📌 Core Information
🔹 Job Title: Director, Creative
🔹 Company: Spring Health
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Mental Health Care
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Lead and unify Spring Health’s creative vision by setting and enforcing brand standards.
- Oversee high-impact cross-functional creative work across design, video, and social to ensure marketing experiences reflect the product and drive growth.
- Manage and grow a high-performing team, fostering a culture of creativity, feedback, and high standards.
- Partner with VP of Product Design to ensure marketing experiences align with and extend the product experience.
- Measure and show impact by tracking how creative work contributes to key business outcomes and using that information to prioritize future creative work.
ASSUMPTION: This role requires a strategic thinker with a strong creative vision who can balance both the big picture and tactical execution.
📋 Key Responsibilities
✅ Own and evolve the Spring Health brand, setting the tone, style, and visual identity of Spring Health’s brand and ensuring it shows up consistently and powerfully across all channels.
✅ Improve creative operations by partnering with GTM Operations PMs to improve systems and workflows that boost team efficiency, ensure on-time delivery, and align work with company priorities.
✅ Connect brand and product by partnering with VP of Product Design to ensure marketing experiences align with and extend the product experience.
✅ Inspire through vision and leadership by bringing bold ideas and serving as a strategic thought partner across the org, championing the role of brand and design.
ASSUMPTION: This role involves a mix of strategic planning, hands-on creative work, and team management, requiring a versatile and adaptable leader.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience: 8–10+ years of experience in design, with at least 3 years in a creative leadership role
Required Skills:
- Strong portfolio showcasing high-quality, strategic design across digital and brand experiences
- Deep expertise in brand systems, campaign design, and marketing creative
- Strong people management skills with experience coaching and growing creative talent
- Excellent communication, collaboration, and presentation skills
- A thoughtful, curious, and passionate approach to problem-solving through design
Preferred Skills:
- Experience leading social media and video production teams
ASSUMPTION: Candidates with a strong background in design, leadership, and marketing creative are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $173,110 - $216,390 per year
Benefits:
- Health, Dental, Vision benefits starting on your first day
- Employer-sponsored 401(k) match of up to 2% for retirement planning
- Yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- Competitive paid time off policies including vacation, sick leave, and company holidays
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure
- Access to Noom, a weight management program
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year
- $200 per year donation matching to support your favorite causes
Working Hours: Full-time, with flexible hours and 3 days a week in the NYC office
ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the high level of responsibility and impact this role has on the organization.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- Spring Health is a leading provider of mental health services, offering a clinically validated technology platform that delivers the right care at the right time, tailored to each individual’s needs.
- The company partners with over 450 companies, providing care for 10 million people, and has generated a net positive ROI for employers.
- Spring Health has raised capital from prominent investors and has a current valuation of $3.3 billion.
Company Specialties:
- Mental Health Care
- Artificial Intelligence
- Mental Illness
- Treatment Selection
- Benefits
- Therapy
- Psychology
- Psychiatry
- Telemedicine
- Health and Wellness
Company Website: springhealth.com
ASSUMPTION: Spring Health is a well-established, rapidly growing company in the mental health care industry, with a strong focus on innovation and data-driven approaches.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Senior Director, GTM Operations
Reporting Structure: This role will oversee and manage a multidisciplinary team of designers, video producers, and social media specialists.
Work Arrangement: Hybrid, with 3 days a week in the NYC office
Growth Opportunities:
- Potential to grow the creative team and expand the scope of the role as the company continues to scale
- Opportunity to shape the creative vision and brand identity of a rapidly growing company in the mental health care industry
- Possibility to collaborate with and learn from a diverse range of stakeholders, including product designers, marketing teams, and external partners
ASSUMPTION: This role offers significant growth potential and the chance to make a substantial impact on the company’s creative direction and brand identity.
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days a week in the NYC office
Office Location(s): New York City, NY
Geographic Context:
- New York City is a major hub for the mental health care industry, with numerous opportunities for collaboration and networking
- The city offers a diverse range of cultural, recreational, and professional opportunities
- Spring Health’s offices are located in the heart of NYC, providing easy access to public transportation and nearby amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely 2 days a week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Creative challenge or portfolio review
- On-site or video interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Creative vision and direction
- Leadership and management skills
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Technical design skills
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company’s mission and culture
- Be ready to discuss your creative process, design choices, and how you approach challenges
- Research the company and industry to show your enthusiasm and preparation
ATS Keywords: Creative Direction, Brand Management, Design Leadership, Social Media Production, Video Production, Team Management, Marketing Strategy, Analytics, Cross-Functional Collaboration, Visual Identity, Campaign Design, High Standards, Feedback Culture
ASSUMPTION: The interview process will focus on assessing your creative vision, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma
- Social media platforms (Instagram, Facebook, Twitter, LinkedIn)
- Video editing and production software (Premiere Pro, Final Cut Pro)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: Proficiency in industry-standard design, video, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Be seen. Be you. Be well.
- We support teams and families with personalized mental health care.
- We believe in the power of human connection and the importance of mental health for everyone.
Work Style:
- Collaborative and cross-functional, with a focus on high-quality, impactful work
- Data-driven and results-oriented, with a focus on continuous improvement
- Fast-paced and dynamic, with a strong sense of urgency and a bias towards action
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a significant impact on the company’s creative direction?
- Are you comfortable managing and growing a team, fostering a culture of creativity, feedback, and high standards?
- Do you have a strong creative vision and the ability to communicate and execute that vision effectively?
ASSUMPTION: Candidates who align with Spring Health’s values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a strong balance between strategic thinking and hands-on creative work, which can be challenging to manage
- The hybrid work arrangement may present communication and collaboration challenges, requiring extra effort to maintain a cohesive team dynamic
- The mental health care industry can be emotionally taxing, and candidates should be prepared to support and advocate for the mental health and well-being of their team and colleagues
- The role may require occasional travel to attend industry events, conferences, or client meetings
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and self-care strategies.
📈 Similar Roles Comparison
- This role is unique in its focus on unifying and evolving the creative vision for a rapidly growing mental health care company
- Unlike traditional marketing or design roles, this position requires a strong balance between strategic leadership and hands-on creative work
- Career progression in this role may lead to opportunities in senior leadership, creative direction, or brand management within the mental health care industry
ASSUMPTION: This role offers a unique opportunity to shape the creative vision and brand identity of a growing company in the mental health care industry.
📝 Sample Projects
- Reimagining the Spring Health brand identity to better reflect the company’s mission and values
- Developing a comprehensive marketing campaign to launch a new product or service offering
- Creating a series of engaging social media content to raise awareness and drive engagement for a mental health-focused initiative
ASSUMPTION: These sample projects demonstrate the range of creative challenges and opportunities that this role may involve.
❓ Key Questions to Ask During Interview
- How does the creative team collaborate with other departments, such as product design and marketing, to ensure consistent branding and messaging across all touchpoints?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does Spring Health support the mental health and well-being of its employees, particularly those in creative roles?
- What opportunities are there for growth and professional development within the creative team and the company as a whole?
- How does Spring Health measure the success and impact of its creative work, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, and demonstrate your interest and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company’s mission and culture
- Be ready to discuss your creative process, design choices, and how you approach challenges
- Research the company and industry to show your enthusiasm and preparation
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
