Director, Digital Marketing

📌 Core Information

🔹 Job Title: Director, Digital Marketing

🔹 Company: AAA

🔹 Location: Walnut Creek, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive demand generation and revenue growth
• Managing a team of digital marketing specialists and external resources
• Optimizing full-funnel digital campaigns to maximize ROI and pipeline growth
• Collaborating with cross-functional teams to enhance the buyer journey
• Analyzing data and insights to inform strategic decisions and drive business impact

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on team leadership and cross-functional collaboration.

📋 Key Responsibilities

✅ Focuses on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels

✅ Crafts and executes demand-generation strategies and account-based marketing programs across key digital channels such as social, display, search, and web

✅ Leads digital strategy to include consumer insights, digital media, lead generation, ad management, and e-commerce

✅ Oversees Business Intelligence and analytics to turn insights into action, focusing on customer acquisition, engagement, and retention

✅ Optimizes full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth

✅ Manages the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency

✅ Defines, validates, and standardizes core KPIs and operating metrics within the organization

✅ Leads diligence, hands-on implementation, and continuous refinement of the digital media mix through media mix modeling and multi-touch attribution

✅ Regularly reports on performance metrics, business impact, and insights to senior leadership and key stakeholders

✅ Collaborates with sales, product marketing, and marketing technology teams to ensure alignment and optimize the buyer journey across digital touchpoints

ASSUMPTION: This role involves a high degree of strategic planning, team management, and data analysis to drive digital marketing success.

🎯 Required Qualifications

Education: Bachelor's degree required, with an MBA or master's degree preferred

Experience: 8-10 years leading Digital Marketing teams with experience building in-house performance marketing capabilities

Required Skills:

• Data-driven approach to marketing
• Expert-level proficiency in data analysis, reporting, and utilizing analytics to inform strategic decisions
• Strong capability in testing, optimizing KPIs, and driving revenue growth through conversion rate optimization
• Demonstrated expertise in planning, launching, and managing comprehensive digital marketing campaigns across diverse channels
• Proficient in utilizing various ad platforms, such as Google Ads and Meta
• Advanced skills in marketing automation tools for campaign setup, tracking, and lead management
• Extensive experience with platforms like Google Analytics and Google Tag Manager
• Deep understanding of audience segmentation principles and the ability to develop and implement targeted marketing strategies for specific audience groups
• Proven ability to think strategically and creatively to analyze complex data, synthesize insights, develop recommendations, and execute effective action plans
• Exceptional communication, presentation, and material preparation skills

Preferred Skills:

• Graduate Degree

ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong combination of analytical, leadership, and communication skills.

💰 Compensation & Benefits

Salary Range: $204,032 - $257,852 per year (midpoint: $230,942)

Benefits:

• Competitive benefits package (details not specified)

Working Hours: Full-time, with the expectation of working extended hours as needed

ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in Digital Marketing, with consideration for the role's responsibilities and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, focusing on automotive, travel, and road safety

Company Size: AAA is a mid-sized organization with 5,001-10,000 employees, providing a structured yet collaborative work environment

Founded: 1902, with a rich history in advocating for road safety and providing services to its members

Company Description:

• Proud to serve its 64+ million members, helping travelers see the world and driving real change to improve road safety
• Offers a wide range of services, including roadside assistance, insurance, financial services, and travel-related discounts
• Committed to advocating for road safety and promoting responsible driving practices

Company Specialties:

• Transportation and automotive services
• Travel and hospitality services
• Financial services and insurance
• Safety and advocacy initiatives

Company Website: http://www.AAA.com

ASSUMPTION: AAA is a well-established organization with a strong focus on member services and road safety initiatives.

📊 Role Analysis

Career Level: Director, reporting directly to senior leadership within the marketing department

Reporting Structure: Oversees a team of digital marketing specialists and external resources, with potential for further team expansion

Work Arrangement: On-site, with the expectation of working extended hours as needed to meet project deadlines and business objectives

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the organization grows
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a mix of open-plan and private workspaces

Office Location(s): Walnut Creek, California, with potential for occasional travel to other AAA offices or industry events

Geographic Context:

• Walnut Creek is a suburban city in the San Francisco Bay Area, offering a mix of urban and outdoor living
• Close proximity to major tech hubs and cultural attractions in the Bay Area
• Access to public transportation and nearby amenities

Work Schedule: Full-time, with the expectation of working extended hours as needed to meet project deadlines and business objectives

ASSUMPTION: The Walnut Creek office provides a collaborative and professional work environment, with access to nearby amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with senior leadership to discuss fit and alignment with organizational goals

Key Assessment Areas:

• Data analysis and problem-solving skills
• Strategic thinking and planning abilities
• Leadership and team management capabilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Be ready to discuss your approach to data analysis and optimization in digital marketing campaigns

ATS Keywords: Digital Marketing, Demand Generation, Revenue Growth, Team Leadership, Data Analysis, Strategic Planning, Cross-Functional Collaboration, Marketing Automation, Google Analytics, Google Tag Manager, Media Mix Modeling, Multi-Touch Attribution

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and data analysis skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Google Ads (AdWords)
• Meta (Facebook) Ads Manager
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Business intelligence tools (e.g., Tableau, Power BI)
• Media mix modeling and multi-touch attribution tools (e.g., Nielsen, Adobe Analytics)

ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Member focus
• Integrity
• Respect
• Innovation
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth through digital marketing campaigns?
• Are you comfortable working in a collaborative, cross-functional environment?
• Do you possess strong leadership and team management skills?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with AAA's company values and a work style that emphasizes data-driven decision-making, collaboration, and adaptability.

⚠️ Potential Challenges

• Managing a team remotely or across multiple locations
• Balancing the need for data-driven decision-making with the need for quick execution and agility
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to changes in the digital marketing landscape and emerging technologies

ASSUMPTION: These challenges are common to many digital marketing roles and can be effectively managed with strong leadership, strategic planning, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Director-level digital marketing roles, this position places a stronger emphasis on team leadership and cross-functional collaboration
• Industry-specific context: AAA's focus on member services and road safety sets it apart from other consumer services organizations
• Career path comparison: This role offers significant growth potential, both in terms of team expansion and cross-functional collaboration

ASSUMPTION: While this role shares similarities with other Director-level digital marketing positions, its unique focus on member services and road safety sets it apart within the industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive revenue growth and member engagement
• Optimizing digital media spend across multiple channels to maximize ROI and pipeline growth
• Implementing and managing marketing automation tools to improve lead generation and nurturing

ASSUMPTION: These sample projects reflect the strategic, data-driven, and team-focused nature of the Director, Digital Marketing role at AAA.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does AAA support the professional development and growth of its digital marketing team members?
• What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
• How does AAA approach cross-functional collaboration and alignment with other departments, such as sales and product marketing?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit within the organization, and their ability to drive strategic impact in the digital marketing domain.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AAA careers portal
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on leadership, strategic planning, and data analysis skills
• Prepare for behavioral interview questions that assess your problem-solving, leadership, and strategic thinking abilities
• Research AAA's company values and mission to demonstrate your alignment with the organization's goals and objectives
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.