📌 Core Information
🔹 Job Title: Director, Digital Marketing Enterprise Architect
🔹 Company: Manulife
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing, Enterprise Architecture
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the strategic design and optimization of digital marketing solutions across the enterprise
- Ensuring robust, scalable, and secure architectures that drive business value and support digital transformation initiatives
- Collaborating with cross-functional teams to translate business needs into technical solutions
- Providing guidance and leadership in Application Portfolio Management (APM) to align software applications with business goals
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to drive digital marketing initiatives across the enterprise.
📋 Key Responsibilities
✅ Develop and implement a comprehensive architecture strategy leveraging Adobe Experience Cloud, AWS Connect, and Salesforce to meet organizational objectives
✅ Ensure architectural alignment for all digital marketing initiatives and related enterprise projects
✅ Design scalable, secure, and high-availability solutions that meet business requirements and industry best practices
✅ Utilize data analytics to evaluate digital marketing effectiveness and make data-driven recommendations for improvement
✅ Maintain comprehensive documentation of system architectures, integrations, and processes
✅ Collaborate with segment IT, digital marketing, global operations, global data and advance analytic teams to translate business needs into technical solutions
✅ Conduct regular technology stack assessments for performance optimization and compliance
ASSUMPTION: This role involves a high degree of complexity and requires strong problem-solving skills, as well as the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Information Technology, or a related field (or equivalent experience)
Experience: 10+ years of experience in designing and implementing complex IT, global operations, and digital marketing solutions
Required Skills:
- Expert level of technical knowledge and understanding of IT architecture, application systems design, and integration with large-scale deployments
- Proven experience in operations and digital marketing, with a strong focus on AWS Connect, Salesforce, and the Adobe Experience product suite
- Strong understanding of cloud computing, operations contact center systems, and digital marketing technologies
- Excellent problem-solving skills and the ability to work effectively in a fast-paced environment
- Strong communication and collaboration skills, with the ability to work with diverse teams
Preferred Skills:
- Expertise in large or complex system integration projects
- Expertise in crafting architecture plans to support business outcomes
- Commercial awareness to understand market context and pressures, business requirements, competitive positioning, and the market context
- Deep understanding of existing and emerging technologies and frameworks (e.g., TOGAF), integration architecture leading practices, database systems and how they can be leveraged to bring value to the organization
- Strong knowledge of API design, integration patterns, and cloud-based architectures
- Excellent communication and presentation skills with the ability to convey complex technical concepts to both technical and non-technical audiences
- Relevant certifications in AWS, Salesforce, or Adobe Experience Manager are a plus
- ITILv3 certifications are a plus
- Strong understanding of relational data structures, theories, principles, and practices is preferred
- Knowledge and skills in data warehousing methodologies and tools are preferred
ASSUMPTION: Candidates with a strong background in enterprise architecture, digital marketing, and relevant technologies are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 110,530 - 205,270 per year
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off program in Canada, including holidays, vacation, personal, and sick days, and statutory leaves of absence
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better
- With global headquarters in Toronto, Manulife operates as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States
- Manulife has more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration
Company Specialties:
- Life and health insurance
- Retirement and asset management
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a global presence and a diverse range of financial services.
