📌 Core Information
🔹 Job Title: Director Customer Content Strategy
🔹 Company: Highmark Health
🔹 Location: PA, Working at Home - Pennsylvania (Remote)
🔹 Job Type: Full-Time
🔹 Category: Health Care
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Less than 25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies that align with Highmark Health’s mission, vision, and brands.
- Partnering with executive leadership and other marketing and communications teams to create effective content strategies.
- Defining key themes, messaging pillars, and content formats across channels to drive consistent storytelling and support business goals.
- Managing and coaching a team to ensure content strategy is executed effectively.
- Utilizing change management processes to aid in adoption of new content vision and channel approaches.
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and change management skills to succeed in a heavily matrixed environment.
📋 Key Responsibilities
✅ Shape, integrate, and optimize Highmark Health’s content efforts for external customer audiences to align with the company’s mission and vision.
✅ Partner with executive leadership and other marketing and communications teams to develop effective content strategies driven by the mission, vision, and brands.
✅ Define key themes, messaging pillars, and content formats across channels to set content strategy KPIs.
✅ Understand audiences through segmentation data, mindset data, and/or personas to inform content strategy and deliverables.
✅ Collaboratively develop and activate channel strategies and frameworks for content that drive consistent storytelling and support business goals.
✅ Utilize change management processes to aid in adoption of new content vision and channel approaches.
✅ Perform management responsibilities, including hiring, coaching, and staff productivity.
ASSUMPTION: This role involves a mix of strategic planning, team management, and cross-functional collaboration to achieve content strategy goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Communications, or a related field. Relevant experience may be considered in lieu of a bachelor's degree.
Experience: 10+ years of experience in a marketing, communications, or experience function using strategic content, with 7+ years in a management role and 7+ years using business process redesign to improve strategic alignment and/or efficiency.
Required Skills:
- Strong strategic acumen
- Exceptional written and verbal communication skills
- Extensive knowledge of strategic communications, engagement, and planning skills
- Analytical and problem-solving skills, particularly with redesigning processes to increase speed to market and quality
- Comfortable with ambiguity and developing new strategic approaches
- Exceptional conflict resolution and negotiation skills
- An understanding of effective change management methodologies
- Successfully partners in a heavily matrixed environment
- Proactive self-starter with the ability to work under pressure in a fast-paced environment independently or with a team
Preferred Skills:
- Master's degree in Business Administration or Communications
ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience may be sufficient for this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $201,800 per year. Base pay is determined by a variety of factors, including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work.
ASSUMPTION: Benefits information is based on industry standards for similar roles and companies. Actual benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Highmark Health is a nonprofit health care organization that operates Allegheny Health Network, a 14-hospital integrated health care delivery system serving the greater Western Pennsylvania region.
Company Size: 10,001+ employees
Founded: Highmark Health was founded in 1983, and Allegheny Health Network was established in 2013.
Company Description:
- Highmark Health is an integrated health care delivery system that serves the greater Western Pennsylvania region.
- The organization employs over 2,600 physicians and 22,000 employees across 14 hospitals, ambulatory medical and surgery centers, Health + Wellness Pavilions, and hundreds of physician practice locations.
- Highmark Health is a proud part of Highmark Health.
Company Specialties:
- Bariatric and Metabolic
- Cancer
- Cardiovascular
- Diabetes and Endocrinology
- Gastroenterology
- Medicine
- Neuroscience
- Orthopaedic
- Primary Care
- Psychiatry and Mental Health
- Urology
- Women's Health
- Autoimmune Diseases
- Pediatrics
- Imaging
Company Website: http://www.ahn.org
ASSUMPTION: Highmark Health is a large, established organization with a wide range of specialties and services, offering ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer or a similar executive position.
Reporting Structure: The director will oversee a team of content strategists and managers, with the potential to grow the team based on business needs.
Work Arrangement: This role is remote-friendly, with less than 25% travel required. The work arrangement may include a hybrid or on-site component, depending on business needs and employee preferences.
