Director, Creative Effectiveness

📌 Core Information

🔹 Job Title: Director, Creative Effectiveness

🔹 Company: The Kraft Heinz Company

🔹 Location: Chicago, IL

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving visibility and adoption of Kraft Heinz’s ACE program in North America
• Partnering with global teams to adapt frameworks and elevate agency partnerships
• Embedding creative excellence in marketing processes and fostering a creative culture
• Building creative community and reputation through thought leadership and external partnerships

ASSUMPTION: This role requires a strategic and collaborative leader with a proven track record in driving creative excellence and innovation in the marketing and communications field.

📋 Key Responsibilities

✅ Drive visibility, adoption, and cultural momentum for Kraft Heinz’s ACE program in North America

✅ Partner with the Global Capabilities team to shape, influence, and adapt global frameworks to meet North America’s unique needs

✅ Embed creative excellence as the expected outcome of marketing processes through tools, routines, campaigns, inspiration, and leadership alignment

✅ Foster a creative culture rooted in bravery, inclusivity, and consumer connection

✅ Leverage the global marketing competency model to shape impactful programs and tools

✅ Drive capability and community through immersive learning moments, inspiration, and standards that reflect market reality

✅ Translate global tools into North America-relevant formats that are accessible, actionable, and embedded in how marketers work

✅ Co-design new engagement models with both internal and external agencies and pilot new ways of working

✅ Build shared expectations of “what good looks like” and embed agencies fully into the creative process and culture

✅ Drive accountability and performance through creative business reviews and ecosystem planning

✅ Celebrate the impact of great creative work and raise the profile and visibility of creative work across the organization

✅ Partner with Corporate Comms and PR teams to shape creative reputation and storytelling externally

✅ Inspire through thought leadership, learning moments, and partnerships with external creative leaders

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to drive creative excellence and effectiveness across the organization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 10 years of hands-on experience, including client and/or agency-side positions

Required Skills:

• Proven track record of driving creative excellence, innovation, and impact
• Demonstrated ability to lead, inspire, and impact teams without direct authority
• Exceptional strategic thinking and problem-solving abilities
• Excellent communication and storytelling skills
• Passion for planning, building systems, and executing action plans
• Demonstrated fluency in brand foundations, briefs, and critical brand building activities

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in creative marketing, with a proven track record of driving excellence and innovation in the field.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Estimated based on industry standards for a Director-level role in the Chicago area with 10+ years of experience)

Benefits:

• Healthcare
• 401k
• Paid Time Off
• Flexible Work Arrangements
• Employee Assistance Program
• Wellbeing Programs

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kraft Heinz is a global food and beverage company with a portfolio of iconic brands, including Kraft, Oscar Mayer, Heinz, and Philadelphia. The company operates in over 40 countries and has annual sales of approximately $25 billion.

Company Size: The Kraft Heinz Company has over 37,000 employees worldwide and is co-headquartered in Chicago and Pittsburgh.

Founded: The company was founded in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company.

Company Description:

• The Kraft Heinz Company is one of the largest food and beverage companies in the world, with a portfolio of over 200 legacy and emerging brands.
• The company is committed to sustainable growth and responsible, sustainable practices that extend to every facet of its business, consumers, and communities.
• Kraft Heinz provides meals to those in need through its global partnership with Rise Against Hunger.

Company Specialties:

• Food and beverage manufacturing
• Brand management
• Marketing and communications
• Global operations

Company Website: careers.kraftheinz.com

ASSUMPTION: Kraft Heinz is a well-established company with a strong global presence and a portfolio of iconic brands. The company is committed to sustainable growth and responsible business practices.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Global Head of Creative Effectiveness

Reporting Structure: This role will have direct reports and will collaborate with various teams across the organization, including marketing, communications, and agency partners

Work Arrangement: On-site, full-time position based in Chicago, IL

Growth Opportunities:

• Potential to grow into a global role or take on additional responsibilities within the creative effectiveness function
• Opportunities to work with and learn from industry-leading professionals across the organization
• Chance to make a significant impact on the creative effectiveness of one of the world's largest food and beverage companies

ASSUMPTION: This role offers significant growth and development opportunities for the right candidate, with the potential to make a lasting impact on the organization's creative effectiveness.

