partners.
Work Arrangement: This is an on-site role based out of Procoreβs Austin, TX office. However, some flexibility may be available for remote work, depending on the companyβs policies and the candidateβs needs.
Growth Opportunities:
- Procore offers career enrichment and development programs, providing opportunities for professional growth and advancement within the company.
- As a growing and evolving organization, Procore may present opportunities for employees to take on new challenges and expand their roles over time.
- Procoreβs focus on innovation and technology may also present opportunities for employees to explore new areas of interest within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Procoreβs corporate reputation and external communications.
π Location & Work Environment
Office Type: Procoreβs Austin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 221 West 6th Street, Austin, Texas, United States
Geographic Context:
- Austin is the capital city of Texas and the 11th-most populous city in the United States, with a diverse and growing economy.
- The city is known for its vibrant music and arts scene, as well as its tech industry, which has seen significant growth in recent years.
- Austin offers a high quality of life, with numerous cultural attractions, outdoor activities, and a mild climate.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements. Procore offers generous paid time off and healthcare coverage.
ASSUMPTION: Austinβs dynamic and growing tech industry, combined with Procoreβs modern office environment, makes it an attractive location for professionals seeking a challenging and rewarding work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the Procore careers website.
- Phone or video screening with the HR department to discuss the role and assess qualifications.
- In-depth phone or video interview with the hiring manager or a member of the PR team to discuss the roleβs responsibilities, requirements, and cultural fit.
- On-site or virtual interview with multiple stakeholders, including senior leadership, to assess the candidateβs strategic thinking, communication skills, and cultural fit.
- Background check and reference check, followed by a job offer for the successful candidate.
Key Assessment Areas:
- Strategic thinking and communication skills
- Understanding of Procoreβs business, industry, and target audience
- Cultural fit and alignment with Procoreβs values and mission
- Ability to manage multiple projects and deadlines effectively
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in corporate communications and public relations.
- Demonstrate your understanding of Procoreβs business, industry, and target audience in your application materials.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and Procoreβs mission.
ATS Keywords: Corporate Communications, Public Relations, Strategic Communications, Media Relations, Reputation Management, M&A Communications, Financial Media Strategy, Event Planning, Agency Management, Content Development, Construction Industry, Software Development, Tech Media Landscape
ASSUMPTION: Procoreβs interview process is designed to assess the candidateβs strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- PR software and tools (e.g., Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Procore provides the necessary tools and technologies for its employees to succeed in their roles, with a focus on fostering a collaborative and innovative work environment.
π Cultural Fit Considerations
Company Values:
- Customer Success: Procore is committed to delivering exceptional customer experiences and ensuring customer success at every stage of the construction lifecycle.
- Integrity: Procore values honesty, transparency, and ethical behavior in all aspects of its business operations.
- Quality: Procore is dedicated to delivering high-quality products and services that meet the unique needs of its customers.
Work Style:
- Procore fosters a collaborative and inclusive work environment, with a focus on open communication, teamwork, and mutual respect.
- The company values diversity, equity, and inclusion, and is committed to creating an environment where all employees feel valued and empowered to succeed.
- Procore encourages a healthy work-life balance, with flexible work arrangements and generous benefits packages.
Self-Assessment Questions:
- Do you share Procoreβs commitment to customer success, integrity, and quality in your work?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders and competing priorities?
- Do you thrive in a collaborative and inclusive work environment, and are you committed to fostering a positive and productive team culture?
ASSUMPTION: Procoreβs values and work style make it an attractive employer for professionals seeking a challenging and rewarding work environment that prioritizes customer success, integrity, and quality.
β οΈ Potential Challenges
- Managing multiple projects and deadlines effectively in a fast-paced, dynamic environment.
- Balancing short- and long-term goals and translating them into brand solutions that drive measurable impact.
- Navigating complex issues with clarity, confidence, and transparency in a high-visibility role.
- Adapting to the unique needs and requirements of Procoreβs diverse stakeholder base, including executives, customers, and industry partners.
ASSUMPTION: These challenges require strong project management, communication, and stakeholder engagement skills, as well as the ability to thrive in a fast-paced, dynamic environment.
π Similar Roles Comparison
- This role differs from related positions in its focus on corporate PR strategy, reputation management, and strategic communications programs for a high-growth, public SaaS company in the construction industry.
- Industry-specific context: The construction industry is a multi-trillion-dollar global market with significant growth potential, presenting unique opportunities and challenges for corporate PR professionals.
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Procoreβs corporate reputation and external communications, and potentially advance to leadership roles within the company.
ASSUMPTION: This role offers a unique blend of strategic thinking, tactical execution, and stakeholder management skills, with a focus on driving impactful corporate PR programs in the construction industry.
π Sample Projects
- Developing and executing a comprehensive financial/earnings media strategy to raise Procoreβs profile with key financial and business media outlets.
- Building out Procoreβs M&A communications playbook to support the companyβs strategic growth initiatives through targeted media outreach and messaging.
- Managing Procoreβs reputation management/incident response programs to navigate complex issues with clarity, confidence, and transparency, ensuring the companyβs external reputation remains strong and resilient.
ASSUMPTION: These sample projects demonstrate the strategic thinking, tactical execution, and stakeholder management skills required to succeed in this role, with a focus on driving impactful corporate PR programs for Procore.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments within Procore?
- How does Procore support the professional development and growth of its employees, particularly in the PR and communications function?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will they align with Procoreβs broader strategic objectives?
- How does Procore measure the success of its corporate PR programs, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing Procoreβs corporate PR function, and how can this role help address them to drive meaningful impact for the company?
ASSUMPTION: These questions demonstrate the candidateβs interest in the role, Procoreβs mission, and the companyβs broader strategic objectives, while also providing valuable insights into the work environment and cultural fit.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in corporate communications and public relations, with a focus on driving impactful corporate PR programs for a high-growth, public SaaS company in the construction industry.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and Procoreβs mission.
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications for the role.
- If selected for an interview, be prepared to discuss your strategic thinking, communication skills, and cultural fit, as well as your ability to manage multiple projects and deadlines effectively in a fast-paced, dynamic environment.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.