📌 Core Information
🔹 Job Title: Director, Digital Marketing & eCommerce
🔹 Company: Philz Coffee
🔹 Location: California - within a Philz Market in the SF Bay Area, Southern California
🔹 Job Type: Full-Time
🔹 Category: Retail, Digital Marketing, eCommerce
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing, performance media, and ecommerce initiatives to drive traffic and sales to Philz retail stores and ecommerce platforms
- Collaborating cross-functionally with Marketing, Supply Chain, and Tech teams to deliver a consistent, high-impact customer experience across all channels
- Overseeing the growth of the ecommerce business through strategic audience segmentation, paid media, and digital experience optimization
- Managing a high-performing team, external agencies, and vendor relationships
- Optimizing media and digital budgets to ensure strategic impact
ASSUMPTION: This role requires a strategic leader with a proven track record in driving in-store traffic and ecommerce growth, as well as strong collaboration and communication skills.
📋 Key Responsibilities
✅ Developing and executing geo-targeted digital campaigns to drive in-store visits, particularly in key markets like California and Chicago, aimed at increasing traffic and sales
✅ Partnering with Retail Marketing and Retail Operations on seasonal product launches, local promotions, and new store openings to create and launch integrated digital campaigns
✅ Strategizing and overseeing the use of tools such as paid local search, location-based ads, Google Business Profiles (GMB), and app integrations to enhance local discoverability and conversion
✅ Optimizing local listings and supporting review generation and response strategies to strengthen visibility across map-based search platforms
✅ Analyzing, reporting, and taking action on in-store visit attribution and the performance of geo-targeted campaigns, driving continuous improvement across campaigns
✅ Overseeing the DTC ecommerce experience on PhilzCoffee.com, including performance, user experience (UX), merchandising, and overall sales strategy
✅ Driving growth across all ecommerce revenue streams, including the coffee subscription, beans, merchandise, and businesses through targeted marketing, retention programs, and continuous optimization
✅ Collaborating with Product and Technology teams to identify and drive changes to enhance the ecommerce overall experience from discovery through checkout, driving continuous improvement in conversion rates
✅ Developing and ensuring successful execution of promotional and seasonal ecommerce calendars that are aligned with the broader brand strategy
✅ Leading paid media efforts (Search, Social, Programmatic, Affiliate, Display, and Video) with the goal of driving store traffic, ecommerce growth, and brand engagement while maintaining a positive ROAS
✅ Developing and executing email campaigns that support ecommerce growth and customer retention
✅ Designing and managing comprehensive audience segmentation strategies using first- and third-party data, ensuring integration across all digital platforms
✅ Collaborating with Brand and Creative teams to produce digital-first content tailored to specific objectives, audiences, and platforms
✅ Driving SEO/SEM strategies to improve organic discoverability and support conversion for both retail and ecommerce channels
✅ Building dashboards and reporting frameworks to measure media efficiency, ecommerce performance, foot traffic, and audience engagement, regularly presenting results and recommending optimizations to maximize efficiency and effectiveness
✅ Conducting A/B testing, performance analysis, and cross-channel optimization using real-time insights
✅ Leading and mentoring a high-performing team, managing external agencies, and overseeing media and digital budgets to ensure strategic impact
✅ Partnering with the Loyalty team to align lifecycle marketing strategies with acquisition, retention, and reactivation efforts
ASSUMPTION: This role requires a strong understanding of digital marketing channels, audience segmentation, and data analysis, as well as excellent leadership, collaboration, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years in digital marketing, performance media, and ecommerce, with at least 4+ years in a senior leadership role
Required Skills:
- Proven success driving in-store traffic through digital campaigns and local search strategies
- Proven ability to grow ecommerce businesses, especially in DTC and subscription models
- Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, DSPs), analytics tools (GA4, Looker), email platforms (Braze or similar), and ecommerce platforms (Shopify or equivalent)
- Demonstrated strong understanding of audience segmentation, targeting, and personalization strategies
- Strong budget and financial experience
- Excellent leadership, collaboration, and communication skills
Preferred Skills:
- Experience in the multi-unit retail, food & beverage, or lifestyle brand industries, ideally in California and Chicago markets
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in digital marketing, ecommerce, and leadership, with a proven track record in driving results and managing teams.
💰 Compensation & Benefits
Salary Range: $160,000 - $170,000 per year, plus bonus
Benefits:
- Medical, dental, and vision insurance
- Company-paid basic life insurance, optional family life insurance
- 401(k) with company match
- Flexible spending accounts
- Commuter benefits
- Mental health support
- Holiday pay
- Vacation & Sick Time
- Team Member discounts
- Freebie drinks and discounted beans
- Fun Philz swag
- Opportunities for growth and advancement
Working Hours: Full-time, on-site
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The benefits package is comprehensive and designed to support team members' overall well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specializing in coffee and ecommerce
Company Size: 1,001-5,000 employees, with a strong focus on company culture and employee engagement
Founded: 2003, with a mission to "Better People’s Days — One cup at a time!"
