📌 Core Information
🔹 Job Title: Director, Digital Marketing
🔹 Company: Sparks Marketing Communications
🔹 Location: London, Ontario (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 7+ years (4+ years in senior leadership)
🔹 Remote Status: Remote (with in-office opportunities)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic direction, development, and performance of Sparks’ digital department
- Crafting and presenting end-to-end digital plans that integrate paid, organic, social, and influencer programs into cohesive and impactful campaigns
- Collaborating across departments to support new business growth and work directly with senior clients to drive digital success at scale
- Managing, mentoring, and inspiring a team of digital marketing specialists, managers, and analysts
- Fostering a culture of collaboration, creativity, and accountability within the digital marketing team
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and expertise in multiple digital marketing channels to drive results and inspire the team.
📋 Key Responsibilities
✅ Develop and oversee comprehensive digital marketing strategies for a portfolio of clients across various industries
✅ Lead and refine the agency’s digital marketing vision, staying ahead of trends and technologies to ensure innovative approaches
✅ Manage, mentor, and inspire a team of digital marketing specialists, managers, and analysts to achieve their professional goals
✅ Foster a culture of collaboration, creativity, and accountability within the digital marketing team
✅ Oversee the planning, execution, and performance of all digital marketing initiatives, including SEO, PPC, social media, content marketing, email campaigns, and web development projects
✅ Serve as the primary digital marketing advisor for high-profile clients, providing strategic insights and recommendations
✅ Utilize analytics tools to monitor performance metrics, identify trends, and implement data-driven optimizations
✅ Oversee the allocation of budgets across campaigns to maximize efficiency and impact
✅ Continuously evaluate and improve internal processes to drive efficiency, scalability, and effectiveness in campaign execution
✅ Integrate new tools and technologies that enhance the agency’s digital capabilities
ASSUMPTION: This role involves a mix of strategic planning, team leadership, client management, and hands-on campaign execution, requiring a well-rounded digital marketing expert.
🎯 Required Qualifications
Education: Bachelor’s degree or diploma in Marketing, Communications, Business, or equivalent in work experience
Experience: 7+ years of experience in digital marketing, with at least 4 years in a senior leadership role (agency experience strongly preferred)
Required Skills:
- Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics
- Proficiency in digital marketing platforms and tools such as Google Ads, Google Analytics, Meta Ads Manager, TikTok Business Manager, Klayvio, and similar
- Proven track record of successfully managing multi-channel campaigns and driving measurable results
- Exceptional leadership and team management skills, with experience building and mentoring high-performing teams
- Strong analytical mindset with the ability to translate data into actionable strategies
- Excellent communication and presentation skills, with experience building client relationships at an executive level
- Strategic thinker with a passion for innovation and staying ahead of industry trends
Preferred Skills:
- Experience attending new business meetings to provide digital marketing expertise and direction
- Ability to research and discover new opportunities with various vendors, fostering a close relationship and representing the Arcane brand in a positive manner
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record in leadership roles and a deep understanding of multiple digital marketing channels.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD (Based on industry standards for a Director-level role in digital marketing in London, Ontario)
Benefits:
- Competitive salary, vacation, and benefits package
- A collaborative and innovative work environment
- Professional development opportunities and room for career growth
- Flexible work environment (remote, with in-office opportunities)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in digital marketing, considering the location and experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit team environment with opportunities for growth and impact)
Founded: 1995 (Established company with a long history in the industry)
Company Description:
- Sparks is a consumer experience agency that helps brands create interconnected brand experiences combining digital, social, experiential, and traditional marketing strategies
- The company focuses on forging meaningful moments with consumers to create loyal advocates and sustainable business growth
- Sparks offers a range of services, including brand activations, digital marketing, meetings and events, research and analytics, media planning, asset fabrication, shopper marketing, staffing solutions, brand strategy, and digital production
Company Specialties:
- Brand Activations
- Digital Marketing
- Meetings & Events
- Research & Analytics
- Media Planning
- Asset Fabrication
- Shopper Marketing
- Staffing Solutions
- Brand Strategy
- and Digital Production
Company Website: https://www.sparksmc.com/
ASSUMPTION: Sparks is an established advertising agency with a focus on creating consumer experiences that drive brand loyalty and business growth. The company offers a range of services and has a strong presence in the industry.
