Director, DE DTC Marketing Finance

📌 Core Information

🔹 Job Title: Director, DE DTC Marketing Finance

🔹 Company: The Walt Disney Company

🔹 Location: Santa Monica, CA, USA (Hybrid: 4 days on-site)

🔹 Job Type: Full-Time

🔹 Category: Financial Analysis

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (4 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Leadership of the DE DTC Marketing Finance – Strategic Finance team
• Business consultation and financial guidance to key stakeholders
• Financial management of the global Disney Streaming Marketing budget
• Integration of business, content, and technology planning into marketing efforts
• Collaboration with various teams to drive business decisions based on LTV findings

ASSUMPTION: This role requires a strong understanding of the direct-to-consumer business model and experience in financial management and analysis.

📋 Key Responsibilities

✅ Lead, develop, and motivate a team of Finance professionals

✅ Engage with clients and stakeholders to provide business consultation and financial guidance

✅ Create and present insightful financial analysis for client stakeholders and senior Finance management

✅ Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

✅ Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

✅ Conduct ad hoc analysis to inform Annual Operating Plan and produce master Long Range Plan financial model to facilitate scenario analysis

✅ Produce Forecast Executive Updates, DTC Marketing Fact Pack, and Marketing KPIs Workbook on a recurring basis

✅ Conduct comprehensive after-action-reviews of Disney Streaming promotional offers

✅ Partner with Marketing Analytics to advise in development and onboarding of MMM attribution models and provide inputs on historical marketing media spend

✅ Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance

✅ Evaluate incremental budget requests for specific titles, including spend per first stream and tiering analysis

✅ Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

✅ Evaluate incremental Performance Marketing budget requests and analyze device and fixed placements budgets for savings opportunities and value delivery

✅ Oversee DET Marketing Finance, including Financial Planning & Analysis, Annual and Long-Range Planning, and Marketing Planning & Analysis

✅ Manage Disney Streaming Lifetime Value topic for DTC Finance, collaborating with Data Science on the development of 140+ product-level LTVs and driving alignment with various stakeholders

ASSUMPTION: This role requires a strong understanding of marketing, content, and technology planning efforts to effectively integrate them into marketing efforts.

🎯 Required Qualifications

Education: Bachelor’s degree in business or economics; MS/ MBA preferred

Experience: At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business

Required Skills:

• Strong quantitative and analytical skills combined with solid business and financial acumen
• Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management
• Ability to provide a consultative approach with clients helping to drive business and financial decisions
• Ability to identify issues, generate and evaluate alternatives, and implement solutions
• Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels
• Ability to translate financial information to various business audiences to drive decision making
• Flexibility and ability to anticipate change and respond to client needs and priorities with agility

Preferred Skills:

• Previous experience leading and developing talent within a team

ASSUMPTION: Candidates with experience in marketing, content, and technology planning efforts may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $182,000 to $222,400 per year (Greater Los Angeles) or $190,800 to $233,000 per year (NYC)

Benefits:

• Bonus
• Long-term Incentive Units
• Medical
• Financial
• Other Benefits

Working Hours: 40 hours per week, with flexibility to work remotely 3 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual offered salary may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

• Disneyland Paris is a dynamic and multicultural team that welcomes guests every day to create magical souvenirs
• The company has opened its Park gates to 320 million visitors since 1992
• Disneyland Paris offers 500 different job profiles across corporate and operations departments

Company Specialties:

• Marketing
• Communication
• Engineering
• Human Resources
• Sales
• Finance
• Legal
• Real Estate Development
• Information Technology
• Events
• Supply Chain
• Logistics
• Purchasing
• Revenue Management
• Market Research
• Strategy
• Audit
• Construction
• Pricing
• Hospitality
• Tourism

Company Website: careers.disneylandparis.com/fr

ASSUMPTION: Disneyland Paris is a well-established entertainment provider with a diverse range of job opportunities across various departments.

📊 Role Analysis

Career Level: Senior-level management role with team leadership responsibilities

Reporting Structure: Reports to the Senior Director, DTC Finance

Work Arrangement: Hybrid: 4 days on-site, 3 days remote

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities
• Opportunities to work on high-impact projects and drive business decisions
• Potential to advance within the DTC Finance organization or explore other roles within Disney

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business.

🌍 Location & Work Environment

Office Type: Hybrid: 4 days on-site, 3 days remote

Office Location(s): Santa Monica, CA, USA (Primary) and New York, NY, USA (Alternate)

Geographic Context:

• Santa Monica is a coastal city in Los Angeles County, known for its beaches, mountains, and vibrant culture
• New York City is a major global city with a diverse economy and cultural scene

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility to work remotely 3 days a week)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with senior leadership

Key Assessment Areas:

• Financial acumen and analytical skills
• Communication and presentation skills
• Leadership and team management skills
• Understanding of the direct-to-consumer business model and marketing planning efforts

Application Tips:

• Highlight relevant experience in finance, marketing, and team leadership
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
• Research Disney’s business and the role of DTC Finance within the organization to demonstrate your understanding of the company and the role

ATS Keywords: Financial Management, Analytical Skills, Business Acumen, Consultative Approach, Communication Skills, Team Leadership, Budget Management, Strategic Planning, Performance Analysis, Stakeholder Engagement, Marketing Analysis, Data Analysis, Scenario Analysis, Long Range Planning, Marketing Measurement, Cross-functional Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate’s financial acumen, leadership skills, and understanding of the direct-to-consumer business model and marketing planning efforts.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Financial planning and analysis software (e.g., Anaplan, Hyperion, Cognos)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The tools and technologies required for this role are standard for finance and marketing professionals, with a focus on financial planning and analysis, data visualization, and marketing analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Excellence
• Inclusion
• Integrity
• Optimism
• Humility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• How do you approach integrating business, content, and technology planning efforts into marketing efforts?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you ensure that your team members feel valued and included in the decision-making process?

ASSUMPTION: Disneyland Paris values a diverse and inclusive work environment that fosters creativity, innovation, and excellence.

⚠️ Potential Challenges

• Managing a remote team and balancing on-site collaboration with remote flexibility
• Navigating a large and complex organization with multiple stakeholders
• Keeping up with the fast-paced and ever-changing entertainment industry
• Balancing the need for detailed analysis with the need for quick decision-making

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to prioritizing and managing workloads.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic finance for direct-to-consumer marketing within the entertainment industry
• Similar roles may be found in other entertainment providers or direct-to-consumer businesses, but may have different reporting structures or focus areas
• Career paths for similar roles may include progression to senior leadership positions within finance or transition to other roles within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in strategic finance for direct-to-consumer marketing within the entertainment industry.

📝 Sample Projects

• Conducting a comprehensive after-action-review of a major Disney Streaming promotional offer
• Developing a master Long Range Plan financial model to facilitate scenario analysis

• Evaluating incremental budget requests for specific titles, including spend per first stream and tiering analysis

ASSUMPTION: These projects are representative of the types of analyses and initiatives that the Director, DE DTC Marketing Finance may be involved in.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role fit into the broader organization and strategy of Disneyland Paris?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Disneyland Paris support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: These questions will help the candidate better understand the role, the organization, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in finance, marketing, and team leadership
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
• Research Disney’s business and the role of DTC Finance within the organization to demonstrate your understanding of the company and the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.