Company Description:
- Philz Coffee is a San Francisco-based coffee company that attracts people who are passionate about life, about others, about the communities they live and work in, and about coffee
- The company's core values include putting the customer experience first, being quality-driven and progress-focused, and being kind and keeping it real
- Philz Coffee strives to create a fun, creative, and vibrant workplace where employees can be themselves, dress the way they want, and have flexibility in their schedule to live their best life
Company Specialties:
- Coffee made one cup at a time
- Voted one of the best coffee shops in the US by Delish
- Voted one of the coolest coffee shops in the US by Zagat/Huffington Post
- Voted best coffee in San Francisco by SF Weekly
- Pour Over, Coffee Blends, Bettering Days, and Hospitality
Company Website: http://www.philzcoffee.com
ASSUMPTION: Philz Coffee is a well-established company with a strong focus on company culture, employee engagement, and customer experience. Candidates should be prepared to contribute to and thrive in a dynamic, fast-paced environment.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Marketing or a similar executive
Reporting Structure: This role will oversee a high-performing team, external agencies, and vendor relationships, requiring strong leadership, collaboration, and communication skills
Work Arrangement: On-site, full-time, with flexibility for remote work as needed
Growth Opportunities:
- Philz Coffee is a growing company with opportunities for advancement within the marketing department and across the organization
- This role offers the chance to make a significant impact on the company's digital marketing and ecommerce strategies, with the potential for career growth as the company expands
- The company's focus on employee development and growth ensures that team members have the opportunity to learn and advance in their careers
ASSUMPTION: Candidates should be prepared to take on a high-level, strategic role with significant growth potential, both for the company and their own career.
🌍 Location & Work Environment
Office Type: Philz Markets, with multiple locations across California and other states
Office Location(s): California - within a Philz Market in the SF Bay Area, Southern California
Geographic Context:
- The SF Bay Area and Southern California are both major markets for Philz Coffee, with a strong focus on driving in-store traffic and ecommerce growth in these regions
- The company's headquarters are in San Francisco, with additional offices and retail locations across the United States
Work Schedule: Full-time, on-site, with flexibility for remote work as needed
ASSUMPTION: Candidates should be prepared to work on-site at one of the company's Philz Market locations, with the potential for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final round interview with the Head of Marketing or a similar executive
- Background check and reference check
Key Assessment Areas:
- Digital marketing and ecommerce strategy and execution
- Leadership, collaboration, and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Philz Coffee's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Philz Coffee's mission, values, and company culture in your application materials
- Prepare for behavioral and skills-based interview questions, focusing on your ability to drive results and manage teams in a digital marketing and ecommerce context
- Be ready to discuss your experience with audience segmentation, targeting, and personalization strategies, as well as your familiarity with relevant tools and platforms
ATS Keywords: Digital Marketing, eCommerce, Performance Media, Audience Segmentation, Paid Media, SEO, Email Marketing, Analytics, Leadership, Collaboration, Communication, User Experience, Merchandising, Budget Management, Local Marketing, Data Analysis
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position through a thorough interview process.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook, Instagram)
- TikTok
- DSPs (Demand-Side Platforms)
- GA4 (Google Analytics 4)
- Looker
- Braze (or similar email platform)
- Shopify (or equivalent ecommerce platform)
ASSUMPTION: Candidates should be familiar with the listed tools and technologies, as well as other relevant platforms and tools in the digital marketing and ecommerce landscape.
👔 Cultural Fit Considerations
Company Values:
- Put the customer experience first
- Be quality-driven and progress-focused
- Be kind and keep it real
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Passionate about coffee and customer experience
Self-Assessment Questions:
- How do you align with Philz Coffee's core values, particularly in a customer-facing role?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with team members, external agencies, and vendors?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Philz Coffee's core values and work style, as well as their ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a high-performing team, external agencies, and vendor relationships in a fast-paced, dynamic environment
- Balancing the need for strategic, long-term planning with the requirement for tactical, day-to-day execution
- Adapting to changes in the digital marketing and ecommerce landscape, as well as shifts in consumer behavior and preferences
- Working collaboratively with cross-functional teams to deliver a consistent, high-impact customer experience across all channels
ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their skills, experience, and strong leadership to drive results and contribute to Philz Coffee's ongoing success.
📈 Similar Roles Comparison
- This role is unique in its focus on driving in-store traffic and ecommerce growth through digital marketing and ecommerce strategies, with a strong emphasis on audience segmentation, targeting, and personalization
- Compared to other digital marketing and ecommerce roles, this position requires a strong understanding of local marketing strategies and tools, as well as the ability to optimize local listings and support review generation and response strategies
- Career paths for this role may include advancement within the marketing department or transition to other senior leadership roles within the organization, as the company continues to grow and expand
ASSUMPTION: Candidates should be prepared to take on a unique, strategic role with significant growth potential, both for the company and their own career.
📝 Sample Projects
- Developing and executing a geo-targeted digital campaign to drive in-store visits and increase sales for a new store opening
- Optimizing local listings and supporting review generation and response strategies to improve visibility and conversion for a specific market or region
- Collaborating with the Product and Technology teams to enhance the ecommerce overall experience from discovery through checkout, driving continuous improvement in conversion rates
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to drive results in a digital marketing and ecommerce context.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing and ecommerce team currently, and how can this role help address them?
- How does this role fit into the company's overall digital marketing and ecommerce strategy, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for someone to succeed in this role, and how do they align with my background and experiences?
- How does Philz Coffee support the growth and development of its team members, particularly in senior leadership roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the digital marketing and ecommerce landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Philz Coffee's mission, values, and company culture
- Prepare for behavioral and skills-based interview questions, focusing on your ability to drive results and manage teams in a digital marketing and ecommerce context
- Be ready to discuss your experience with audience segmentation, targeting, and personalization strategies, as well as your familiarity with relevant tools and platforms
- Follow up with the hiring manager one week after your final round interview to express your continued interest in the role and ask about next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
