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Director, Digital Marketing and Loyalty Strategy and Execution

C&S Wholesale Grocers
Full-time
On-site
Keene, New Hampshire, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Digital Marketing and Loyalty Strategy and Execution

πŸ”Ή Company: C&S Wholesale Grocers

πŸ”Ή Location: Keene, NH (with travel up to 25% of time)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 23, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (with travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing digital marketing strategies for owned, franchised, and independent retailers
  • Managing loyalty and personalization strategies, enhancing loyalty analytics, and overseeing loyalty roadmap development
  • Leading the strategy, implementation, and growth of the Retail Media Network (RMN)
  • Managing relationships with retailers, technology partners, vendors, and consultants
  • Working cross-functionally with merchandising teams to develop shopper marketing programs
  • Developing data monetization strategies through partnerships with suppliers, advertisers, and external stakeholders

ASSUMPTION: This role requires a strategic mindset with strong leadership and team management skills. The ideal candidate will have a strong working knowledge of customer data, loyalty programs, retail media networks, and digital marketing.

πŸ“‹ Key Responsibilities

βœ… Develop and oversee the execution of digital marketing services for owned, franchised, and independent retailers, driving digital engagement through paid, owned, and earned media strategies

βœ… Define and implement loyalty and personalization strategies tailored to different retailer formats and strategies, manage and enhance loyalty analytics, and oversee loyalty roadmap development

βœ… Lead the strategy, implementation, and growth of the Retail Media Network (RMN), ensuring alignment with supplier and retailer goals, and establish/maintain partnerships with RMN platform providers and advertising technology partners

βœ… Manage relationships with retailers, external technology partners, vendors, and consultants, staying ahead of industry trends and recommending innovations that align with business objectives

βœ… Work cross-functionally with independent merchandising teams to develop and execute shopper marketing programs that drive profitable sales for retailers and access incremental CPG support and funding

βœ… Develop and execute data monetization strategies through partnerships with suppliers, advertisers, and external stakeholders, leveraging first-party and third-party data to drive personalization, targeting, and revenue generation while ensuring compliance with data governance and privacy regulations

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management. The ideal candidate will be comfortable working with complex data insights and communicating them in a clear and actionable manner.

🎯 Required Qualifications

Education: Bachelor's Degree - Business, Bachelor's Degree - Marketing, Master's Degree - Marketing

Experience: 8+ years of experience in digital marketing, loyalty programs, retail media, or a related field, with 3+ years in prior leadership roles

Required Skills:

  • Expertise in digital marketing and related vendors, platforms, and analytical concepts
  • Strong working knowledge of customer data and loyalty programs, and retail media networks
  • Strong leadership and team management skills
  • Ability to communicate complex data insights in a clear and actionable manner
  • Strategic mindset with problem-solving capabilities

Preferred Skills:

  • Experience in the grocery retail industry
  • Fluency in Spanish

ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in digital marketing, loyalty programs, or retail media are likely to be successful. Experience in the grocery retail industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: $120,500 - $159,670 (based on provided range)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts
  • Tuition reimbursement

Working Hours: Full-time, 40 hours per week, with up to 25% travel required

ASSUMPTION: The provided salary range is based on the job listing. However, actual compensation may vary based on factors such as experience, performance, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wholesale, specifically wholesale grocery distribution

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 1918, with a rich history and established reputation in the industry

Company Description:

  • C&S Wholesale Grocers is an industry leader in supply chain solutions and wholesale grocery supply in the United States
  • Services customers of all sizes, including independent supermarkets, chain stores, military bases, and institutions
  • Operates and supports corporate grocery stores and services independent franchisees under a chain-style model
  • Committed to supporting causes that positively impact communities

Company Specialties:

  • Wholesale grocery distribution
  • Procurement
  • Merchandising
  • Transportation & logistics

Company Website: http://www.cswg.com

ASSUMPTION: C&S Wholesale Grocers is a well-established company with a strong presence in the wholesale grocery distribution industry. This role offers the opportunity to work for a large, stable organization with a focus on growth and innovation.