📊 Role Analysis
Career Level: Director (High-level strategic and leadership role)
Reporting Structure: This role reports directly to the leadership team and is responsible for managing the digital marketing department
Work Arrangement: Remote (with in-office opportunities) - This role offers flexibility to work remotely, with occasional in-office collaboration
Growth Opportunities:
- Potential to grow the digital marketing department and expand the agency’s digital capabilities
- Opportunity to work with a diverse range of clients and industries
- Chance to develop and mentor team members, contributing to their professional growth
ASSUMPTION: This role offers significant growth potential, both in terms of expanding the digital marketing department and developing the team’s skills and careers.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with in-office opportunities) - The company offers a flexible work environment, allowing employees to work remotely with occasional in-office collaboration
Office Location(s): London, Ontario
Geographic Context:
- London, Ontario is a mid-sized city with a population of approximately 383,822 (as of the 2021 census)
- The city is located in Southwestern Ontario, approximately 200 kilometers west of Toronto
- London offers a mix of urban and rural environments, with a growing tech industry and a strong focus on arts, culture, and education
Work Schedule: Full-time (40 hours/week) - The work schedule is flexible, with the opportunity to work remotely and balance work-life responsibilities
ASSUMPTION: The hybrid work environment offers a balance between remote work and in-office collaboration, allowing employees to maintain a healthy work-life balance while still benefiting from the team dynamic and resources available in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the leadership team
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Sparks’ values and work environment
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and leadership skills
- Prepare examples of successful digital marketing campaigns you’ve led, including strategies, execution, and results
- Research Sparks’ company culture and values to demonstrate your fit for the role and the organization
- Prepare thoughtful questions to ask during the interview, focusing on the company’s digital marketing vision, team dynamics, and growth opportunities
ATS Keywords: Digital Marketing, Director, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics, Leadership, Team Management, Strategic Thinking, Client Relationships, Data Analysis, Campaign Management, Innovation, Collaboration, Budget Management, Hybrid Work, Remote Work, London, Ontario
ASSUMPTION: The application process focuses on assessing the candidate’s digital marketing expertise, leadership skills, and cultural fit with Sparks’ values and work environment.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Meta Ads Manager
- TikTok Business Manager
- Klayvio
- Other digital marketing platforms and tools as needed
ASSUMPTION: The tools and technologies required for this role are industry-standard digital marketing platforms and tools, with a focus on Google and Meta products.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric
- Collaborative
- Innovative
- Results-driven
- Accountable
Work Style:
- Agile and adaptable, with a focus on continuous learning and improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Creative and strategic, with a focus on developing innovative solutions to complex problems
Self-Assessment Questions:
- How do you approach staying up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you successfully managed a team to achieve a significant business goal?
- How do you balance the need for data-driven decision-making with the importance of creativity and innovation in digital marketing?
ASSUMPTION: Sparks values candidates who are consumer-centric, collaborative, innovative, results-driven, and accountable, with a strong work ethic and a passion for continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise in digital marketing
- Balancing the need for strategic, long-term planning with the demands of day-to-day campaign execution and optimization
- Adapting to the evolving digital marketing landscape and emerging trends and technologies
- Managing client expectations and delivering exceptional results within tight deadlines and budgets
- Navigating a hybrid work environment, balancing remote work and in-office collaboration
ASSUMPTION: This role presents unique challenges, including managing a diverse team, balancing strategic planning and day-to-day execution, staying current with industry trends, and navigating a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other Director-level digital marketing roles, this position offers a unique blend of strategic leadership, team management, and hands-on campaign execution
- Sparks’ focus on consumer experience and integrated marketing sets this role apart from more traditional digital marketing positions
- Career growth opportunities in this role may differ from those in larger agencies or in-house marketing departments, with a greater emphasis on expanding the digital marketing department and driving the agency’s digital capabilities
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and hands-on campaign execution, with a focus on consumer experience and integrated marketing. Career growth opportunities may differ from those in larger agencies or in-house marketing departments.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, content marketing, and email marketing campaigns
- Conducting a competitive analysis and identifying opportunities for a client to improve their digital presence and market share
- Managing a team to create and execute a series of influencer marketing campaigns, driving brand awareness and engagement
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Director, Digital Marketing role, showcasing the candidate’s ability to develop and execute comprehensive digital marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for the digital marketing department in the first 90 days in this role?
- How does Sparks support the professional development and growth of its digital marketing team members?
- Can you describe the team dynamics and work culture within the digital marketing department?
- How does Sparks approach integrating new tools and technologies into its digital marketing capabilities?
- What are the most challenging aspects of working in a hybrid work environment, and how does Sparks support its employees in managing this dynamic?
ASSUMPTION: These interview questions focus on understanding the role’s priorities, team dynamics, professional development opportunities, and the challenges and supports of working in a hybrid work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and leadership skills
- Prepare examples of successful digital marketing campaigns you’ve led, including strategies, execution, and results
- Research Sparks’ company culture and values to demonstrate your fit for the role and the organization
- Prepare thoughtful questions to ask during the interview, focusing on the company’s digital marketing vision, team dynamics, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
