Director, Digital Marketing

📌 Core Information

🔹 Job Title: Director, Digital Marketing

🔹 Company: DigitalOcean

🔹 Location: United Kingdom

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Owning the vision and strategy for the Cloudways website to drive customer acquisition and revenue growth
• Managing a team responsible for conversion rate optimization, online pre-sales engagement, email marketing, and customer lifecycle marketing
• Collaborating cross-functionally with Marketing, Product, and Engineering teams to ensure a seamless customer user experience
• Utilizing data-driven insights and experimentation to improve user engagement and conversion funnel success
• Identifying opportunities for automation and AI to streamline processes and resolve points of friction within the user journey

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing, SaaS, and cloud technology to drive growth and optimize web marketing operations.

📋 Key Responsibilities

✅ Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition and revenue growth aligned to PLG principles

✅ Develop and execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy

✅ Champion experimentation, utilizing analytics, A/B testing, and marketing automation tools to drive user engagement and increase conversion funnel success

✅ Uncover opportunities for automation and AI to help streamline existing processes and resolve points of friction within the user journey

✅ Oversee the design and optimization of email marketing and digital customer engagement programs to nurture prospects, improve conversion and server launch rates

✅ Research and identify opportunities by evaluating the needs of the business and monitoring trends in the competitive context to find the platforms, tools, and technologies that can modernize our Martech stack

✅ Directly own reporting, ensuring high-quality analysis and effective communication of results to leadership in a clear and transparent way

ASSUMPTION: This role involves a high degree of ownership, strategic thinking, and cross-functional collaboration to achieve business goals and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of global marketing experience managing a digital function, ideally in the SaaS, cloud technology, or web hosting sectors

Required Skills:

• In-depth understanding of PLG in the context of scaling a fast-moving online business
• Extensive experience with vetting, onboarding, and managing web CMS, Martech, and CRM solutions
• Solid budget management and commercial acumen
• High EQ leadership with a player-coach mentality
• Strong problem-solving skills with a focus on commercial outputs and revenue optimization
• Data-driven approach to decision-making with a passion for extracting insights from complex data sets

Preferred Skills:

• Familiarity with WordPress, Mixpanel, Hotjar, and GA4
• Experience working with OKR frameworks for goal setting and performance monitoring

ASSUMPTION: This role requires a unique blend of strategic thinking, leadership, and technical expertise in digital marketing, SaaS, and cloud technology to succeed.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per year (Based on market data, relevant years of experience, and skills. May qualify for a bonus based on company and individual performance.)

Benefits:

• Competitive array of benefits
• Employee Assistance Program
• Local Employee Meetups
• Flexible Time Off Policy
• Reimbursement for relevant conferences, training, and education
• Access to LinkedIn Learning's 10,000+ courses

Working Hours: Full-time, typically 40 hours per week, with occasional international travel required

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills. The benefits package is designed to support employees' well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: DigitalOcean is a cloud computing company that simplifies cloud infrastructure and provides fully managed offerings to help developers build, deploy, and scale digital products and services.

Company Size: DigitalOcean has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: DigitalOcean was founded in 2012 and has since grown to become a leading cloud computing provider, focusing on simplicity, security, community, and customer support.

Company Description:

• DigitalOcean simplifies cloud computing to help businesses focus on creating software that changes the world
• Offers mission-critical infrastructure and fully managed offerings to support developers at startups and growing digital businesses
• Combines the power of simplicity, security, community, and customer support to enable customers to spend less time managing their infrastructure and more time building innovative applications

Company Specialties:

• Cloud Computing
• Cloud Servers
• Virtual Hosting
• Cloud Hosting
• Cloud Infrastructure
• Simple Hosting
• Virtual Servers

Company Website: DigitalOcean

ASSUMPTION: DigitalOcean's focus on simplicity and customer support creates an environment that values innovation and collaboration, making it an attractive place for developers and marketing professionals to grow their careers.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of ownership, strategic thinking, and leadership to drive growth and optimize web marketing operations.

Reporting Structure: The Director, Digital Marketing will report directly to the VP of Marketing and collaborate cross-functionally with Marketing, Product, and Engineering teams.

