Director, Digital Marketing

📌 Core Information

🔹 Job Title: Director, Digital Marketing

🔹 Company: Claritas Rx

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven strategies to drive brand awareness, customer acquisition, engagement, and retention
• Leading multi-channel lifecycle programs and optimizing customer journeys using behavioral data and personalized automation
• Collaborating cross-functionally with Marketing, Product, Sales, and Customer Success teams to ensure a seamless customer experience
• Utilizing analytical skills to inform strategic decisions and improve conversion rates and customer satisfaction

ASSUMPTION: This role requires a creative, strategic, analytical, and hands-on approach to lifecycle and CRM marketing, with a focus on both acquisition and retention.

📋 Key Responsibilities

✅ Develop and execute lead nurture programs, optimize onboarding flows, and create retention initiatives to reduce churn and increase upsell opportunities

✅ Oversee CRM platform integrations, website content and platforms, build A/B testing frameworks, and leverage data analytics to refine messaging and targeting strategies across the customer lifecycle

✅ Use insights to inform strategic decisions that improve conversion rates and customer satisfaction

✅ Oversee all website-related initiatives including developing and implementing website strategy to improve brand awareness, drive traffic and increase conversions

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to create targeted campaigns that convert leads into customers and drive product adoption.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field, MBA is a plus

Experience: 8+ years of progressive experience in digital marketing with at least 3 years in a leadership role

Required Skills:

• Proven success scaling multi-channel campaigns with measurable impact
• Deep understanding of performance marketing KPIs
• Experience with marketing automation tools such as Hubspot, Marketo, or other CRMs
• Strong analytical mindset with expertise in tools like Google Analytics, Looker, or Tableau
• Excellent communication and leadership skills

Preferred Skills:

• Experience in the Life Sciences industry

ASSUMPTION: Candidates with a strong background in digital marketing, leadership experience, and a proven track record of driving measurable results are ideal for this role.

💰 Compensation & Benefits

Salary Range: $175,000 to $195,000 per year

Benefits:

• Competitive benefits package
• Employee empowerment through the effective use of technology and tools

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in digital marketing, with consideration for the experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Claritas Rx operates in the Data Infrastructure and Analytics industry, focusing on patient-level data integration and analytics for the biopharmaceutical industry.

Company Size: Claritas Rx has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.

Founded: Claritas Rx was founded in 2011 and has since grown from a small channel data consultancy to become a pioneer in its field.

Company Description:

• Claritas Rx started with a simple vision to improve how biopharmaceutical manufacturers understand their specialty product performance in the marketplace
• Today, Claritas Rx serves customers ranging from small biotechnology companies launching their first specialty product to large global manufacturers with a strong portfolio of specialty products
• The company aims to create a respectful and fun work environment that empowers employees through technology and tools

Company Specialties:

• Patient intervention and patient services support suite

Company Website: http://www.claritasrx.com

ASSUMPTION: Claritas Rx values collaboration, learning, and growth, providing an environment where employees can thrive and make a significant impact.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the VP, Marketing, and overseeing a team of marketing professionals.

Reporting Structure: The Director, Digital Marketing, will have team members reporting to them, including marketing specialists and coordinators.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business as the company expands
• Opportunities to work on cutting-edge digital marketing strategies and tools in the biopharmaceutical industry
• Chance to make a significant impact on a first-in-industry digital health solution

ASSUMPTION: This role offers growth opportunities through learning, collaboration, and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required for this role

Office Location(s): N/A (Remote)

Geographic Context:

• The United States offers a large talent pool and diverse market for digital marketing efforts
• Remote work allows for a flexible work-life balance and the ability to work from anywhere in the country
• The biopharmaceutical industry is a dynamic and growing sector, providing ample opportunities for innovation and career growth

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement provides applicants with the flexibility to work from anywhere in the United States, with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP, Marketing

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Communication and collaboration abilities

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and relevant achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
• Research Claritas Rx and the biopharmaceutical industry to demonstrate your enthusiasm and understanding of the role and company

ATS Keywords: Digital Marketing, Lead Nurture, Customer Acquisition, Customer Retention, CRM, Marketing Automation, A/B Testing, Data Analytics, Performance Marketing, Brand Awareness, Customer Engagement, Lifecycle Marketing

ASSUMPTION: The application process for this role will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit within the Claritas Rx team.

🛠️ Tools & Technologies

• Marketing automation tools: Hubspot, Marketo, or other CRMs
• Data analytics tools: Google Analytics, Looker, Tableau
• Website platforms: WordPress, Drupal, or other CMS
• Email marketing platforms: Mailchimp, Constant Contact, or other email service providers

ASSUMPTION: The Director, Digital Marketing, should have experience with marketing automation tools, data analytics platforms, and website content management systems to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Shared learning and collaboration
• Respectful and fun work environment
• Employee empowerment through technology and tools

Work Style:

• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to learning new tools and strategies

Self-Assessment Questions:

• Do you thrive in a collaborative, learning-focused environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of driving measurable results in digital marketing campaigns?

ASSUMPTION: Candidates who align with Claritas Rx's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Keeping up with the latest digital marketing trends and tools in the biopharmaceutical industry
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing strategies
• Adapting to the unique challenges and regulations of the biopharmaceutical industry

ASSUMPTION: The Director, Digital Marketing, should be prepared to overcome these challenges by leveraging their leadership skills, staying up-to-date with industry trends, and fostering a collaborative work environment.

📈 Similar Roles Comparison

• Compared to other Director-level digital marketing roles, this position offers a unique focus on the biopharmaceutical industry and patient-level data integration and analytics
• In the biopharmaceutical industry, this role is more focused on digital marketing and customer engagement than other related positions, such as Product Marketing or Market Access roles
• Career paths for this role may include progression to VP, Marketing or other senior leadership positions within the marketing department or the broader organization

ASSUMPTION: This role offers a unique blend of digital marketing, data analytics, and industry-specific expertise, setting it apart from similar positions in other industries or companies.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new specialty product, resulting in a 25% increase in brand awareness and a 15% increase in customer acquisition
• Optimizing the onboarding process for new customers, leading to a 30% reduction in churn and a 20% increase in product adoption
• Conducting A/B testing on website content and calls-to-action, improving conversion rates by 15% and generating a 20% increase in leads

ASSUMPTION: These sample projects demonstrate the types of initiatives the Director, Digital Marketing, might undertake to drive brand awareness, customer acquisition, engagement, and retention.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Claritas Rx support the professional development of its employees?
• What are the biggest challenges facing the biopharmaceutical industry, and how does this role address them?
• How does Claritas Rx measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does that manifest in this remote role?

ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the industry-specific challenges they may face in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and relevant achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
• Research Claritas Rx and the biopharmaceutical industry to demonstrate your enthusiasm and understanding of the role and company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.