Director- Digital Marketing

📌 Core Information

🔹 Job Title: Director - Digital Marketing

🔹 Company: MMC Corporate

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Information Technology & Services

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Setting and executing digital marketing strategy for IMEA region
• Leading and coaching a team of Digital Marketing managers
• Serving as a strategic advisor to IMEA marketers
• Driving lead generation, nurturing, and conversion strategies
• Establishing operational frameworks and workflows for campaigns

ASSUMPTION: This role requires a strategic mindset with a balance of global and local perspectives, as well as strong leadership and communication skills to manage a team and collaborate with various stakeholders.

📋 Key Responsibilities

✅ Develop and implement IMEA digital marketing strategy, aligning with global objectives

✅ Lead and coach a team of Digital Marketing managers to drive effective campaigns

✅ Serve as a strategic advisor to IMEA marketers, optimizing digital tactics in broader marketing plans

✅ Partner with IMEA marketing leadership and business stakeholders to drive lead generation and conversion strategies

✅ Establish and refine operational frameworks, workflows, and governance models for campaigns

✅ Design and execute multi-channel digital acquisition strategies to accelerate pipeline growth

✅ Monitor campaign performance through analytics, providing actionable insights and recommendations

✅ Allocate resources effectively across campaigns to maximize impact

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: Proven in-depth digital marketing expertise with 10+ years of experience, particularly in demand generation and campaign management within the financial services or professional services sector

Required Skills:

• Strategic and executional ability with strong communication skills
• Superior analytics skills to track and measure campaign performance
• Ability to navigate complex, matrixed environments
• Experience managing a team of digital marketing specialists

Preferred Skills:

• Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies

ASSUMPTION: Candidates with a proven track record in driving integrated digital marketing campaigns and experience as a strategic advisor to marketing teams will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a Director-level role in Mumbai)

Benefits:

• Competitive benefits package
• Professional development opportunities
• Interesting work and supportive leaders
• Vibrant and inclusive culture

Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Mumbai, considering the experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, with a focus on data center design, CCTV & surveillance, software development, and IT consultancy

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1995, with over two decades of experience in providing IT solutions and support

Company Description:

• MMC Corporate aims to provide assistance and services for growing businesses' technical needs
• Offers a range of services, including IT consultancy, software development, system integration, and BPO services
• Committed to quality, integrity, and customer satisfaction

Company Specialties:

• Data Center Design & Consultancy
• CCTV & Surveillance
• Software Development
• I.T Consultancy
• Application Development & Maintenance
• System Integration
• BPO Services
• Surveillance & Security
• Fire Alarm System
• Hardware Sales & Maintenance

Company Website: http://www.mmc.biz.pk

ASSUMPTION: MMC Corporate's diverse service offerings and commitment to quality make it an attractive employer for candidates seeking a challenging and rewarding role in the IT industry.

📊 Role Analysis

Career Level: Director-level, with opportunities for strategic impact and team leadership

Reporting Structure: This role reports directly to the IMEA Marketing Leadership and oversees a team of Digital Marketing managers

Work Arrangement: Hybrid, with a requirement to work at least three days a week in the office

Growth Opportunities:

• Potential to expand the digital marketing team and take on additional responsibilities
• Opportunities to work on global projects and collaborate with international teams
• Possibility to advance to a more senior role within the organization

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an ideal platform for a digital marketing professional looking to take the next step in their career.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to work at least three days a week in the office located in Mumbai, Maharashtra, India

Office Location(s): A-13, AL-Hilal Society K.D.A Scheme no. 7 near Civic Center, Karachi, Sindh 75500, PK; Business Center, Al Noor - Fahidi Heights - Dubai, Dubai, AE

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• Known for its diverse culture, vibrant nightlife, and numerous tourist attractions
• Offers a mix of traditional and modern amenities, with a wide range of housing options

Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement provides a good balance between work-life integration and in-person collaboration, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation skills
• Analytical and problem-solving abilities

Application Tips:

• Highlight relevant experience in demand generation and campaign management
• Tailor your resume and cover letter to emphasize skills and accomplishments relevant to this role
• Prepare examples of integrated digital marketing campaigns you've led and their outcomes

ATS Keywords: Digital Marketing, Demand Generation, Campaign Management, Strategic Advisor, Analytics, Team Management, Multi-Channel Strategies, Lead Generation, Operational Frameworks, Data-Driven Insights, Communication Skills, Performance Monitoring, Resource Allocation, Integrated Campaigns, Agile Program Management, Digital Delivery Strategies

ASSUMPTION: MMC Corporate's application process is designed to assess candidates' technical skills, leadership potential, and cultural fit, ensuring a strong match for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Standards
• Integrity
• Quality
• Efficiency
• Effectiveness
• Support

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using analytics to inform decision-making?
• Can you adapt to change and respond effectively to new challenges?
• Are you committed to delivering high-quality results and exceeding customer expectations?

ASSUMPTION: MMC Corporate values a strong cultural fit and seeks candidates who align with their core values and work style preferences.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance
• Balancing global CoE models with local team and business requirements
• Keeping up with the latest digital marketing trends and technologies
• Navigating a complex, matrixed environment with multiple stakeholders

ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a strategic mindset, making them opportunities for growth and development.

📈 Similar Roles Comparison

• This role focuses more on regional strategy and execution, whereas similar roles may have a broader global scope
• MMC Corporate's industry focus on IT services and consultancy may require specific domain knowledge
• Career progression in this role may involve moving into a more senior leadership position within the organization

ASSUMPTION: While this role shares similarities with other digital marketing leadership positions, its unique focus on the IMEA region and MMC Corporate's specific industry context set it apart.

📝 Sample Projects

• Developing and executing a regional digital marketing strategy to drive lead generation and conversion
• Managing a team of Digital Marketing managers to deliver integrated campaigns across multiple channels
• Optimizing digital tactics in broader marketing plans to improve overall campaign performance

ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of this role, providing a glimpse into the day-to-day tasks and deliverables.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of integrated digital marketing campaigns you've led and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.