🔹 Job Title: Director, Digital Marketing and Loyalty Strategy and Execution
🔹 Company: C&S Wholesale Grocers
🔹 Location: Keene, NH (with travel up to 25% of time)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with travel)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset with strong leadership and team management skills. The ideal candidate will have a strong working knowledge of customer data, loyalty programs, retail media networks, and digital marketing.
✅ Develop and oversee the execution of digital marketing services for owned, franchised, and independent retailers, driving digital engagement through paid, owned, and earned media strategies
✅ Define and implement loyalty and personalization strategies tailored to different retailer formats and strategies, manage and enhance loyalty analytics, and oversee loyalty roadmap development
✅ Lead the strategy, implementation, and growth of the Retail Media Network (RMN), ensuring alignment with supplier and retailer goals, and establish/maintain partnerships with RMN platform providers and advertising technology partners
✅ Manage relationships with retailers, external technology partners, vendors, and consultants, staying ahead of industry trends and recommending innovations that align with business objectives
✅ Work cross-functionally with independent merchandising teams to develop and execute shopper marketing programs that drive profitable sales for retailers and access incremental CPG support and funding
✅ Develop and execute data monetization strategies through partnerships with suppliers, advertisers, and external stakeholders, leveraging first-party and third-party data to drive personalization, targeting, and revenue generation while ensuring compliance with data governance and privacy regulations
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management. The ideal candidate will be comfortable working with complex data insights and communicating them in a clear and actionable manner.
Education: Bachelor's Degree - Business, Bachelor's Degree - Marketing, Master's Degree - Marketing
Experience: 8+ years of experience in digital marketing, loyalty programs, retail media, or a related field, with 3+ years in prior leadership roles
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in digital marketing, loyalty programs, or retail media are likely to be successful. Experience in the grocery retail industry is a plus but not required.
Salary Range: $120,500 - $159,670 (based on provided range)
Benefits:
Working Hours: Full-time, 40 hours per week, with up to 25% travel required
ASSUMPTION: The provided salary range is based on the job listing. However, actual compensation may vary based on factors such as experience, performance, and market conditions.
Industry: Wholesale, specifically wholesale grocery distribution
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1918, with a rich history and established reputation in the industry
Company Description:
Company Specialties:
Company Website: http://www.cswg.com
ASSUMPTION: C&S Wholesale Grocers is a well-established company with a strong presence in the wholesale grocery distribution industry. This role offers the opportunity to work for a large, stable organization with a focus on growth and innovation.
Career Level: Senior-level, strategic role with significant impact on the company's digital marketing and loyalty efforts
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and Retail Media
Work Arrangement: On-site with up to 25% travel required
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's digital marketing and loyalty strategies.
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Keene, NH (with travel to other locations as needed)
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with up to 25% travel required
ASSUMPTION: The Keene, NH office provides a collaborative and innovative work environment, with access to both urban and outdoor recreational opportunities. The travel requirement allows for the opportunity to work with and learn from professionals in other locations.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Loyalty Programs, Retail Media Networks, Data Analysis, Strategic Planning, Team Management, Stakeholder Communication, Industry Trends, CPG, Shopper Marketing, Data Monetization
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on the candidate's strategic thinking, data analysis, leadership, and communication skills. Tailoring your application materials to highlight these skills will increase your chances of success.
ASSUMPTION: Familiarity with the listed tools and technologies is not required but may be beneficial for success in this role. The ideal candidate will be comfortable learning and adapting to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: C&S Wholesale Grocers values candidates who are customer-focused, innovative, collaborative, accountable, and respectful. The ideal candidate will be strategic, data-driven, collaborative, adaptable, and results-focused, with a strong track record in digital marketing and loyalty programs.
ASSUMPTION: The ideal candidate will be comfortable managing multiple stakeholders, balancing strategic planning with day-to-day execution, and staying up-to-date with industry trends and emerging technologies. They will also be adept at navigating data governance and privacy regulations.
ASSUMPTION: This role is unique in its focus on digital marketing, loyalty programs, and retail media networks within the grocery retail industry. It offers a clear path for career advancement within the company.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on customer engagement, personalization, and monetization.
ASSUMPTION: Asking these questions will help you better understand the company's strategic vision, the role's priorities and expectations, and the opportunities for professional growth and work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.