📌 Core Information
🔹 Job Title: Director, Creative and Brand
🔹 Company: Boundless Immigration
🔹 Location: Seattle, WA
🔹 Job Type: Hybrid (2 days/week in-office)
🔹 Category: Marketing & Branding
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle, WA)
🚀 Job Overview
Key aspects of this role include:
- Driving the brand's visual identity and digital presence
- Overseeing the creative development of marketing assets
- Collaborating with various teams to ensure a seamless user experience
- Optimizing engagement metrics through website strategy and management
- Leading cross-functional teams and managing external partners
ASSUMPTION: This role requires a strategic thinker with exceptional execution skills, capable of leading creative teams and driving brand initiatives.
📋 Key Responsibilities
✅ Evolve and execute a cohesive visual brand identity vision and creative strategy
✅ Oversee the creative development of compelling assets that align with the company’s mission and resonate with B2B and B2C clients
✅ Lead the AI strategy around creative design, execution, and web development
✅ Lead the development and continuous improvement of Boundless’ marketing website to ensure an optimal user experience aligned with the product and customer journey
✅ Collaborate with developers, designers, and content teams to create a world-class digital brand presence
✅ Monitor and analyze marketing website performance metrics to optimize engagement and conversion
✅ Direct the design and execution of all digital marketing assets, including website content, social media campaigns, presentations, and digital advertisements
✅ Work closely with executive leadership to create high-quality materials for speaking engagements, investor presentations, and corporate events
✅ Develop and maintain brand and style guidelines to ensure consistency across all company touchpoints
✅ Partner with content, brand, and SMEs across the organization to ensure alignment across visual brand and website
✅ Work closely with the product UI/UX team to ensure seamless brand integration across digital platforms and client touch points
✅ Manage relationships with creative agencies and external partners to maintain a high standard of design execution
ASSUMPTION: This role requires a hands-on leader with a strong background in creative direction, branding, and digital marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: Extensive experience (5-10 years) in creative leadership, branding, and website strategy, preferably in a fast-growing or early-stage company
Required Skills:
- Strong expertise in visual design, digital marketing, and brand storytelling
- Proven ability to lead website development and optimization projects, with hands-on experience in CMS platforms
- Exceptional presentation skills, with the ability to develop high-impact materials for C-level stakeholders
- Strong people-management skills, with a track record of building and leading high-performing creative teams
- Deep understanding of digital trends and industry best practices across various media formats and channels
- Experience using AI tools and agentic AI to scale web and design is strongly preferred
Preferred Skills:
- Experience in the immigration or related industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in fast-growing companies and familiarity with AI tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $153,000 - $184,000 (USD) per year
Benefits:
- Medical, dental, and vision insurance
- 401K match
- Life and AD&D insurance
- Short-term disability insurance
- Commuter benefits
- Flexible spending accounts
- Pet insurance discounts
- Cell phone plan discounts
Working Hours: Full-time (40 hours/week), with 2 days/week in-office
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in the Seattle area with the required experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on U.S. immigration
Company Size: 51-200 employees
Founded: 2017
Company Description:
- Boundless is a technology company that empowers families and businesses to navigate the U.S. immigration system more confidently, rapidly, and affordably
- They aim to become the default trusted partner for all families and businesses seeking U.S. residency
- Boundless is backed by influential venture investors, including Foundry Group, Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective, Two Sigma Ventures, and Jerry Yang
Company Specialties:
- Immigration services
- Technology and software development
- Branding and marketing
Company Website: https://www.boundless.com
ASSUMPTION: Boundless is well-positioned for long-term success due to its strong backing, innovative approach to immigration services, and growth trajectory.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Head of Marketing
Reporting Structure: This role will oversee creative teams and manage relationships with external partners
Work Arrangement: Hybrid, with 2 days/week in-office in Seattle, WA
Growth Opportunities:
- Potential to shape the future of Boundless’ brand and digital presence
- Opportunity to work closely with executive leadership on high-impact projects
- Possibility to grow within the organization as it continues to expand
ASSUMPTION: This role offers significant growth potential for the right candidate, given Boundless' rapid expansion and strong market position.
🌍 Location & Work Environment
Office Type: Hybrid (2 days/week in-office)
Office Location(s): Seattle, WA
Geographic Context:
- Seattle, WA is a thriving tech hub with a high cost of living
- The city offers a diverse range of cultural attractions, outdoor activities, and a vibrant food scene
- Boundless' office is located in the central business district, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours/week), with flexible hours and the opportunity for remote work 3 days/week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Portfolio review and creative challenge with the Head of Marketing
- On-site interview with the Head of Marketing and other key stakeholders
- Final interview with the CEO
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Brand strategy and vision
- Leadership and team management capabilities
- Alignment with Boundless' mission and values
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of Boundless' mission and your fit for the role
- Be ready to discuss your creative process, design choices, and how you approach brand strategy
ATS Keywords: Creative leadership, branding, website strategy, digital marketing, visual design, AI tools, user experience, performance metrics, digital trends, agency management, presentation skills, high-impact materials
ASSUMPTION: Applicants should focus on demonstrating their creative vision, strategic thinking, and ability to execute high-quality work within the given constraints.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, XD)
- Sketch or Figma
- WordPress or other CMS platforms
- Google Analytics
- AI tools and agentic AI (e.g., Runway ML, Adobe's Sensei)
ASSUMPTION: Familiarity with industry-standard design tools and AI tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Empowering
- Trustworthy
Work Style:
- Data-driven and results-oriented
- Adaptable and open to feedback
- Collaborative and team-focused
- Proactive and self-motivated
Self-Assessment Questions:
- How do you ensure that your creative work aligns with Boundless' mission and values?
- How do you approach incorporating user feedback into your design process?
- How do you balance creativity and data-driven decision-making in your work?
ASSUMPTION: Candidates who demonstrate a strong alignment with Boundless' values and a collaborative work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including clients, internal teams, and external partners
- Adapting to the unique challenges and complexities of the U.S. immigration system
- Ensuring consistent branding across diverse platforms and touchpoints
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong organizational skills, adaptability, and creative problem-solving abilities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creative direction and AI integration
- Boundless' unique focus on immigration services presents both challenges and opportunities for creative expression
- This role offers significant growth potential and the chance to make a meaningful impact on a rapidly growing company
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and Boundless' mission.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product launch
- Creating a series of engaging social media campaigns to raise awareness about immigration reform
- Designing and optimizing the user experience for Boundless' marketing website, resulting in a 20% increase in engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role could have on Boundless' success.
❓ Key Questions to Ask During Interview
- How does this role fit into Boundless' long-term growth plans?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Boundless support the professional development and growth of its employees?
- What is the company's approach to incorporating user feedback and data-driven insights into its creative process?
- How does Boundless ensure consistent branding across its various touchpoints and platforms?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of Boundless' mission and your fit for the role
- Be ready to discuss your creative process, design choices, and how you approach brand strategy
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
