📌 Core Information
🔹 Job Title: Director, Creative
🔹 Company: GoodRx
🔹 Location: Remote USA
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Leading and developing a Voice & Copy practice at GoodRx
- Building and managing a high-performing creative team
- Bringing the updated GoodRx brand strategy to life across various channels
- Elevating creative output and positioning GoodRx in popular culture
- Establishing strong partnerships with internal and external stakeholders
ASSUMPTION: This role requires a strategic and passionate leader who can align and lead multi-platform marketing campaigns and creative content across B2B and B2C.
📋 Key Responsibilities
✅ Build and lead a high-performing team with a strong culture
✅ Bring the updated GoodRx brand strategy to life in a consistent, compelling, and consumer-first manner
✅ Elevate creative output and position GoodRx firmly in popular culture
✅ Establish strong partnerships with internal and external stakeholders and partners
ASSUMPTION: This role involves managing complex projects and ensuring the GoodRx brand strategy is effectively communicated across various channels.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field
Experience: 15+ years of creative and copy experience creating content and campaigns for both B2B and B2C audiences
Required Skills:
- Proven experience in leading and creating work for B2B and B2C audiences
- Solid understanding of the nuances of communicating with both B2B and B2C audiences
- Strong analytical ability and clear and effective written, verbal, and visual communication skills
- Optimism and excitement for work, a love for the next big challenge, and a passion for business impact
Preferred Skills:
- Experience on both the agency and brand-side
- Portfolio featuring a wide range of creative campaigns, a diversity of ideas and approaches to solving problems with a focus on articulating strategic, breakthrough ideas across a myriad of channels
ASSUMPTION: Candidates should have a solid understanding of how creativity can achieve business objectives while still meeting and encouraging brand standards for aesthetic and communication quality.
💰 Compensation & Benefits
Salary Range: $142,000 - $305,000 per year (varies by location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Employee Stock Purchase Plan
- Unlimited vacation
- Paid holidays
- Sick leave
- Mental wellness and financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance
- Short-term and long-term disability
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: GoodRx is a leading prescription savings platform in the U.S., trusted by millions of consumers and healthcare professionals annually. They provide access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide.
Company Size: GoodRx has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: GoodRx was founded in 2011 and has since helped consumers save nearly $75 billion on the cost of their prescriptions.
Company Description:
- GoodRx is committed to helping Americans find convenient and affordable healthcare
- Their mission is to build better ways for people to find the right care at the best price
- They offer solutions for consumers, employers, health plans, and anyone else who shares their desire to provide affordable prescriptions to all Americans
Company Specialties:
- Prescription savings platform
- Tele-health marketplace for online doctor visits and lab tests
- Consumer-first approach to healthcare
Company Website: www.goodrx.com
ASSUMPTION: GoodRx is a mission-driven company focused on improving access to affordable healthcare for all Americans.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in creative direction and team leadership.
Reporting Structure: The Director, Creative will report directly to the Chief Marketing Officer and oversee a team of creatives.
Work Arrangement: This role is remote, with the expectation of working standard business hours in the U.S. time zones.
Growth Opportunities:
- Leading and developing a team of creatives
- Contributing to the overall brand strategy and creative direction of GoodRx
- Potential for career progression within the marketing department or the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Remote USA
Geographic Context:
- GoodRx is a remote-first company, with employees working from various locations across the United States
- The company offers flexibility and supports work-life balance
- GoodRx has offices in Santa Monica, San Francisco, New York, and St. Louis, with employees also working remotely from other cities
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment at GoodRx provides flexibility and work-life balance, with the expectation of working standard business hours in the U.S. time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Portfolio review and creative challenge with the hiring manager
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Creativity and strategic thinking
- Team leadership and management skills
- Understanding of B2B and B2C marketing dynamics
- Alignment with GoodRx's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your creative and leadership skills, as well as your experience with B2B and B2C marketing
- Prepare a portfolio showcasing your best work, including campaigns, projects, and any relevant awards or recognitions
- Be ready to discuss your creative process, strategic thinking, and how you've approached challenges in previous roles
ATS Keywords: Creative Direction, B2B Marketing, B2C Marketing, Team Leadership, Brand Strategy, Campaign Development, Copywriting, Project Management, Analytical Skills, Communication Skills, Mentoring, Consumer Insights, Innovation, Collaboration, Content Development, Visual Communication
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, strategic thinking, and leadership skills throughout the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, JIRA, Trello)
- Communication and collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the creative industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Remote-friendly and flexible work environment
- Fast-paced and dynamic team culture
- Focus on results and impact
- Strong emphasis on creativity, innovation, and strategic thinking
Self-Assessment Questions:
- Do you have a strong understanding of both B2B and B2C marketing dynamics?
- Are you comfortable working remotely and managing a team in a virtual environment?
- Do you have a proven track record of leading and developing high-performing creative teams?
ASSUMPTION: GoodRx values candidates who are passionate about their work, committed to continuous learning, and aligned with the company's mission and values.
⚠️ Potential Challenges
- Managing a remote team and maintaining a strong company culture
- Balancing the needs of both B2B and B2C audiences in creative campaigns
- Keeping up with the fast-paced and dynamic nature of the healthcare industry
- Ensuring consistent and high-quality creative output across various channels
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other creative director roles, this position requires a strong understanding of both B2B and B2C marketing dynamics
- GoodRx's focus on affordability and accessibility in healthcare sets it apart from other companies in the industry
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's brand and marketing efforts
ASSUMPTION: This role is unique in its focus on both B2B and B2C marketing dynamics and the opportunity to make a significant impact on the company's brand and marketing efforts.
📝 Sample Projects
- Developing a comprehensive brand voice and copy guidelines for GoodRx
- Creating a large-scale, internally-led campaign to launch a new product or service
- Directing agency partners and freelancers to create high-quality, on-brand creative content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, creative, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- How does GoodRx support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 90 days?
- How does GoodRx measure the success of its creative campaigns, and how can I contribute to improving those metrics?
- What are the biggest challenges facing the creative team, and how can I help address them?
- How does GoodRx foster a customer-first mindset and data-driven decision making within the creative team?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunity to make a significant impact on the creative team and its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative and leadership skills, as well as your experience with B2B and B2C marketing
- Prepare a portfolio showcasing your best work, including campaigns, projects, and any relevant awards or recognitions
- Be ready to discuss your creative process, strategic thinking, and how you've approached challenges in previous roles
- Follow up with the GoodRx HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
