📌 Core Information
🔹 Job Title: Director, Creative and Content
🔹 Company: DemandScience
🔹 Location: Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Philippines)
🚀 Job Overview
Key aspects of this role include:
- Leading the content strategy and creative process for DemandScience
- Managing a team of creatives and content professionals
- Aligning content and creative outputs with the company's go-to-market strategy
- Ensuring all marketing assets are on-brand, high-quality, and consistent
- Collaborating with cross-functional teams to integrate content and creative into broader marketing workflows
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive creative and content projects that support the company's growth objectives.
📋 Key Responsibilities
✅ Lead our content strategy, building and managing content calendars, content journeys, and editorial processes that support campaigns, sales enablement, and brand growth
✅ Own the creative process, reviewing, approving, and guiding all marketing visuals and assets to ensure they’re on-brand, high-quality, and aligned with how we position our solutions in the market
✅ Align execution to GTM strategy, ensuring all creative and content outputs are grounded in our go-to-market approach, supporting campaign objectives, audience engagement, and strategic delivery across touchpoints
✅ Run a tight team, leading a group of creatives and content pros—including design, brand, editorial, and writing. Keep projects moving, unblock challenges, and coach your team to do their best work
✅ Collaborate across marketing functions, partnering with campaign, partner, and operations teams to integrate content and creative into broader marketing workflows—ensuring delivery is timely, cohesive, and in sync with cross-channel execution
✅ Make sure it’s polished, overseeing editorial reviews and brand governance—keeping our tone, style, and messaging sharp, clear, and consistent across every region and channel
✅ Think strategically, acting as the internal steward of our brand positioning and audience focus. Ensure all content and creative work maps back to our strategic messaging, persona insights, and the value we deliver across our solutions
ASSUMPTION: This role requires a deep understanding of the company's positioning, ideal customer profiles, and solution suite to effectively lead the content and creative process.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8+ years leading content, brand, or creative teams in a B2B marketing environment for a multinational company
Required Skills:
- Proven track record of leading content strategy and creative teams in a B2B marketing environment
- Strong understanding of go-to-market messaging, persona development, and content frameworks that move buyers from interest to action
- Portfolio that showcases content planning, brand storytelling, and creative leadership, especially across multichannel campaigns
- Experience managing cross-functional teams and creative workflows in fast-paced environments
- Proactive, organized, and deeply collaborative, able to bring structure to ambiguity and clarity to complexity
- Ability to translate strategy into content and design that resonates globally
- Exceptional communication skills and a track record of working across teams, functions, and time zones
Preferred Skills:
- Experience working with global teams and managing remote employees
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the software development industry and a strong understanding of B2B marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - PHP 2,500,000 per year (Based on industry standards for a Director-level role in the Philippines)
Benefits:
- Paid time off
- Medical provided through HMO
- Life Insurance
- Peer-Appreciation Program
- Employee Referral Program
- Fast-paced, innovative culture with an open and collaborative environment
- Join a great organization that cares about employees
Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Philippines. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B data and intelligence
Company Size: 1,001-5,000 employees (Large organization with established processes and a diverse team)
Founded: 2012 (Over a decade of experience in the industry)
Company Description:
- DemandScience provides innovative AI-analytics merged with enriched data to identify in-market prospects and customers at scale
- They serve sales and marketing professionals at global companies, offering global B2B data and intelligence
- Excellent execution is in their DNA, with a focus on providing value to their clients
Company Specialties:
- ABM (Account-Based Marketing)
- Content Syndication
- Intent Data
- Demand Generation
Company Website: demandscience.com
ASSUMPTION: DemandScience is a well-established company in the B2B data and intelligence industry, with a strong focus on providing value to their clients through innovative solutions and excellent execution.
📊 Role Analysis
Career Level: Director (Senior leadership role with strategic responsibilities)
Reporting Structure: Reports to the Senior Director of Marketing, with a team of creatives and content professionals reporting to the Director
Work Arrangement: Remote (Philippines) with potential for flexible work arrangements
Growth Opportunities:
- Potential to grow within the marketing department or explore other leadership roles within the organization
- Opportunity to make a significant impact on the company's go-to-market strategy and brand positioning
- Chance to work with a diverse team and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and brand.
🌍 Location & Work Environment
Office Type: Remote (with potential for on-site work in the Philippines)
Office Location(s): Philippines
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and diverse culture
- The country has a strong focus on education and a growing tech industry, making it an attractive location for professionals
- The cost of living in the Philippines is generally lower than in other developed countries, offering a competitive salary-to-living-cost ratio
Work Schedule: Full-time, 40 hours per week (Flexible work arrangements may be available)
ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and work-life balance, while still offering opportunities for collaboration and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the hiring manager (Senior Director of Marketing)
- Final interview with key stakeholders or the executive team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and collaboration skills
- Understanding of B2B marketing and go-to-market strategies
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio or examples of your content planning, brand storytelling, and creative leadership
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Content strategy, creative leadership, brand storytelling, editorial processes, go-to-market strategy, team management, cross-functional collaboration, communication skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of B2B marketing and alignment with company values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Execution
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Focus on excellence and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you able to work effectively with cross-functional teams and collaborate with stakeholders at all levels?
- Do you have a strong sense of accountability and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and share the company's values will be well-suited for this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent, high-quality work
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in priorities and workflows as the company grows and evolves
- Navigating a large organization with established processes and a diverse team
ASSUMPTION: The successful candidate for this role will be able to overcome these challenges by leveraging their strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- This role is similar to a Content Director or Creative Director position in a B2B marketing environment, with a focus on strategic leadership and team management
- However, this role is unique in its focus on aligning content and creative outputs with the company's go-to-market strategy and ensuring consistent, high-quality work across all marketing channels
- Career progression in this role may lead to senior leadership positions within the marketing department or other areas of the business
ASSUMPTION: Candidates with experience in similar roles or a strong background in B2B marketing will be well-suited for this position.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for a major product launch
- Leading a team to create a series of high-quality, on-brand marketing assets for a multi-channel campaign
- Conducting a brand audit and developing a brand refresh strategy to improve consistency and impact across all marketing channels
ASSUMPTION: These sample projects illustrate the strategic, leadership, and creative aspects of the role, as well as the importance of aligning content and creative outputs with the company's go-to-market strategy.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that framework?
- How does the marketing department collaborate with other teams and functions within the organization?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are designed to help the candidate understand the company's go-to-market strategy, culture, and approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Follow up with the hiring manager (Senior Director of Marketing) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
