Director Digital Marketing, NAM

📌 Core Information 🔹 Job Title: Director Digital Marketing, NAM 🔹 Company: ASSA ABLOY 🔹 Location: Austin, Texas, United States 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 2, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Developing and executing North American marketing strategies aligned with global objectives - Overseeing integrated marketing programs and digital communication strategies - Managing marketing operations, including campaign planning, resource allocation, and agency management - Collaborating with sales teams to ensure alignment between marketing activities and revenue goals - Championing internal culture, team energy, and engagement across the North America marketing function *ASSUMPTION:* This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders simultaneously. 📋 Key Responsibilities 🌟 Strategic Planning and Execution - Develop and execute North American marketing strategies that align with global objectives and drive market impact - Create and lead integrated marketing programs leveraging all marketing mix elements, ensuring clear messaging architecture, competitive positioning, and audience resonance 📈 Marketing Operations Management - Oversee marketing operations, with a key focus on digital functions, including campaign planning, resource allocation, agency management, creative development, and performance measurement - Manage external agencies and partner networks to maximize impact and ROI, including budget management and negotiations 📧 Customer Engagement and Nurturing - Develop best practice direct digital communication strategies that engage and nurture B2B customers and channel partner communities, demonstrating ROI - Deliver digital optimization across PPC, SEO, SEM, and paid, owned, and earned digital platforms 📈 CRM and Marketing Automation - Spearhead CRM strategy integration and marketing automation adoption to improve customer engagement and campaign efficiency - Analyze customer insights and market trends to inform strategy and refine campaign approaches for PACs NAM 📊 Stakeholder Collaboration and Communication - Collaborate closely with sales teams to ensure alignment between marketing activities and revenue goals - Present marketing plans, business cases, and performance updates to executive leadership, sales, and other stakeholder partners, gaining empathy and alignment 🌟 Team Leadership and Development - Manage and develop high-performing teams, empowering team members to grow their skills and contribute to the team's success - Share experience and skills with team members, allowing them to gain great insight into marketing effectiveness and continuous improvement *ASSUMPTION:* This role requires strong leadership, communication, and team-building skills to effectively manage and develop a high-performing team. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 10+ years of progressive experience in senior marketing roles, with proven leadership in complex, matrixed environments - Demonstrated success in full-spectrum marketing programs, from strategy to execution and measurement - Expertise in digital-driven marketing, audience profiling, and integrated campaign management - Strong understanding of CRM tools (SFDC, Marketo, 6Sense), marketing automation platforms, and digital marketing strategies - Strong understanding of Analytics and associated tools to optimize Social, PPC, SEM, and SEO (inc. AI Search results) Required Skills: - Proven ability to manage and develop high-performing teams - Outstanding communication, storytelling, and presentation skills - Executive presence with the ability to influence senior stakeholders - Self-starter with a passion for innovative marketing and continuous learning - Experience in the physical security, access control, or wider security technology industry is beneficial but not essential *ASSUMPTION:* Candidates should have a strong background in digital marketing, with a proven track record of driving business growth through effective marketing strategies. 💰 Compensation & Benefits Salary Range: $150,000 - $200,000 (Based on industry standards for a Director of Digital Marketing role with 10+ years of experience in the Austin, TX area) Benefits: - Competitive salary and rewards package - Competitive benefits and annual leave offering, allowing for work-life balance - A vibrant, welcoming, and inclusive culture - Extensive career development opportunities and resources to maximize potential - To be a part of a global organization that is pioneering the hardware, software, and services that allow people to confidently navigate the physical and digital worlds 📌 Applicant Insights 🔍 Company Context Industry: Wholesale Building Materials Company Size: 10,001+ employees Founded: 1994 (as ASSA ABLOY, originally as ASSA) Company Description: - ASSA ABLOY is the global leader in access solutions, with sales of SEK 150 billion and 63,000 employees worldwide - The company operates in over 70 countries and has sales worldwide - ASSA ABLOY's innovations enable safe, secure, and convenient access to physical and digital places, helping billions of people experience a more open world every day Company Specialties: - Locks, access control, door automatics, door closers, security solutions, mobile keys, biometrics, and secure ID management - ASSA ABLOY is the global leader in access solutions and helps people feel safe, secure, and experience a more open world Company Website: 📊 Role Analysis Career Level: Executive Reporting Structure: This role reports directly to the Vice President of Marketing, North America Work Arrangement: On-site, full-time position with flexible work arrangements available for the right candidate Growth Opportunities: - Potential to grow into a global marketing leadership role within the ASSA ABLOY Group - Opportunities to work on high-impact projects and drive innovation in the access control industry *ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to expand their impact and influence within the organization. 