📌 Core Information
🔹 Job Title: Director, Digital Marketing Enterprise Architect
🔹 Company: Manulife
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing & IT
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic design and optimization of digital marketing solutions across the enterprise
- Ensuring robust architectures that drive business value and support digital transformation initiatives
- Collaborating with cross-functional teams to align business needs with technical solutions
- Leveraging expertise in Adobe Experience Cloud, AWS Connect, and Salesforce to meet organizational objectives
- Continuously improving digital marketing architectures to enhance performance and compliance
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to drive digital marketing initiatives across the enterprise.
📋 Key Responsibilities
✅ Develop and implement a comprehensive architecture strategy leveraging Adobe Experience Cloud, AWS Connect, and Salesforce to meet organizational objectives
✅ Interpret and apply enterprise architecture standards, frameworks, and policies to guide business improvement, IT system design, and technology maintenance
✅ Ensure architectural alignment for all digital marketing initiatives and related enterprise projects
✅ Design scalable, secure, and high-availability solutions that meet business requirements and industry best practices
✅ Ensure seamless integration across Adobe, AWS, Salesforce, and other enterprise platforms to support business operations and digital marketing initiatives
✅ Utilize data analytics to evaluate digital marketing effectiveness and make data-driven recommendations for improvement
✅ Implement marketing automation and personalization using Adobe Experience Cloud products
✅ Maintain comprehensive documentation of system architectures, integrations, and processes
✅ Ensure adherence to industry regulations, data privacy laws, and organizational policies
✅ Develop and enforce consistent processes for architecture governance, including solution scorecards and quality reviews
✅ Partner with segment IT, digital marketing, global operations, global data, and advanced analytics teams to translate business needs into technical solutions
✅ Provide guidance and leadership in Application Portfolio Management (APM) to align software applications with business goals
ASSUMPTION: This role requires a strong understanding of enterprise architecture, digital marketing, and relevant technologies to ensure effective solution design and integration.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Information Technology, or a related field
Experience: 10+ years of experience in designing and implementing complex IT, global operations, and digital marketing solutions
Required Skills:
- Expert level of technical knowledge and understanding of IT architecture, application systems design, and integration with large-scale deployments
- Proven experience in operations and digital marketing, with a strong focus on AWS Connect, Salesforce, and the Adobe Experience product suite
- Strong understanding of cloud computing, operations contact center systems, and digital marketing technologies
- Excellent problem-solving skills and the ability to work effectively in a fast-paced environment
- Strong communication and collaboration skills, with the ability to work with diverse teams
Preferred Skills:
- Expertise in large or complex system integration projects
- Expertise in crafting architecture plans to support business outcomes
- Commercial awareness to understand market context and pressures, business requirements, competitive positioning, and market context
- Deep understanding of existing and emerging technologies and frameworks (e.g., TOGAF), integration architecture leading practices, database systems, and how they can be leveraged to bring value to the organization
- Strong knowledge of API design, integration patterns, and cloud-based architectures
- Excellent communication and presentation skills with the ability to convey complex technical concepts to both technical and non-technical audiences
- Relevant certifications in AWS, Salesforce, or Adobe Experience Manager are a plus
- ITILv3 certifications are a plus
- Strong understanding of relational data structures, theories, principles, and practices is preferred
- Knowledge and skills in data warehousing methodologies and tools are preferred
ASSUMPTION: Candidates should have a strong background in enterprise architecture, digital marketing, and relevant technologies to excel in this role.
💰 Compensation & Benefits
Salary Range: $110,530 CAD - $205,270 CAD per year
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off provisions, including holidays, vacation, personal, and sick days, and statutory leaves of absence
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1887 (as The Mutual Life Assurance Company of Canada)
Company Description:
- Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better
- With global headquarters in Toronto, Canada, Manulife operates as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States
- The company has more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration
Company Specialties:
- Life and health insurance
- Retirement solutions
- Asset management
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a global presence and a diverse range of financial services offerings.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Chief Digital Officer or a similar executive position
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential progression to a senior leadership role within the digital marketing or IT departments
- Expansion of responsibilities to include additional regions or business lines
- Opportunities to lead high-impact projects and initiatives that drive business value
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's digital marketing strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario, Canada, and the largest city in Canada by population
- The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and the Toronto Islands
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM
ASSUMPTION: The work environment at Manulife's Toronto office is designed to foster collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Technical expertise in enterprise architecture, digital marketing, and relevant technologies
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with Manulife's values and mission
- Leadership potential and ability to drive results
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your knowledge of Adobe Experience Cloud, AWS Connect, and Salesforce
- Research Manulife's company culture and values to demonstrate your fit for the organization
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Enterprise Architecture, Digital Marketing, Adobe Experience Cloud, AWS Connect, Salesforce, Cloud Computing, Integration, Data Analytics, Marketing Automation, Technical Governance, API Design, Problem-solving, Collaboration
ASSUMPTION: The application process at Manulife is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Adobe Experience Cloud (AEM, Analytics, Campaign, Target)
- AWS Connect
- Salesforce
- Microsoft Office Suite
- JIRA, Confluence, and other Atlassian tools
- Git and GitHub
- Agile development methodologies
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty, fairness, and transparency in all our interactions
- Respect: We value and appreciate the diversity of our employees, customers, and partners
- Responsibility: We take ownership for our actions and their impact on our stakeholders
- Excellence: We strive for continuous improvement and high-quality outcomes in everything we do
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Innovative: We embrace change and continuously seek new ways to improve our products, services, and processes
- Customer-focused: We prioritize the needs and preferences of our customers in all our decisions and actions
- Data-driven: We use data and analytics to inform our strategies and make data-driven decisions
Self-Assessment Questions:
- Do you align with Manulife's core values of integrity, respect, responsibility, and excellence?
- Are you comfortable working in a collaborative, innovative, and customer-focused environment?
- Do you have a proven track record of driving results through data-driven decision-making and continuous improvement?
ASSUMPTION: Candidates should carefully consider their fit with Manulife's values and work style before applying for this role.
⚠️ Potential Challenges
- The role requires a high level of technical expertise and strategic thinking, which may be challenging for candidates without relevant experience
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role may require occasional travel to other Manulife offices or client sites
- The insurance industry can be highly regulated, which may present additional compliance challenges
ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Architect or Enterprise Architecture Manager within the financial services industry
- Unlike other roles, this position focuses specifically on digital marketing and requires expertise in Adobe Experience Cloud, AWS Connect, and Salesforce
- Career progression may include roles such as Vice President, Digital Marketing or Chief Digital Officer
ASSUMPTION: Candidates should compare this role to similar positions in the industry to ensure they are applying for the right opportunity.
📝 Sample Projects
- Leading a cross-functional team to implement a new customer data platform using Adobe Experience Cloud and AWS Connect
- Developing and executing a global marketing automation strategy using Salesforce Marketing Cloud and Adobe Campaign
- Conducting a comprehensive architecture review and optimization of Manulife's digital marketing technology stack
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to driving results.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Manulife's digital marketing architecture and the key priorities for this role?
- How does this role collaborate with other departments, such as IT and global operations, to ensure alignment and successful implementation of digital marketing initiatives?
- What are the key challenges facing Manulife's digital marketing efforts, and how can this role address them?
- How does Manulife support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.manulife.com/global/en/job/JR25060880/Director-Digital-Marketing-Enterprise-Architect
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your knowledge of Adobe Experience Cloud, AWS Connect, and Salesforce
- Research Manulife's company culture and values to demonstrate your fit for the organization
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager or HR department within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
