Director, Digital Marketing

📌 Core Information

🔹 Job Title: Director, Digital Marketing

🔹 Company: Yes Energy

🔹 Location: Boulder/Denver, CO

🔹 Job Type: Full-time, Hybrid (2 days/week)

🔹 Category: Digital Marketing, B2B SaaS

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital strategies to drive website traffic, engagement, and demand generation
• Collaborating cross-functionally with marketing, product, and sales teams to align digital efforts with business objectives
• Optimizing the website through UX/UI improvements, SEO, CRO, analytics, and web infrastructure enhancements
• Managing web agencies, developers, and digital tools to ensure optimal performance
• Staying current with digital trends and technologies to keep the digital experience up-to-date and impactful

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and a proven track record in leading digital growth initiatives within a B2B SaaS environment.

📋 Key Responsibilities

✅ Own the digital roadmap to optimize the website for traffic growth, engagement, and demand generation conversion

✅ Work with marketing and sales teams to drive qualified pipeline and bookings through CRO, SEO, personalization, and user journey improvements

✅ Lead web redesigns, A/B testing, performance tuning, and content delivery enhancements

✅ Partner with marketing, product, and sales teams to align digital efforts with GTM strategy

✅ Implement data and analytics frameworks to measure and improve performance across digital touchpoints

✅ As needed, manage web agencies, developers, and digital tools/platforms

✅ Work cross-functionally to ensure the website supports the business objectives of the company

✅ Stay ahead of digital trends and technologies to keep our digital experience up to date and impactful

ASSUMPTION: This role requires a mix of strategic thinking and technical execution, with a strong focus on data analysis and project management.

🎯 Required Qualifications

Education: A college degree in a related field

Experience: Minimum of seven years of experience in digital marketing or digital product roles within B2B SaaS

Required Skills:

• Proven success leading digital growth initiatives tied to pipeline and revenue impact
• Strong understanding of UX/UI, SEO, CRO, analytics, MA, CMS, CRM
• Analytical mindset with experience using tools like GA4, web CMS, marketing automation platforms, sales CRMs, and SEMrush
• Exceptional project management skills and the ability to work cross-functionally with speed and precision
• Problem-solving mindset - mix of strategy and technical execution

Preferred Skills:

• Experience with A/B testing and performance tuning
• Familiarity with cloud-based databases and data lakes

ASSUMPTION: Candidates should have a proven track record in driving digital growth and optimizing websites within a B2B SaaS environment.

💰 Compensation & Benefits

Salary Range: $140,000 - $150,000 plus bonus (based on industry standards for the role, experience level, and location)

Benefits:

• Medical Insurance
• 401(k) Plan with Matching
• Flexible Vacation
• Flexible Work Schedules
• Professional Development

Working Hours: Full-time (40 hours/week), Hybrid (2 days/week in the office)

ASSUMPTION: The provided salary range is based on industry standards for the role, experience level, and location. The actual amount may vary based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

📌 Applicant Insights

🔍 Company Context

Industry: Yes Energy operates in the Software Development industry, specifically focusing on energy market data and analytics solutions. The energy market is complex and rapidly changing, requiring innovative and reliable solutions to keep utility prices low, support the energy transition, and maintain grid reliability.

Company Size: Yes Energy is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment where team members can grow professionally and contribute significantly to the business's success.

Founded: Yes Energy was founded in 2008 and has since grown to become a trusted and respected supplier of innovative and reliable solutions for power market analysts, traders, and trade managers.

Company Description:

• Yes Energy delivers real-time market data and electric power trading decision solutions to over 1,000 market participants daily.
• The company is a leader in information content collection and management, developing and delivering data and market analytics solutions.
• Yes Energy has a team of over 300 professionals in multiple locations, including Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand; and Bucharest, Romania.

Company Specialties:

• Visual Analytics for Energy Markets
• Nodal Markets
• Generation & Flow data
• Automation
• ISO/RTOs
• bigdata
• cloudcomputing
• cloudtechnology
• datalake
• power markets
• and Energy Markets

Company Website: http://www.yesenergy.com

ASSUMPTION: Yes Energy's focus on innovation, high standards, teamwork, and professional development creates an engaging and supportive work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a proven track record in digital marketing within a B2B SaaS environment.

Reporting Structure: The Director of Digital Marketing reports directly to the Chief Marketing Officer and works cross-functionally with marketing, product, and sales teams to align digital efforts with business objectives.

Work Arrangement: This is a hybrid role, requiring employees to be on-site for 2 days per week. The remaining workdays can be performed remotely.

Growth Opportunities:

• As Yes Energy continues to grow, there may be opportunities for the Director of Digital Marketing to expand their team or take on additional responsibilities.
• Employees at Yes Energy have access to professional development opportunities, both formal and informal, to support their career growth.
• The company encourages employees to work along a continuum of roles adjacent to their focus area, allowing for continuous learning and skill development.

ASSUMPTION: This role offers significant growth potential as Yes Energy continues to expand its market presence and digital offerings.

🌍 Location & Work Environment

Office Type: Yes Energy's headquarters is located in Boulder, CO, with additional offices in Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand; and Bucharest, Romania.

