📌 Core Information
🔹 Job Title: Director, Culture & Consumer Communications
🔹 Company: ByHeart
🔹 Location: New York, NY, United States
🔹 Job Type: Hybrid
🔹 Category: Communications, Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving consumer buzz and cultural relevance for ByHeart
- Securing high-impact consumer coverage across parenting, lifestyle, and mainstream media
- Developing and executing breakthrough PR strategies
- Building relationships with top-tier media, influencers, and cultural trendsetters
- Collaborating cross-functionally to bring earned ideas to life
ASSUMPTION: This role requires a strategic mindset, strong media relationships, and a deep understanding of parenting culture.
📋 Key Responsibilities
✅ Drive consumer buzz and cultural relevance through earned PR, talent/influencer partnerships, and cultural activations
✅ Develop and execute breakthrough PR strategies that secure high-impact consumer coverage
✅ Own integrated communications briefs and cross-functional execution
✅ Build relationships with top-tier media, influencers, creators, and cultural communities
✅ Drive influencer, celebrity, and talent partnerships that feel organic and buzzworthy
✅ Stay ahead of trends, tapping into key cultural moments, conversations, and viral opportunities
✅ Collaborate with the Social team to amplify brand storytelling and ensure our message cuts through and spreads organically
✅ Develop compelling narratives that align with our brand mission, creating sticky, shareable, and culturally resonant moments
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work agilely and in real-time.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field
Experience: 7+ years of experience in PR, Communications, or Cultural Marketing, with a strong consumer and earned media focus
Required Skills:
- Proven success in driving consumer buzz and cultural impact for brands, particularly in parenting, lifestyle, or wellness spaces
- Deep relationships with top-tier media, influencers, and cultural trendsetters
- Strong experience in earned media, influencer engagement, talent partnerships, and grassroots activation
- A pulse on the cultural zeitgeist, viral trends, and emerging conversations
- Ability to work agilely and in real-time, capitalizing on trends and media moments as they happen
- A creative and strategic mindset
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong track record in consumer PR and a deep understanding of parenting culture.
💰 Compensation & Benefits
Salary Range: $170,000 - $190,000 per year (New York City), with adjustments for other locations
Benefits:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time
- Up to 6% 401(k) Match to help you plan for your future
- Company equity for every employee
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a role of this level and location. Benefits are competitive and family-friendly.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 201-500 employees (Growing team of >275 people)
Founded: 2016
Company Description:
- ByHeart is an infant nutrition company dedicated to delivering real innovation on behalf of babies and parents
- Mission: Make the best formula in the world and create a future where all parents feel amazing about feeding their baby
- ByHeart launched its Whole Nutrition Infant Formula in March 2022, leading the way in various aspects of the industry
Company Specialties:
- Infant formula manufacturing
- Breast milk science research
- Direct supplier relationships
- Small batch blending process
- Clinical trials
Company Website: ByHeart
ASSUMPTION: ByHeart is a mission-driven company focused on innovation and improving the infant formula industry.
📊 Role Analysis
Career Level: Senior-level role with significant impact on the company's brand presence and consumer engagement
Reporting Structure: Reports to the Senior Director of Communications
Work Arrangement: Hybrid (New York City) with flexibility for remote work
Growth Opportunities:
- Potential to shape the brand's cultural relevance and consumer buzz
- Chance to work with high-profile media, influencers, and cultural trendsetters
- Opportunity to grow with the company as it expands its team and product offerings
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (New York City) with flexibility for remote work
Office Location(s): 131 Varick St, New York, NY 10013, US
Geographic Context:
- New York City: Diverse, vibrant, and fast-paced urban environment
- Access to numerous cultural attractions, restaurants, and entertainment options
- Strong public transportation system
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and relevant team members
- Final interview with the Senior Director of Communications
- Background check and offer
Key Assessment Areas:
- Cultural fit and understanding of ByHeart's mission
- PR and communications skills
- Media and influencer relationships
- Strategic thinking and creativity
- Ability to work agilely and in real-time
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your understanding of ByHeart's mission and the role's responsibilities
- Prepare examples of your past PR campaigns and their outcomes
- Be ready to discuss your network and relationships with media and influencers
ATS Keywords: PR, Communications, Consumer Buzz, Cultural Relevance, Earned Media, Influencer Engagement, Talent Partnerships, Grassroots Activation, Trendspotting, Social Media, Digital Marketing, Strategic Storytelling, Project Management, Collaboration, Campaign Development, Cultural Relevance
ASSUMPTION: ByHeart's hiring process is thorough and designed to find the best fit for the role and company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
- PR and media monitoring tools (e.g., Mention, Brand24)
ASSUMPTION: The required tools and technologies may vary based on the role's specific needs and ByHeart's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: ByHeart is committed to driving real innovation in the infant formula industry
- Quality: ByHeart sets uncompromising quality standards for its products and services
- Integrity: ByHeart values transparency, honesty, and ethical business practices
- Collaboration: ByHeart fosters a collaborative work environment that values input from all team members
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and results-focused, with a commitment to continuous improvement
- Creativity and innovation are valued and encouraged
Self-Assessment Questions:
- How do your personal values align with ByHeart's company values?
- Can you thrive in a fast-paced, dynamic work environment that requires agility and adaptability?
- How do you approach collaboration and cross-functional teamwork?
- How do you stay up-to-date with cultural trends and emerging conversations in the parenting space?
ASSUMPTION: ByHeart values candidates who are passionate about its mission, align with its company values, and thrive in its dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with high-profile media, influencers, and cultural trendsetters
- Keeping up with the fast-paced and ever-changing media landscape
- Balancing on-site collaboration and remote work
ASSUMPTION: ByHeart's fast-paced environment and high-profile nature may present unique challenges for some candidates.
📈 Similar Roles Comparison
- ByHeart's role is unique, focusing on consumer buzz and cultural relevance in the infant formula industry
- Unlike other PR roles, this position requires a deep understanding of parenting culture and trends
- ByHeart's role offers the opportunity to shape the brand's cultural relevance and consumer buzz, with significant growth potential
ASSUMPTION: ByHeart's role is distinct and offers unique growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a PR campaign to launch ByHeart's Whole Nutrition Infant Formula
- Securing high-impact consumer coverage in parenting, lifestyle, and mainstream media outlets
- Managing influencer and talent partnerships to drive organic buzz and brand awareness
ASSUMPTION: ByHeart's projects are diverse and offer opportunities to showcase creativity, strategic thinking, and strong media relationships.
❓ Key Questions to Ask During Interview
- How does ByHeart measure the success of its PR and communications efforts?
- What are the key priorities for this role in the first 90 days?
- How does ByHeart support the growth and development of its employees?
- What are the biggest challenges facing the infant formula industry, and how does ByHeart plan to address them?
- How does ByHeart approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and ByHeart's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your past PR campaigns and their outcomes
- Be ready to discuss your network and relationships with media and influencers
- Follow up with the hiring team one week after your final interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
