Director - Creative and Content

📌 Core Information

🔹 Job Title: Director - Creative and Content

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Creative & Content

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and executing creative and content strategies
• End-to-end management of creative assets and content marketing
• Building and leading high-performing creative and content teams
• Cross-functional collaboration with various teams to drive user engagement and business outcomes
• Innovation and benchmarking in creative and content spaces

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creativity to drive PhonePe's brand narrative and user engagement across multiple platforms and touchpoints.

📋 Key Responsibilities

✅ Develop and execute a comprehensive creative and content strategy that aligns with PhonePe's brand vision and business objectives

✅ Oversee the entire creative lifecycle, from concept to execution, for a wide range of high-impact assets

✅ Establish and champion a robust content marketing function within PhonePe

✅ Recruit, mentor, and develop a high-performing team of creative and content professionals

✅ Guardianship of PhonePe's brand messaging, tone of voice, and visual identity

✅ Collaborate with Product, Marketing, Business, and Growth teams to understand objectives and deliver creative solutions

✅ Manage external creative and content agencies when necessary

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic thinking, and creativity to drive PhonePe's brand narrative and user engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Advertising, Marketing, Communications, Fine Arts, or a related field

Experience: 20+ years of groundbreaking experience in the creative business, with a proven track record of setting new benchmarks

Required Skills:

• Proven leadership in building, scaling, and leading high-performing creative and content teams within fast-paced, high-growth environments
• Exceptional storytelling abilities with a keen understanding of crafting compelling narratives that resonate with diverse audiences
• Industry expertise in setting new benchmarks for creative excellence in the consumer tech or fintech space
• Data-driven approach to creative development and content optimization
• Highly collaborative with strong cross-functional communication skills

Preferred Skills:

• Experience in the digital payments or fintech industry
• Fluency in local languages (e.g., Hindi, Tamil, Telugu, etc.)

ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong blend of leadership, creativity, and strategic thinking, along with a proven track record in the creative industry.

💰 Compensation & Benefits

Salary Range: INR 50,000,000 - 70,000,000 per annum (Estimated based on industry standards for a role of this level and experience)

Benefits:

• Insurance Benefits - Medical, Critical Illness, Accidental, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity, Paternity, Adoption, Day-care Support
• Mobility Benefits - Relocation, Transfer Support, Travel
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience. The actual salary may vary depending on the candidate's qualifications and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe operates in the fintech industry, specifically in digital payments, financial services, and consumer tech ventures.

Company Size: PhonePe has 5,001-10,000 employees, providing a large-scale work environment with ample opportunities for growth and collaboration.

Founded: PhonePe was launched in August 2016, making it a relatively young company with a rapid growth trajectory.

Company Description:

• PhonePe Group is India’s leading fintech company, offering digital payments, financial services, and consumer tech ventures
• Proudly recognized as India’s #1 Trusted Digital Payments Brand for three consecutive years
• Has gained over 57 crore+ registered users and established a digital payments acceptance network of over 4 crore+ merchants
• Building on its leadership in digital payments, PhonePe Group has expanded into financial services and new consumer tech ventures

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: PhonePe

ASSUMPTION: PhonePe's large user base and extensive merchant network present a significant opportunity for the successful candidate to make a substantial impact on the company's brand narrative and user engagement.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the Group CMO

Work Arrangement: On-site, full-time

Growth Opportunities:

• Leading and expanding PhonePe's in-house creative and content team
• Potential to shape the creative and content strategy for PhonePe's expanding portfolio of businesses
• Opportunities to collaborate with and influence various teams across the organization

ASSUMPTION: This role offers significant growth potential, as PhonePe continues to expand its portfolio of businesses and user base.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in the state
• Known for its pleasant climate, vibrant tech industry, and high quality of life
• Home to numerous multinational corporations and startups

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals in the creative and content field.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Creativity and strategic thinking
• Leadership and team management skills
• Industry expertise and knowledge of the competitive landscape
• Alignment with PhonePe's brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and content work, including any industry-specific examples
• Research PhonePe's brand, values, and recent campaigns to demonstrate your understanding of the company
• Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities

ATS Keywords: Creative Strategy, Content Marketing, Brand Management, Team Leadership, Digital Payments, Fintech, Consumer Tech, Creative Excellence

ASSUMPTION: PhonePe's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on industry-specific experience and skills.

🛠️ Tools & Technologies

• Creative Suite (Photoshop, Illustrator, etc.)
• Content Management Systems (CMS)
• Project Management Tools (Asana, JIRA, etc.)
• Social Media Platforms (LinkedIn, Facebook, Twitter, etc.)
• Analytics Tools (Google Analytics, Adobe Analytics, etc.)

ASSUMPTION: Familiarity with industry-standard creative and content tools is essential for this role, as the successful candidate will be expected to manage and optimize creative and content workflows.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Empowerment

Work Style:

• Agile and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do your creative and content strategies align with PhonePe's customer-centric approach?
• Can you provide an example of a time when you drove innovation in a creative or content project?
• How do you approach collaboration and cross-functional teamwork in a fast-paced, high-growth environment?

ASSUMPTION: PhonePe's dynamic work environment requires candidates who are adaptable, collaborative, and results-oriented, with a strong customer focus and a passion for innovation.

⚠️ Potential Challenges

• Managing a large team of creative and content professionals in a fast-paced, high-growth environment
• Balancing multiple projects and priorities with tight deadlines
• Navigating a complex and evolving organizational structure
• Adapting to changes in the competitive landscape and industry trends

ASSUMPTION: The successful candidate will possess strong leadership, strategic thinking, and adaptability to overcome these challenges and drive PhonePe's creative and content strategy forward.

📈 Similar Roles Comparison

• This role is unique in its scope and scale, as it involves leading and transforming PhonePe's in-house creative and content team to drive the brand narrative and user engagement for the entire organization
• Unlike other creative or content leadership roles, this position requires a high level of strategic thinking and collaboration with various teams across the organization
• Career progression in this role may involve expanding into other business units or taking on additional responsibilities as PhonePe continues to grow

ASSUMPTION: This role offers a unique opportunity to shape PhonePe's creative and content strategy and make a significant impact on the company's brand narrative and user engagement.

📝 Sample Projects

• Developing a comprehensive creative and content strategy for PhonePe's expansion into new financial services verticals
• Launching a high-impact brand campaign to drive user acquisition and engagement for PhonePe's consumer tech ventures
• Creating a content marketing strategy to educate users on complex financial concepts and drive organic discovery for PhonePe's wealth and investment platform

ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to succeed in this role, as well as the opportunity to drive meaningful impact on PhonePe's brand narrative and user engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into PhonePe's overall brand strategy and roadmap for growth?
• What are the key priorities for this role in the first 90 days?
• How does PhonePe support the professional development and growth of its creative and content team members?
• What are the key challenges facing the creative and content team, and how can this role address them?
• How does PhonePe measure the success of its creative and content initiatives, and what are the key KPIs for this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into PhonePe's creative and content strategy and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the PhonePe Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and content work, including any industry-specific examples
• Research PhonePe's brand, values, and recent campaigns to demonstrate your understanding of the company
• Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
• Follow up with the hiring manager within one week after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.