Office Location(s): 1877 Broadway St., Suite 606, Boulder, CO 80302, US

Geographic Context:

• Boulder is a vibrant, tech-friendly city located in the foothills of the Rocky Mountains, offering a high quality of life with abundant outdoor recreation opportunities.
• The Boulder office is conveniently located near downtown, with easy access to public transportation and numerous amenities.
• Yes Energy's hybrid work arrangement allows employees to balance the benefits of working on-site with the flexibility of remote work.

Work Schedule: Full-time, Hybrid (2 days/week in the office)

ASSUMPTION: The hybrid work arrangement at Yes Energy provides employees with the best of both worlds, allowing them to collaborate and build relationships with colleagues while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Digital strategy and roadmap development
• Website optimization and performance tuning
• Cross-functional collaboration and stakeholder management
• Data analysis and interpretation
• Problem-solving and strategic thinking

Application Tips:

• Highlight your proven track record in driving digital growth and optimizing websites within a B2B SaaS environment.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving mindset, strategic thinking, and ability to work cross-functionally.

ATS Keywords: Digital Strategy, SEO, CRO, Analytics, UX/UI, Project Management, Digital Marketing, B2B SaaS, Website Optimization, Data Analysis, Marketing Automation, CMS, CRM

ASSUMPTION: The interview process at Yes Energy is designed to assess candidates' strategic thinking, problem-solving skills, and ability to work cross-functionally within a dynamic and growing organization.

🛠️ Tools & Technologies

• GA4
• Web CMS (e.g., WordPress, Drupal)
• Marketing Automation Platforms (e.g., Marketo, HubSpot)
• Sales CRMs (e.g., Salesforce, HubSpot CRM)
• SEMrush
• Cloud-based databases and data lakes
• A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles within B2B SaaS environments. The specific tools used at Yes Energy may vary.

👔 Cultural Fit Considerations

Company Values:

• Innovation and solving tough challenges
• High standards and a consistent ethic across the company
• Team-focused with a flat hierarchy
• Playing to each person's strengths and experience
• Constant growth and professional development

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Strategic and forward-thinking
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record in leading digital growth initiatives tied to pipeline and revenue impact within a B2B SaaS environment?
• Are you comfortable working cross-functionally and collaborating with various teams to align digital efforts with business objectives?
• Do you have a strong understanding of UX/UI, SEO, CRO, analytics, MA, CMS, and CRM, with a data-driven mindset and exceptional project management skills?

ASSUMPTION: Yes Energy's culture values innovation, high standards, teamwork, and professional development, creating an engaging and supportive work environment for employees.

⚠️ Potential Challenges

• The energy market is complex and rapidly changing, requiring the Director of Digital Marketing to stay current with industry trends and adapt to new challenges quickly.
• As a growing company, Yes Energy may face growing pains and changes in priorities, requiring the Director of Digital Marketing to be adaptable and responsive to change.
• The hybrid work arrangement may present challenges in maintaining a strong company culture and fostering collaboration among team members.
• The Director of Digital Marketing must be comfortable working cross-functionally and collaborating with various teams to align digital efforts with business objectives, which may require navigating different priorities and perspectives.

ASSUMPTION: The potential challenges listed are common to growing companies in the energy market and can be mitigated through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in B2B SaaS, this role places a stronger emphasis on data analysis and strategic thinking, with a focus on driving measurable results and supporting business objectives.
• The energy market is a unique and complex industry, requiring the Director of Digital Marketing to have a strong understanding of energy market data and analytics solutions.
• Career progression in this role may involve expanding the digital marketing team or taking on additional responsibilities as Yes Energy continues to grow and expand its market presence.

ASSUMPTION: This role offers significant growth potential and unique challenges compared to other digital marketing roles in B2B SaaS, requiring a strategic and data-driven approach to digital growth and optimization.

📝 Sample Projects

• Developing and executing a digital roadmap to optimize the Yes Energy website for traffic growth, engagement, and demand generation conversion
• Collaborating with the marketing and sales teams to drive qualified pipeline and bookings through CRO, SEO, personalization, and user journey improvements
• Leading a website redesign project to enhance UX/UI, improve performance, and deliver engaging content to users

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Director of Digital Marketing may lead at Yes Energy, focusing on digital strategy, website optimization, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Yes Energy website and the key priorities for optimization in the first 90 days?
• How does the marketing team collaborate with the sales team to ensure digital efforts align with business objectives and support revenue growth?
• What is the company culture like at Yes Energy, and how does the Director of Digital Marketing contribute to maintaining a positive and supportive work environment?
• What opportunities are there for professional development and growth within the digital marketing team and the company as a whole?
• How does the hybrid work arrangement at Yes Energy support collaboration and team-building among employees?

ASSUMPTION: The key questions listed are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proven track record in driving digital growth and optimizing websites within a B2B SaaS environment.
• Prepare for behavioral interview questions that focus on your problem-solving mindset, strategic thinking, and ability to work cross-functionally.
• If selected for an interview, be ready to discuss your approach to digital strategy, website optimization, and cross-functional collaboration.
• Follow up with the hiring manager within one week after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.