📌 Core Information
🔹 Job Title: Director, Digital Marketing - Paid Media
🔹 Company: Zscaler
🔹 Location: San Jose, California, USA
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leadership of global digital marketing teams
- Strategic planning and execution of demand generation campaigns
- Cross-functional collaboration with various internal teams
- Data-driven decision making to optimize campaign performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive business impact globally.
📋 Key Responsibilities
✅ Lead and mentor a global team of digital marketing experts
✅ Develop and execute demand-generation strategies across digital channels
✅ Collaborate with cross-functional teams to drive strategic partnerships
✅ Analyze campaign performance and optimize KPIs to drive revenue growth
ASSUMPTION: This role involves a high degree of strategic thinking, team management, and data analysis to maximize the impact of digital marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation strategies
Required Skills:
- Proven leadership experience in building and managing high-performing marketing teams
- Expertise in launching and managing campaigns across multiple channels (social, display, search, web)
- Strong proficiency in marketing automation tools (e.g., Marketo) and platforms such as Google Analytics and Tag Manager
- Analytical mindset with a focus on data-driven decision making
Preferred Skills:
- Familiarity with audience segmentation and content localization for global audiences
ASSUMPTION: Given the global nature of this role, experience in tailoring strategies to diverse audiences is highly preferred.
💰 Compensation & Benefits
Salary Range: $168,000 - $240,000 USD per year
Benefits:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Working Hours: Full-time, with flexible hours and a remote-friendly work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a director-level role in digital marketing, with consideration for the company's size and the role's responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry: Zscaler operates in the computer and network security industry, focusing on cloud security, zero trust, and secure access service edge (SASE) solutions.
Company Size: Zscaler has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2008, with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users.
Company Description:
- Zscaler is a leading cloud-based cybersecurity company that provides a secure access service edge (SASE) platform
- The company's Zero Trust Exchange platform protects thousands of enterprise customers worldwide
- Zscaler fosters an inclusive and supportive culture, named a Best Workplace in Technology by Fortune and others
Company Specialties:
- Zero Trust
- SASE
- Cloud Security
- CASB
- Secure Web Gateways
- Secure Remote Access
- Cloud Sandbox
- Cloud Firewall
- CSPM
- Workload Segmentation
Company Website: zscaler.com
ASSUMPTION: Zscaler's focus on cloud security and its large employee base suggest a dynamic and innovative work environment with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Sr. Director, Digital Marketing, and overseeing a global team of digital marketing experts.
Reporting Structure: The Director, Digital Marketing - Paid Media will report to the Sr. Director, Digital Marketing and manage a global team of digital marketing experts.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in the office.
Growth Opportunities:
- Potential to grow into a VP or C-level role within the marketing organization
- Expansion of team and responsibilities as the company continues to grow
- Opportunities to work on high-impact projects and drive business growth
ASSUMPTION: Given Zscaler's growth and success, there are ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Zscaler has multiple offices worldwide, with the corporate headquarters in San Jose, California.
Office Location(s): 110 Rose Orchard Way, San Jose, California 95134, US
Geographic Context:
- San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and ample networking opportunities
- The Bay Area has a diverse and multicultural population, providing a rich and inclusive work environment
- California offers a mix of urban and outdoor lifestyles, with easy access to beaches, mountains, and national parks
Work Schedule: Full-time, with flexible hours and a remote-friendly work arrangement
ASSUMPTION: The San Jose office location provides easy access to Silicon Valley's tech industry and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the team
- Final interview with the Sr. Director, Digital Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Campaign management and optimization expertise
- Data analysis and interpretation
Application Tips:
- Tailor your resume and cover letter to highlight your leadership experience, digital marketing expertise, and data-driven approach
- Prepare for behavioral and situational interview questions that focus on your leadership style, strategic thinking, and problem-solving skills
- Be ready to discuss your experience with global audiences and content localization
ATS Keywords: Digital Marketing, Paid Media, Demand Generation, Campaign Management, Marketing Automation, Google Analytics, Data-driven Decision Making, Global Audiences, Content Localization
ASSUMPTION: Zscaler's interview process is designed to assess your strategic thinking, leadership skills, and digital marketing expertise, with a focus on driving business impact and optimizing campaign performance.
🛠️ Tools & Technologies
- Marketo
- Google Ads
- LinkedIn Ads
- Facebook Ads
- Google Analytics
- Google Tag Manager
ASSUMPTION: Familiarity with these marketing automation and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Act Like an Owner
- Innovate and Learn
- Embrace Diversity and Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you embody Zscaler's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your marketing strategy. How did you approach it, and what was the outcome?
- How do you ensure that your marketing campaigns resonate with diverse global audiences?
ASSUMPTION: Zscaler values a customer-obsessed, collaborative, and innovative work environment, with a strong focus on diversity, inclusion, and continuous learning.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing strategic planning with day-to-day campaign management
- Keeping up with the latest trends and best practices in digital marketing
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- This role differs from other digital marketing director positions in its focus on paid media and demand generation strategies
- Zscaler's global presence and large customer base offer unique opportunities for impact and growth
- Career progression in this role could lead to broader marketing leadership positions within the company
ASSUMPTION: This role provides a unique opportunity to drive business impact through targeted digital marketing campaigns and global audience engagement.
📝 Sample Projects
- Developing and executing a global demand generation campaign to drive leads and revenue growth
- Optimizing campaign performance across multiple channels and ad platforms to maximize ROI
- Collaborating with cross-functional teams to create targeted content and messaging for global audiences
ASSUMPTION: These sample projects highlight the strategic, collaborative, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization at Zscaler?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- How does Zscaler support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zscaler foster a culture of diversity, inclusion, and belonging?
ASSUMPTION: These questions will help you better understand the role's context, priorities, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your leadership experience, digital marketing expertise, and data-driven approach
- Prepare for behavioral and situational interview questions that focus on your leadership style, strategic thinking, and problem-solving skills
- Be ready to discuss your experience with global audiences and content localization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
