📌 Core Information
🔹 Job Title: Director, Digital Marketing
🔹 Company: H.W. Kaufman Group
🔹 Location: Farmington Hills, Michigan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading all aspects of owned digital marketing programs for the HW Kaufman Group
- Driving continuous improvement in user engagement and performance metrics
- Managing internal teams and external vendors to execute marketing strategies
- Developing and implementing a content marketing strategy to highlight the expertise of the company's SMEs
- Optimizing the digital footprint internationally for all companies within the HW Kaufman Group
ASSUMPTION: This role requires a strategic and executional leader with a strong background in digital marketing and team management to drive success across multiple digital channels.
📋 Key Responsibilities
✅ Digital Marketing Program Performance: Drive continuous improvement in user engagement, spend, target penetration, and other relevant KPIs for all aspects of owned digital marketing programs.
✅ Content Marketing: Develop and execute a Content Marketing Strategy that demonstrates the breadth and depth of the company's team of Insurance Specialists.
✅ Owned Digital Properties: Serve as the strategic and executional leader for establishing and optimizing the digital footprint internationally for all companies within the HW Kaufman Group.
✅ Salesforce CRM: Serve as the Marketing Team lead for the Salesforce Marketing Cloud and the integration of these tools into Salesforce CRM.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication to successfully lead multiple marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or Business
Experience: 8-10 years in Corporate Marketing, with 5+ years in digital marketing, 5+ years of personnel management, 4+ years with Marketing Automation tools, 3+ years in content marketing, and 2+ years with CRM
Required Skills:
- Proven track record in digital marketing, including websites, social media, and email marketing
- Experience with metrics-based marketing and demonstrated ability to meet or exceed goals
- Strong communication skills, both written and presentation
- Ability to manage internal teams and external vendors
- Familiarity with international marketing and compliance regulations
Preferred Skills:
- Experience with Salesforce Marketing Cloud
- Background in financial services or insurance industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in digital marketing, team management, and content marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Digital Marketing with 10+ years of experience in the financial services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Insurance
Company Size: 1,001-5,000 employees
Founded: 1969
Company Description:
- Global, forward-thinking specialty insurance organization
- Includes 15 companies with over 2,000 professionals at 60 offices across the U.S., Canada, and the UK
- Committed to providing unsurpassed service to insurance brokers, agents, and carriers
Company Specialties:
- Distribution
- Brokerage
- Underwriting
- Reinsurance
- Placement
- Claims
- Loss Control
Company Website: hwkaufman.com
ASSUMPTION: The H.W. Kaufman Group is a well-established organization with a strong presence in the global insurance industry, offering opportunities for growth and development within a large, diverse company.
📊 Role Analysis
Career Level: Director-level position, reporting directly to the VP of Marketing
Reporting Structure: Oversees internal marketing teams and external vendors
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential to expand the role's scope as the company continues to grow internationally
- Opportunities to work with and learn from experienced professionals across various business units
- Possibility to advance to a VP or C-level role within the organization
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's digital marketing efforts and provides ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment
Office Location(s): Farmington Hills, Michigan
Geographic Context:
- Farmington Hills is a suburb of Detroit, offering a mix of urban and suburban living
- Close proximity to numerous restaurants, shops, and entertainment options
- Easy access to major highways and public transportation
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The office environment is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and other marketing team members
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Team management and leadership skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of your content marketing strategy and digital marketing program performance improvements
ATS Keywords: Digital Marketing, Content Marketing, Email Marketing, Social Media, CRM, Marketing Automation, Team Management, Performance Metrics, Web Development, Compliance, Engagement Strategies, Strategy Development, Presentation Skills, Communication Skills, Vendor Management, International Marketing
ASSUMPTION: The application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's long-term success.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce CRM
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The company is willing to provide training and support to help the right candidate succeed in the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Service
- Innovation
- Collaboration
Work Style:
- Results-driven and proactive
- Strong communicator and team player
- Adaptable and open to feedback
- Strategic thinker with a focus on continuous improvement
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a common goal?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: The H.W. Kaufman Group values a strong work ethic, collaboration, and a commitment to continuous improvement. Candidates who embody these values are most likely to succeed in the organization.
⚠️ Potential Challenges
- Managing multiple marketing initiatives simultaneously, requiring strong project management skills
- Working with diverse teams and stakeholders, necessitating excellent communication and collaboration skills
- Adapting to a dynamic and growing organization, requiring flexibility and a willingness to learn
- Meeting or exceeding performance metrics in a competitive industry, demanding a results-driven approach
ASSUMPTION: These challenges can be overcome by a proactive, strategic, and collaborative approach, leveraging the support and resources available within the organization.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong focus on content marketing and international compliance
- In the financial services industry, digital marketing roles often require a deep understanding of regulatory compliance and risk management
- Career progression in this role could lead to a VP or C-level position within the organization, offering significant growth potential
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies, requiring a candidate with a strong background in digital marketing and a willingness to adapt to the specific needs of the financial services industry.
📝 Sample Projects
- Developing and executing a content marketing strategy to highlight the expertise of the company's SMEs
- Optimizing the digital footprint internationally for all companies within the HW Kaufman Group
- Improving user engagement and performance metrics for owned digital marketing programs
ASSUMPTION: These projects are designed to showcase the candidate's strategic thinking, creativity, and ability to drive results in a dynamic and growing organization.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a time when the company successfully adapted to a significant change in the market or industry?
- How does the company measure the success of its digital marketing programs, and how can I contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to assess the company's culture, values, and commitment to employee growth and success, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare examples of your content marketing strategy and digital marketing program performance improvements
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