πŸ“Š Role Analysis

Career Level: Senior-level, strategic role with significant impact on the company's digital marketing and loyalty efforts

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and Retail Media

Work Arrangement: On-site with up to 25% travel required

Growth Opportunities:

  • Potential to expand the role's scope and impact as the company's digital marketing and loyalty efforts grow
  • Opportunities to work with and learn from experienced professionals in various departments
  • Possibility to advance to a more senior role within the marketing or retail media teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's digital marketing and loyalty strategies.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and innovation

Office Location(s): Keene, NH (with travel to other locations as needed)

Geographic Context:

  • Keene, NH is a small city in southern New Hampshire, offering a mix of urban and rural living
  • Close proximity to Boston, MA, providing access to cultural attractions, sports events, and international airports
  • Access to outdoor recreation opportunities, including hiking, skiing, and water activities

Work Schedule: Full-time, 40 hours per week, with up to 25% travel required

ASSUMPTION: The Keene, NH office provides a collaborative and innovative work environment, with access to both urban and outdoor recreational opportunities. The travel requirement allows for the opportunity to work with and learn from professionals in other locations.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing and retail media teams
  • Final interview with the Senior Vice President of Marketing and Retail Media
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Data analysis and interpretation abilities
  • Leadership and team management skills
  • Communication and presentation skills
  • Industry knowledge and market trends awareness

Application Tips:

  • Highlight relevant experience in digital marketing, loyalty programs, or retail media
  • Demonstrate a strong understanding of data analysis and interpretation
  • Showcase leadership and team management skills through past experiences
  • Tailor your resume and cover letter to emphasize your strategic thinking and problem-solving skills

ATS Keywords: Digital Marketing, Loyalty Programs, Retail Media Networks, Data Analysis, Strategic Planning, Team Management, Stakeholder Communication, Industry Trends, CPG, Shopper Marketing, Data Monetization

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on the candidate's strategic thinking, data analysis, leadership, and communication skills. Tailoring your application materials to highlight these skills will increase your chances of success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Analytics
  • Social media platforms (Facebook, Instagram, Twitter, etc.)
  • CRM software (e.g., Salesforce, HubSpot)
  • Loyalty program platforms (e.g., Kobie, Aimia, LoyaltyOne)
  • Retail media network platforms (e.g., Quotient, AdTheorent, Criteo)

ASSUMPTION: Familiarity with the listed tools and technologies is not required but may be beneficial for success in this role. The ideal candidate will be comfortable learning and adapting to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Strategic and data-driven
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment and enjoy working with diverse teams?
  • Are you comfortable analyzing complex data and translating insights into actionable strategies?
  • Do you have a proven track record of driving results through digital marketing and loyalty programs?
  • Are you passionate about staying up-to-date with industry trends and emerging technologies?

ASSUMPTION: C&S Wholesale Grocers values candidates who are customer-focused, innovative, collaborative, accountable, and respectful. The ideal candidate will be strategic, data-driven, collaborative, adaptable, and results-focused, with a strong track record in digital marketing and loyalty programs.

⚠️ Potential Challenges

  • Managing multiple stakeholders, including retailers, technology partners, vendors, and consultants
  • Balancing strategic planning with day-to-day execution and management
  • Keeping up with industry trends and emerging technologies in digital marketing, loyalty programs, and retail media
  • Ensuring compliance with data governance and privacy regulations while maximizing data utilization

ASSUMPTION: The ideal candidate will be comfortable managing multiple stakeholders, balancing strategic planning with day-to-day execution, and staying up-to-date with industry trends and emerging technologies. They will also be adept at navigating data governance and privacy regulations.

πŸ“ˆ Similar Roles Comparison

  • Unlike related roles, this position focuses on driving customer engagement, personalization, and monetization through digital marketing, loyalty programs, and retail media networks
  • Industry-specific context: The grocery retail industry is highly competitive and dynamic, with a strong focus on customer loyalty and personalization
  • Career path comparison: This role offers the opportunity to advance to more senior marketing or retail media positions within the company

ASSUMPTION: This role is unique in its focus on digital marketing, loyalty programs, and retail media networks within the grocery retail industry. It offers a clear path for career advancement within the company.

πŸ“ Sample Projects

  • Developing and executing a digital marketing campaign to drive customer engagement and sales for a specific retailer
  • Analyzing customer data to identify trends and opportunities for personalized marketing strategies
  • Managing the implementation of a new loyalty program feature or integration, ensuring seamless customer experiences

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on customer engagement, personalization, and monetization.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for digital marketing and loyalty programs, and how this role fits into that strategy?
  • How does this role collaborate with other departments, such as merchandising and IT, to drive success?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking these questions will help you better understand the company's strategic vision, the role's priorities and expectations, and the opportunities for professional growth and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in digital marketing, loyalty programs, or retail media, as well as your strategic thinking, data analysis, and leadership skills
  • Prepare examples of your past successes in driving customer engagement, personalization, and monetization through digital marketing and loyalty programs
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.