Director, Digital Marketing

📌 Core Information

🔹 Job Title: Director, Digital Marketing

🔹 Company: Stratasys

🔹 Location: Rehovot (Hybrid), Central, Israel

🔹 Job Type: On-site

🔹 Category: Industrial Machinery Manufacturing

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Rehovot, Israel)

🚀 Job Overview

Key aspects of this role include:

• Strategic and execution-focused leadership of global brand and marketing communications
• Management of messaging hierarchy, content development, and creative execution across all marketing channels
• Cross-functional collaboration and process improvement to drive business growth
• Global brand consistency and high-quality content delivery

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through effective communication and collaboration.

📋 Key Responsibilities

✅ Lead the global brand messaging and content strategy across all platforms and customer touchpoints, ensuring alignment with business priorities and market needs.

✅ Manage and scale the content, creative, and vendor ecosystem to deliver high-quality, consistent, and on-brand materials.

✅ Develop a clear, structured messaging hierarchy and narrative framework that supports brand differentiation across industries and solutions.

✅ Collaborate closely with product marketing, regional marketing, and sales to align content with go-to-market strategies, product launches, and the customer journey.

✅ Establish editorial planning and content production processes to support a high-volume, multi-channel content operation.

✅ Monitor and analyze content performance, using data and stakeholder feedback to drive continuous improvement.

✅ Ensure global brand consistency across all visual and verbal content assets.

ASSUMPTION: The role requires a strong understanding of brand management, messaging architecture, and audience segmentation, as well as the ability to simplify complex topics and translate them into clear, compelling messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)

Experience: 12+ years of experience in marketing, with at least 5 years in a leadership position

Required Skills:

• Proven experience in brand management, content strategy, and creative operations
• Strong ability to simplify complex topics and translate them into clear, compelling messaging
• Deep understanding of brand management, messaging architecture, and audience segmentation
• Comfortable working in a global, matrixed environment with multiple stakeholders
• Native-level English proficiency with exceptional writing and storytelling skills

Preferred Skills:

• Experience in B2C content or brand strategy, applying high storytelling and creative standards to B2B

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand management, content strategy, and creative operations. Experience in a global, matrixed environment is essential for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 250,000 - 350,000 ILS (Israeli New Shekels) per year, based on industry standards for a Director-level position in the Industrial Machinery Manufacturing sector in Israel. This estimate takes into account the required experience level and the company's size (1,001-5,000 employees).

Benefits:

• Health insurance and retirement plans
• Paid time off and flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits may vary depending on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Stratasys operates in the Industrial Machinery Manufacturing industry, focusing on additive manufacturing solutions. The company specializes in 3D printing, rapid prototyping, and related technologies.

Company Size: Stratasys is a mid-sized company with 1,001-5,000 employees, providing a diverse and collaborative work environment.

Founded: Stratasys was founded in 1989, with a rich history in the 3D printing and additive manufacturing industry.

Company Description:

• Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges throughout their production cycle.
• The company works with clients to push the boundaries of what's possible and thrive in a changing world.
• Stratasys is committed to making additive work for its customers and helping them achieve their business goals.

Company Specialties:

• 3D printing and rapid prototyping
• Fused deposition modeling (FDM)
• Additive manufacturing
• Carbon fiber and PolyJet technologies
• SAF and P3 systems
• Stereolithography
• 3D printer solutions

Company Website: https://www.stratasys.com

ASSUMPTION: Stratasys is a well-established company in the 3D printing and additive manufacturing industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a minimum of 12 years of experience in marketing, with at least 5 years in a leadership capacity.

Reporting Structure: The Director, Digital Marketing will report directly to the Vice President of Marketing and work closely with cross-functional teams, including product marketing, regional marketing, and sales.

Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site work at the Rehovot, Israel office and remote work.

Growth Opportunities:

• Potential to grow within the marketing department or take on broader responsibilities within the organization
• Opportunities to work on high-impact projects and drive business growth
• Chance to develop leadership and management skills through team collaboration and mentorship

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall business success.

🌍 Location & Work Environment

Office Type: The Rehovot, Israel office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Rehovot, Israel

Geographic Context:

• Rehovot is a city in central Israel, located approximately 30 kilometers south of Tel Aviv.
• The city is known for its vibrant tech industry and is home to several high-tech companies and startups.
• Rehovot offers a mix of urban and suburban living, with easy access to beaches, cultural attractions, and outdoor recreation.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The Rehovot office provides a dynamic and collaborative work environment, with easy access to amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Cultural fit and alignment with company values
• Technical expertise in brand management, content strategy, and creative operations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Stratasys' business and the 3D printing industry
• Prepare examples of your past work that showcase your ability to manage complex projects and drive business growth

ATS Keywords: Digital Marketing, Brand Management, Content Strategy, Creative Operations, Cross-Functional Leadership, Messaging Architecture, Audience Segmentation, Data Analysis, Process Improvement, Vendor Management, Storytelling, Collaboration, Editorial Planning, Content Production, Global Marketing, B2B Strategy

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, communication skills, and technical expertise in brand management and content strategy.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with marketing automation platforms, content management systems, and design tools relevant to the role's responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Stratasys encourages creativity and continuous learning
• Customer Focus: The company prioritizes customer success and satisfaction
• Collaboration: Stratasys fosters a team-oriented work environment

Work Style:

• Strategic and execution-focused
• Adaptable and responsive to change
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you approach simplifying complex topics and translating them into clear, compelling messaging?
• Can you provide an example of a time when you managed a global brand messaging and content strategy, ensuring alignment with business priorities and market needs?
• How do you collaborate with cross-functional teams to drive business growth through effective communication and collaboration?

ASSUMPTION: Candidates should assess their alignment with Stratasys' company values and work style, as well as their ability to thrive in a global, matrixed environment with multiple stakeholders.

⚠️ Potential Challenges

• Managing a global brand messaging and content strategy across multiple platforms and customer touchpoints
• Scaling the content, creative, and vendor ecosystem to deliver high-quality, consistent, and on-brand materials
• Establishing editorial planning and content production processes for a high-volume, multi-channel content operation
• Monitoring and analyzing content performance, using data and stakeholder feedback to drive continuous improvement
• Ensuring global brand consistency across all visual and verbal content assets

ASSUMPTION: The role presents several challenges, including managing global brand messaging, scaling content operations, and driving continuous improvement through data analysis and stakeholder feedback.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on global brand messaging and content strategy, as well as the requirement to manage a content, creative, and vendor ecosystem
• In the 3D printing and additive manufacturing industry, this role is unique in its emphasis on driving business growth through effective communication and collaboration
• Career progression from this role could lead to broader marketing or leadership positions within the organization

ASSUMPTION: This role is distinct from other marketing leadership positions in its focus on global brand messaging and content strategy, as well as its unique context within the 3D printing and additive manufacturing industry.

📝 Sample Projects

• Developing a clear, structured messaging hierarchy and narrative framework that supports brand differentiation across industries and solutions
• Managing a global brand messaging and content strategy for a new product launch, ensuring alignment with business priorities and market needs
• Establishing editorial planning and content production processes to support a high-volume, multi-channel content operation for a major marketing campaign

ASSUMPTION: These sample projects illustrate the strategic and execution-focused nature of the role, as well as the requirement to manage complex projects and drive business growth.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the global brand messaging and content strategy, and how this role will contribute to its evolution?
• How does the marketing department collaborate with other departments, such as product marketing, regional marketing, and sales, to drive business growth?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Stratasys support the professional development and growth of its marketing team members?
• What is the work-life balance like for this role, and how does the company support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your ability to manage complex projects and drive business growth
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.