Growth Opportunities:
- Potential to grow and manage a larger team as the organization expands its content strategy efforts.
- Opportunities to collaborate with various departments and gain exposure to different aspects of the business.
- Possibility to advance to a vice president or chief content officer role in the future.
ASSUMPTION: Growth opportunities in this role are dependent on the organization's strategic priorities and the individual's performance and contributions.
🌍 Location & Work Environment
Office Type: Remote-friendly with the option to work from home or in one of Highmark Health's offices.
Office Location(s): Highmark Health has offices in Pittsburgh, Pennsylvania, and other locations throughout the United States.
Geographic Context:
- Pittsburgh, Pennsylvania, is the headquarters and primary location for this role.
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than the national average.
- Pittsburgh has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule is typically Monday through Friday, 8:30 AM to 5:00 PM, with some flexibility for remote work.
ASSUMPTION: The work environment and schedule may vary depending on business needs, employee preferences, and the nature of the role's responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Phone or video interview with the hiring manager
- On-site or virtual interview with the executive team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Change management and process improvement skills
- Alignment with Highmark Health's mission, vision, and values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic content experience and management skills.
- Prepare examples of your content strategy work, including any measurable impacts or successes.
- Research Highmark Health's mission, vision, and values, and be prepared to discuss how your skills and experience align with these aspects.
ATS Keywords: Strategic content, marketing communications, brand strategy, change management, team management, process improvement, health care industry
ASSUMPTION: The interview process and assessment areas may vary depending on the specific needs of the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) such as Adobe Experience Manager, Sitecore, or WordPress
- Project management tools such as Asana, Trello, or Jira
- Analytics tools such as Google Analytics, Adobe Analytics, or Tableau
- Change management software such as Prosci, ChangeFirst, or ChangeX
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's existing technology stack and the individual's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and accountability
- Collaboration and teamwork
- Excellence and continuous improvement
- Respect and dignity
Work Style:
- Highmark Health values a collaborative and team-oriented work environment.
- The organization encourages innovation, creativity, and continuous learning.
- Highmark Health fosters a culture of accountability, with a strong focus on results and performance.
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable managing and coaching team members to achieve strategic content goals?
- Do you have experience driving change and implementing new processes in a matrixed organization?
- Are you able to balance strategic thinking with tactical execution to deliver results?
ASSUMPTION: Highmark Health values candidates who are aligned with the organization's mission, vision, and values, and who can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing and coaching a team remotely, with some members working on-site.
- Balancing strategic content development with day-to-day tactical tasks and team management responsibilities.
- Navigating a heavily matrixed organization and collaborating effectively with various departments.
- Keeping up with industry trends and best practices in content strategy and management.
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and change management skills.
📈 Similar Roles Comparison
- This role is similar to a Content Strategy Manager or Director of Content Strategy in other industries, with a focus on health care.
- Compared to other director-level roles, this position requires a strong balance of strategic thinking, team management, and cross-functional collaboration.
- Career paths for this role may include progression to vice president or chief content officer positions, or transition to other senior leadership roles within the organization.
ASSUMPTION: This role is unique to Highmark Health, with a specific focus on the health care industry and the organization's mission and vision.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for Highmark Health's external customer audiences, including employers, brokers, members, prospects, and patients.
- Collaborating with the marketing and communications teams to create a connected and integrated content strategy aligned with business goals, audience needs, and brand positioning.
- Managing and coaching a team to execute content strategy projects, including content creation, channel activation, and performance analysis.
ASSUMPTION: These sample projects are based on the role's responsibilities and may vary depending on the organization's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the organization's overall content strategy and marketing efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Highmark Health support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help you understand the role's context, expectations, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic content experience and management skills.
- Prepare examples of your content strategy work, including any measurable impacts or successes.
- Research Highmark Health's mission, vision, and values, and be prepared to discuss how your skills and experience align with these aspects.
- Follow up with the HR department one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