🌍 Location & Work Environment Office Type: On-site office with a flexible, collaborative work environment Office Location: Austin, Texas, United States Geographic Context: - Austin is the capital of Texas and the 11th-most populous city in the United States, with a population of approximately 1 million people - The city is known for its vibrant tech industry, with many Fortune 500 companies and startups calling it home - Austin offers a diverse cultural scene, with numerous museums, music venues, and outdoor activities to enjoy Work Schedule: Standard full-time work schedule with flexible hours available for the right candidate *ASSUMPTION:* This role may require occasional travel to other ASSA ABLOY offices or industry events. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-depth phone or video interview with the marketing team 4. Final on-site interview with the Vice President of Marketing, North America, and other key stakeholders Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Digital marketing expertise and industry knowledge - Cultural fit and alignment with ASSA ABLOY's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role - Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills - Research ASSA ABLOY's industry, company culture, and recent projects to demonstrate your enthusiasm and understanding of the organization *ASSUMPTION:* The interview process for this role may take several weeks, with multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the organization. 🛠️ Tools & Technologies - CRM tools: SFDC, Marketo, 6Sense - Marketing automation platforms: HubSpot, Pardot, or similar tools - Digital marketing tools: Google Analytics, Google Ads, Google Tag Manager, or similar tools - Project management tools: Asana, Trello, or similar tools - Collaboration tools: Microsoft Office Suite, Google Workspace, or similar tools *ASSUMPTION:* The required tools and technologies for this role may evolve over time, as ASSA ABLOY continues to adopt new technologies and platforms. 👔 Cultural Fit Considerations Company Values: - Innovation: Encouraging creativity, continuous learning, and a growth mindset - Integrity: Acting with honesty, transparency, and accountability in all aspects of work - Empowerment: Fostering an environment where employees feel valued, respected, and empowered to make decisions and take initiative Work Style: - Collaborative and team-oriented, with a focus on open communication and active listening - Results-driven, with a strong commitment to delivering high-quality work and achieving objectives - Adaptable and resilient, with the ability to thrive in a dynamic and fast-paced environment Self-Assessment Questions: 1. How do you align with ASSA ABLOY's company values, and how have you demonstrated these values in your previous roles? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle this situation, and what was the outcome? 3. How do you approach building and maintaining strong relationships with stakeholders, both internal and external to your team? *ASSUMPTION:* Candidates should be able to demonstrate a strong cultural fit with ASSA ABLOY's values and work style, with a clear understanding of the company's mission and vision. ⚠️ Potential Challenges 1. Managing a large team with diverse skills and backgrounds, requiring strong leadership and communication skills 2. Balancing the needs of multiple stakeholders, including global leadership, regional teams, and external agencies 3. Keeping up with the latest digital marketing trends and technologies, requiring continuous learning and adaptation 4. Working in a matrixed organization, with multiple reporting lines and complex decision-making processes *ASSUMPTION:* Candidates should be prepared to face these challenges and have a clear plan for overcoming them in their role as Director of Digital Marketing, North America. 📈 Similar Roles Comparison 1. Director of Marketing vs. Chief Marketing Officer (CMO): While both roles focus on strategic marketing leadership, the CMO role typically has broader responsibilities, including overall brand management, market research, and budget allocation. The Director of Marketing role is more focused on tactical marketing execution and campaign management. 2. Director of Digital Marketing vs. Digital Marketing Manager: The Director of Digital Marketing role has broader strategic and leadership responsibilities, while the Digital Marketing Manager role is more focused on day-to-day campaign execution and tactical tasks. The Director of Digital Marketing role also oversees and manages the Digital Marketing Manager role. *ASSUMPTION:* Candidates should understand the differences between these roles and be able to articulate how their skills and experience make them a strong fit for the Director of Digital Marketing, North America role. 📝 Sample Projects 1. Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, and social media campaigns 2. Managing a team of digital marketing specialists to create and execute targeted email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates 3. Collaborating with cross-functional teams to develop and implement a new marketing automation platform, improving campaign efficiency and reducing manual effort by 30% *ASSUMPTION:* Candidates should be able to provide specific examples of their past projects and achievements that demonstrate their skills and qualifications for this role. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the marketing team in the next 1-2 years, and how can this role help address them? 2. How does ASSA ABLOY support the professional development and growth of its marketing team members? 3. What are the key priorities for the first 90 days in this role, and how can I make a significant impact in that timeframe? 4. How does ASSA ABLOY measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role? 5. What opportunities are there for collaboration and knowledge-sharing with other marketing teams within the ASSA ABLOY Group? *ASSUMPTION:* Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing goals and objectives. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role 3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills 4. Research ASSA ABLOY's industry, company culture, and recent projects to demonstrate your enthusiasm and understanding of the organization 5. Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role and asking if there is any additional information you can provide ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.