🌍 Location & Work Environment

Office Type: Corporate office environment in downtown Chicago

Office Location(s): 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US

Geographic Context:

• Chicago is a major city with a diverse population and a vibrant cultural scene
• The office is located in the Aon Center, a prominent skyscraper in the heart of Chicago's Loop district
• The area offers numerous dining, entertainment, and shopping options within walking distance

Work Schedule: Typical full-time work schedule, Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development in a dynamic and fast-paced industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth behavioral and situational interview with the hiring manager and/or other team members
• Final interview with the Global Head of Creative Effectiveness
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Communication and presentation skills
• Cultural fit and alignment with Kraft Heinz's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience driving creative excellence and innovation in marketing and communications
• Research Kraft Heinz and the ACE program to demonstrate your understanding of the company and its initiatives

ATS Keywords: Creative Effectiveness, Marketing Strategy, Agency Partnerships, Brand Building, Consumer Connection, Thought Leadership, Global Marketing, Creative Culture

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing and creative software (e.g., Adobe Creative Suite, Google Analytics)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with marketing and creative software.

👔 Cultural Fit Considerations

Company Values:

• Our People: We believe that our people are our greatest asset and the key to our success
• Our Brands: We are passionate about our iconic brands and committed to their growth and success
• Our Performance: We strive for excellence in all that we do and hold ourselves accountable for our results
• Our Responsibility: We are committed to acting responsibly and sustainably in all aspects of our business

Work Style:

• Collaborative and team-oriented, with a focus on driving results through collective effort
• Fast-paced and dynamic, with a focus on continuous improvement and innovation
• Data-driven and analytical, with a focus on using insights to inform decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams?
• Are you passionate about driving creative excellence and innovation in marketing and communications?
• Do you have a proven track record of leading, inspiring, and impacting teams without direct authority?

ASSUMPTION: Kraft Heinz values a collaborative, fast-paced, and data-driven work environment, with a focus on continuous improvement and innovation. Candidates should be able to thrive in this environment and demonstrate a strong cultural fit with the organization's values.

⚠️ Potential Challenges

• Managing a team and driving results in a matrixed organization with multiple stakeholders
• Balancing global frameworks with regional needs and priorities
• Building and maintaining strong relationships with external agency partners
• Navigating a large, complex organization with multiple brands and business units

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and fast-paced industry.

📈 Similar Roles Comparison

• This role is unique in its focus on driving creative effectiveness and cultural momentum for Kraft Heinz's ACE program in North America
• Similar roles in other organizations may focus on global creative strategy or regional marketing execution
• Career paths for this role may include progression into global leadership roles or functional expertise within creative effectiveness

ASSUMPTION: This role is unique in its focus on driving creative effectiveness and cultural momentum for Kraft Heinz's ACE program in North America, with opportunities for growth and development in a dynamic and fast-paced industry.

📝 Sample Projects

• Developing and implementing a comprehensive creative effectiveness strategy for a major brand launch
• Building and leading a cross-functional team to drive creative excellence and innovation for a global campaign
• Partnering with external agencies to co-create new engagement models and pilot new ways of working

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, with a focus on driving creative excellence and innovation in marketing and communications.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the ACE program in North America and the key priorities for this role?
• How does this role collaborate with other teams and stakeholders within the organization?
• What are the key challenges and opportunities for driving creative excellence and effectiveness within the organization?
• How does this role support the growth and development of team members and other stakeholders?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured and evaluated?

ASSUMPTION: These key questions will help candidates better understand the role, the organization, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://heinz.wd1.myworkdayjobs.com/KraftHeinz_Careers/job/Chicago-IL/Director--Creative-Effectiveness_R-92720
• Tailor your resume to highlight your relevant experience and skills for this role, with a focus on driving creative excellence and innovation in marketing and communications
• Write a cover letter that demonstrates your understanding of the role, the organization, and your qualifications for success in this position
• Prepare examples of your work that showcase your ability to drive creative excellence and impact in marketing and communications
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.