📊 Role Analysis
Career Level: Senior leadership role with strategic responsibilities
Reporting Structure: This role reports directly to the Head of Digital Marketing and collaborates with various teams across the organization
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to advance to a more senior role within the digital marketing or enterprise architecture functions
- Opportunities to gain experience in a large, global organization and work on high-impact projects
- Chance to develop leadership and strategic planning skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's digital marketing strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 200 Bloor St E, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- The office is located in the heart of downtown Toronto, with easy access to public transportation, shopping, and dining options
- The city offers a high quality of life, with a vibrant arts and culture scene, world-class sports teams, and numerous outdoor recreation opportunities
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- On-site or virtual interview with a panel of stakeholders, including representatives from IT, digital marketing, and global operations
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- Technical expertise in enterprise architecture, digital marketing, and relevant technologies
- Strategic thinking and problem-solving skills
- Communication and collaboration skills, with the ability to work effectively with diverse teams
- Alignment with Manulife's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to enterprise architecture, digital marketing strategy, and data-driven decision-making
- Research Manulife's company culture and values, and be ready to explain how you align with them
ATS Keywords: Enterprise Architecture, Digital Marketing, Adobe Experience Cloud, AWS Connect, Salesforce, Data Analytics, Integration, Cloud Computing, Problem Solving, Collaboration, Technical Governance, Compliance, Application Portfolio Management, System Improvement, Architecture Quality Reviews, API Design
ASSUMPTION: Manulife's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Adobe Experience Cloud
- AWS Connect
- Salesforce
- Data analytics and business intelligence tools (e.g., Tableau, Power BI)
- Integration and API design tools (e.g., MuleSoft, Dell Boomi)
- Cloud-based architectures and infrastructure as code (IaC) tools (e.g., Terraform, CloudFormation)
ASSUMPTION: This role requires proficiency in a wide range of enterprise architecture, digital marketing, and cloud-based technologies.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Work together
- Focus on execution
- Innovate and adapt
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on delivering results and driving business impact
Self-Assessment Questions:
- How do you align with Manulife's values, particularly 'Put customers first' and 'Act with integrity'?
- How do you approach working collaboratively with diverse teams, and how have you demonstrated this in previous roles?
- How do you balance data-driven decision-making with a focus on execution and delivering results?
ASSUMPTION: Manulife values a strong cultural fit, with an emphasis on collaboration, integrity, and a customer-centric approach.
⚠️ Potential Challenges
- The role requires a high level of technical expertise and strategic thinking, which may be challenging for candidates with less experience in enterprise architecture or digital marketing
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The role involves working with a wide range of stakeholders across the organization, which may require strong communication and collaboration skills
- The pace of change in digital marketing and enterprise architecture may present challenges in keeping up with emerging technologies and best practices
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on enterprise architecture for digital marketing, with a broad scope of responsibilities and strategic decision-making
- Compared to other enterprise architecture roles, this position places a greater emphasis on digital marketing strategy and data-driven decision-making
- In terms of career path, this role offers significant growth potential, with opportunities to advance to more senior leadership positions within digital marketing or enterprise architecture
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path for professional development.
📝 Sample Projects
- Developing and implementing a comprehensive architecture strategy for a large-scale digital marketing initiative, leveraging Adobe Experience Cloud, AWS Connect, and Salesforce
- Conducting a thorough assessment of the organization's technology landscape and making data-driven recommendations for improvement
- Designing and implementing a robust, scalable, and secure architecture for a new digital marketing platform, ensuring seamless integration with existing enterprise systems
ASSUMPTION: These sample projects illustrate the strategic, technical, and collaborative nature of the role, with a focus on driving business value through digital marketing and enterprise architecture.
❓ Key Questions to Ask During Interview
- Can you describe the most significant digital marketing initiative you've worked on, and how you approached the enterprise architecture aspects of the project?
- How do you ensure that digital marketing initiatives align with enterprise architecture standards and best practices, while still meeting business objectives?
- Can you provide an example of a time when you had to balance data-driven decision-making with a focus on execution and delivering results? How did you approach this challenge?
- How do you collaborate with cross-functional teams to translate business needs into technical solutions, and ensure that everyone is aligned with the project goals and timeline?
- What opportunities do you see for growth and development in this role, and how do you plan to take advantage of them to advance your career?
ASSUMPTION: These questions are designed to assess the candidate's technical expertise, strategic thinking, and cultural fit for the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on enterprise architecture, digital marketing, and data-driven decision-making
- Prepare for your interview by researching Manulife's company culture and values, and be ready to discuss your approach to enterprise architecture, digital marketing strategy, and data-driven decision-making
- If selected for an on-site or virtual interview, dress professionally and arrive early to demonstrate your attention to detail and commitment to the role
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
