📌 Core Information
🔹 Job Title: Director, Digital Marketing
🔹 Company: MetTel
🔹 Location: Holmdel, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of digital marketing efforts across all online channels
- Collaboration with cross-functional teams to enhance brand visibility and user experience
- Management of digital marketing team and external agencies
- Optimization of digital marketing campaigns to maximize ROI
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through data-driven decision making.
📋 Key Responsibilities
✅ Develop and lead the digital marketing strategy across web, email, SEO/SEM, social media, and paid advertising to enhance brand visibility and enhance lead capture, growing MetTel’s business across all key vertical markets
✅ Create campaign calendar and oversee development of marketing campaign assets with creative and digital teams
✅ Optimize performance of marketing campaigns and manage marketing database
✅ Collaborate with Inside Sales team to implement and track campaigns as part of their outbound efforts
✅ Oversee website redesign project with cross functional team and external agencies to improve brand visibility and user experience
✅ Stay on top of digital trends, regulations, and competitive benchmarks
✅ Manage day-to-day website updates and SEO, with digital team
✅ Drive traffic, increase engagement, improve conversion rates, and maximize ROI across digital programs (web, email, social, search, ads)
✅ Manage and mentor a team of digital specialists and manage external agencies supporting digital initiatives
✅ Manage marketing tech stack and digital marketing budget
✅ Establish KPIs and prepare monthly and quarterly reports for senior leadership
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 7+ years of demonstrated experience in digital B2B marketing with at least 2+ years in a leadership role
Required Skills:
- Proven experience managing large-scale multi-channel campaigns
- Strong leadership, project management, communication, collaboration, and presentation skills
- Excellent organizational skills, strong follow-through, and the ability to work in a fast-paced, dynamic environment
- Analytical mindset with creative problem-solving skills
- Experience with Wordpress, Hubspot, Salesforce.com, Google Ads, GA4 (strong knowledge of SEO, SEM, email automation, analytics)
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with A/B testing and conversion rate optimization
ASSUMPTION: Candidates should have a strong background in digital marketing with a proven track record of driving results in a B2B environment.
💰 Compensation & Benefits
Salary Range: $125,000.00 to $150,000.00 per year (New Jersey, USA)
Benefits:
- Medical
- Financial
- Bonus
- Long-term Incentive
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for the role and location, and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 501-1,000 employees
Founded: 1996
Company Description:
- MetTel is a leading global provider of integrated digital communications solutions for enterprise customers.
- The company designs and deploys tailored connectivity and networking solutions for voice, data, mobility, and IoT by leveraging its global private network and the industry’s broadest portfolio of innovative technology.
- MetTel is recognized as a Leader in the Gartner Magic Quadrant for Managed Network Services.
Company Specialties:
- Voice
- Data & Internet
- Telecom Professional Services
- Telecom Management Software Suite
- Cloud Services
- Wireless Services
- Mobile Solutions
- SD-WAN
- IoT
- Network Security
- POTS Replacement
- Digital Transformation
- Managed Network Services
- Cloud Security
- SASE
- Satellite Broadband
- AI and Intelligent Process Automation
Company Website: www.mettel.net
ASSUMPTION: MetTel is a well-established company in the telecommunications industry, offering a wide range of services and solutions for enterprise customers.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and oversees a team of digital specialists and external agencies.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a more senior role within the marketing organization
- Opportunity to make a significant impact on the company’s digital marketing efforts and contribute to its overall success
- Chance to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for career growth and development within the marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 101 Crawfords Corner Rd, Holmdel, NJ 07733, US
Geographic Context:
- Holmdel, New Jersey, is located in Monmouth County, approximately 45 miles south of New York City.
- The area offers a mix of urban and suburban living, with easy access to major cities and outdoor recreation.
- MetTel’s office is located in a business park, providing a convenient and professional work environment.
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office location offers a convenient and professional work environment, with easy access to major cities and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership and team management skills
- Analytical and problem-solving skills
- Communication and presentation skills
Application Tips:
- Highlight your experience with large-scale multi-channel campaigns and digital marketing strategy
- Include specific examples of how you have driven results and improved ROI for previous employers
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
ATS Keywords: Digital Marketing, Marketing Director, Digital Marketing Strategy, Campaign Management, Team Management, SEO, SEM, Email Automation, Analytics, Leadership, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate’s digital marketing skills, leadership abilities, and cultural fit within the marketing organization.
🛠️ Tools & Technologies
- Wordpress
- Hubspot
- Salesforce.com
- Google Ads
- GA4
- Marketing automation tools (e.g., Marketo)
ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable making data-driven decisions and optimizing campaigns based on performance metrics?
- Do you enjoy working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and are data-driven and results-oriented will be a good fit for this role.
⚠️ Potential Challenges
- Managing a team of digital specialists and external agencies may require strong leadership and communication skills
- Keeping up with digital trends, regulations, and competitive benchmarks can be challenging and time-consuming
- Optimizing digital marketing campaigns to maximize ROI may require continuous testing, optimization, and adaptation
- Working in a fast-paced, dynamic environment may require strong organizational skills and the ability to manage multiple priorities
ASSUMPTION: The potential challenges of this role can be overcome by candidates with strong leadership, communication, and organizational skills, as well as a data-driven and adaptable mindset.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Digital Marketing Strategist position, but with additional leadership responsibilities and a broader scope of digital marketing channels
- In the telecommunications industry, digital marketing roles may require a strong understanding of B2B marketing strategies and a focus on driving demand generation and customer acquisition
- Career progression from this role may include advancing to a Vice President of Marketing or Chief Marketing Officer position within the company or industry
ASSUMPTION: This role offers a unique opportunity to lead digital marketing efforts for a well-established telecommunications company, with potential for career growth and development within the marketing organization.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness and customer acquisition for a new product launch
- Managing a team of digital specialists and external agencies to optimize digital marketing campaigns and improve ROI
- Overseeing a website redesign project to improve user experience and enhance lead capture
ASSUMPTION: These sample projects illustrate the strategic, leadership, and hands-on aspects of the Director of Digital Marketing role at MetTel.
❓ Key Questions to Ask During Interview
- Can you describe the current state of MetTel’s digital marketing efforts and the company’s goals for the next 12-24 months?
- How does the marketing team collaborate with other departments, such as sales and product management, to drive business results?
- What are the key priorities for this role in the first 30-60-90 days?
- How does MetTel support the professional development and growth of its marketing team members?
- What is the company’s approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of your digital marketing strategy, campaign management, and leadership accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