Work Arrangement: This is a fully remote role based in the United Kingdom, with occasional international travel required.

Growth Opportunities:

• Potential to grow and develop the digital marketing function within the Cloudways business unit
• Opportunities to collaborate with cross-functional teams and influence the overall marketing strategy
• Possibility to expand the team and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the business and develop their career within the digital marketing field.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United Kingdom

Geographic Context:

• The United Kingdom offers a diverse and vibrant business environment, with a strong focus on technology and innovation
• The remote work arrangement allows for flexibility and work-life balance
• The United Kingdom has a well-established tech industry, providing ample opportunities for networking and professional growth

Work Schedule: Full-time, typically 40 hours per week, with occasional international travel required

ASSUMPTION: The fully remote work arrangement and location in the United Kingdom provide a flexible and dynamic work environment, enabling employees to balance their personal and professional lives while working for a leading cloud computing company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interviews with cross-functional stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Technical expertise in digital marketing, SaaS, and cloud technology
• Data-driven decision-making and analytical skills

Application Tips:

• Highlight your experience in digital marketing, SaaS, and cloud technology, and provide specific examples of how you've driven growth and optimized web marketing operations
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills

ATS Keywords: Digital Marketing, SaaS, Cloud Technology, Web Hosting, Martech, Customer Lifecycle Marketing, Email Marketing, Conversion Rate Optimization, Data-Driven Insights, A/B Testing, Marketing Automation, Budget Management, Team Leadership, Cross-Functional Collaboration, Problem-Solving, Growth Opportunities

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and technical skills in digital marketing, SaaS, and cloud technology to ensure a strong fit for the position and the company's culture.

🛠️ Tools & Technologies

• WordPress
• Mixpanel
• Hotjar
• GA4
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Analytics and A/B testing tools (e.g., Google Analytics, Optimizely, or similar)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing, ensuring that qualified candidates will have the necessary skills and experience to succeed in the position.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Security
• Community
• Customer Support

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and customer-focused
• Results-oriented and actionable

Self-Assessment Questions:

• How have you leveraged PLG principles to drive growth in a previous role?
• Can you describe a time when you identified and capitalized on a growth opportunity through data-driven insights?
• How do you approach mentoring and coaching team members to help them grow professionally?

ASSUMPTION: DigitalOcean's company values and work style emphasize simplicity, collaboration, and customer support, creating an environment that values innovation, data-driven decision-making, and strong leadership skills.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Balancing the need for data-driven decision-making with the need for swift execution and growth
• Navigating the competitive landscape of the cloud computing industry and identifying opportunities for differentiation
• Adapting to the unique requirements and constraints of the Cloudways business unit within DigitalOcean

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role and drive growth for the Cloudways business unit.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and optimizing web marketing operations for the Cloudways business unit within DigitalOcean
• Compared to other digital marketing roles, this position requires a higher degree of ownership, strategic thinking, and cross-functional collaboration
• Career progression in this role may lead to increased responsibility within the digital marketing function or other areas of the business, depending on the candidate's skills and interests

ASSUMPTION: This role offers a unique opportunity to drive growth and optimize web marketing operations for a specific business unit within a leading cloud computing company, providing a challenging and rewarding career path for the right candidate.

📝 Sample Projects

• Developing and executing a data-driven digital marketing strategy to drive user acquisition and revenue growth for the Cloudways website
• Optimizing the customer lifecycle marketing funnel to improve conversion rates and server launch rates
• Identifying and implementing automation and AI solutions to streamline existing processes and resolve points of friction within the user journey

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and innovative approach required to succeed in this role and drive growth for the Cloudways business unit.

❓ Key Questions to Ask During Interview

• How does the Cloudways business unit fit into DigitalOcean's overall strategy, and how can this role contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DigitalOcean support the professional development and growth of its employees?
• What are the key challenges facing the Cloudways business unit, and how can this role address them?
• How does DigitalOcean foster a culture of innovation and collaboration, and how can this role contribute to that culture?

ASSUMPTION: These questions are designed to help the candidate understand the role's context, priorities, and growth opportunities, as well as DigitalOcean's culture and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.