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Director, Digital Partnerships

IPG Mediabrands
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing
πŸ“Œ Core Information

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Digital Partnerships

πŸ”Ή Company: IPG Mediabrands

πŸ”Ή Location: Los Angeles, California, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 25, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing the Partnerships strategy and team for all digital channels
  • Direct communication with clients for marketplace intelligence, negotiation, and partnership needs
  • Developing and growing relationships with appropriate client level contacts
  • Collaborating with Strategy, Analytics, and Client Advice teams to ensure alignment with and delivery against client KPIs
  • Overseeing investment plan development, recommendation, and implementation
  • Developing the staff through performance management and giving consistent feedback
  • Maintaining and growing key marketplace relationships
  • Partner selection recommendation and justification designed to deliver on client KPIs
  • Supporting and facilitating all Initiative and IPG MB new business, revenue, and industry initiatives

ASSUMPTION: This role requires a high level of digital channel knowledge and strong marketplace relationships. The ideal candidate will have experience in digital partnerships, client relations, and strategic planning.

πŸ“‹ Key Responsibilities

Position Overview

The Director, Digital Partnerships oversees the Partnerships strategy and team for all pure-play digital channels including Display, Video, Social, and Mobile. The Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.

Responsibilities

βœ… Direct communication with clients for all marketplace intelligence, negotiation, and partnership needs and take ultimate accountability for team’s day-to-day responsibilities

βœ… Maintain, develop, and grow relationships with appropriate client level contacts

βœ… Collaboration with Strategy, Analytics, and Client Advice teams to ensure alignment with and delivery against client KPIs

βœ… Oversee investment plan development, recommendation, and implementation, incorporating necessary and appropriate rationale and research for client buy-in

βœ… Oversee the development of go-to-market strategy, recommendations, and POVs

βœ… Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals

βœ… Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts

βœ… Partner selection recommendation and justification designed to deliver on client KPIs using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency

βœ… Oversee investment plan development, recommendation, and implementation, incorporating necessary and appropriate rationale and research for client buy-in

βœ… Support and facilitate all Initiative and IPG MB new business, revenue, and industry initiatives

ASSUMPTION: This role requires strong leadership, strategic planning, and excellent communication skills. The ideal candidate will have experience in digital partnerships, client relations, and team management.

🎯 Required Qualifications

Education: Bachelor’s degree in related field or equivalent experience

Experience: 8+ years of experience related to digital

Required Skills:

  • Excellent quantitative skills and ability to interpret and analyze data to inform go-to-market strategies
  • Strong marketplace relationships with senior salespeople at major media companies
  • Creative approach to defining deal terms including pricing models and value based on client objectives
  • High level of comfort presenting to clients and internal team members
  • Proven track record with client relations and growing existing business
  • Solid understanding of marketing/communications process and the role of media partnerships in it

Preferred Skills:

  • 4+ years managing mid-large team of staff
  • Experience with multiple client and business categories

ASSUMPTION: This role requires a strong background in digital partnerships, client relations, and team management. The ideal candidate will have experience in digital marketing, client relations, and strategic planning.

πŸ’° Compensation & Benefits

Salary Range: $130,000 - $150,000 USD per year

Benefits:

  • Medical Coverage
  • Dental Coverage
  • 401(k) Plans
  • Flex Spending
  • Life Insurance
  • Disability
  • Employee Discount Program
  • Employee Stock Purchase Program
  • Paid Family Benefits
  • Discretionary Time Off Days
  • Company-wide Appreciation Weeks
  • Wellness Days

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1937 (Interpublic Group, IPG Mediabrands' parent company)

Company Description:

  • IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
  • Manages over $47 billion in marketing investment globally on behalf of its clients
  • Includes full-service agency networks UM, Initiative, and Mediahub
  • Specialty business units include Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab
  • Clients include iconic brands from various industry sectors
  • Employs over 18,000 diverse marketing communication professionals in over 130 countries

Company Specialties:

  • Media Planning & Buying
  • Automation & Programmatic
  • Digital Media
  • Branded Content
  • Media Barter
  • Online
  • Mobile
  • Social Media Marketing
  • Sponsorship and Sports Marketing
  • ROI and Consumer Research
  • Hyper-Local and Multicultural Marketing
  • Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global advertising agency with a diverse range of clients and services. The company offers extensive benefits and opportunities for career growth.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: The Director, Digital Partnerships will report directly to the Head of Partnerships or a similar role within the organization

Work Arrangement: On-site, full-time position with potential for remote work based on the company's policies

Growth Opportunities:

  • Potential to advance to a VP or similar role within the Partnerships team or broader organization
  • Opportunities to lead and mentor junior team members
  • Chance to work on high-profile client accounts and strategic initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Partnerships team or broader organization.

🌍 Location & Work Environment

Office Type: On-site office environment with potential for remote work based on the company's policies

Office Location(s): Los Angeles, California, United States

Geographic Context:

  • Los Angeles is the second-most populous city in the United States, with a diverse population and cultural scene
  • The city offers a mix of urban and suburban environments, with various neighborhoods catering to different lifestyles
  • Los Angeles is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters

Work Schedule: Standard full-time work schedule, with potential for flexible hours based on the company's policies

ASSUMPTION: Los Angeles offers a dynamic work environment with a diverse range of cultural, recreational, and professional opportunities. The city's Mediterranean climate and varied neighborhoods provide a high quality of life for residents.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with senior leadership
  • Background check and offer

Key Assessment Areas:

  • Digital channel knowledge and strategy
  • Marketplace relationships and negotiation skills
  • Strategic planning and problem-solving
  • Leadership and team management
  • Client relations and communication

Application Tips:

  • Highlight relevant digital partnerships, client relations, and strategic planning experience
  • Tailor resume and cover letter to emphasize skills and experiences related to the role
  • Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and client relations
  • Research the company and industry to demonstrate understanding and enthusiasm for the role

ATS Keywords: Digital Partnerships, Media Planning, Client Relations, Strategic Planning, Team Management, ATS, Greenhouse, IPG Mediabrands

ASSUMPTION: The application process for this role may vary based on the company's specific hiring practices. It is essential to research the company and tailor your application materials accordingly.

πŸ›  Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Google Docs, Sheets, Slides)
  • Project management tools (Asana, Trello, JIRA)
  • CRM software (Salesforce, HubSpot)
  • Data analysis tools (Excel, Google Analytics)
  • Presentation software (Keynote, Prezi)

ASSUMPTION: The tools and technologies required for this role may vary based on the company's specific needs and preferences. The ideal candidate will have experience with relevant tools and be open to learning new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Innovation
  • Collaboration
  • Diversity, Equity & Inclusion
  • Excellence

Work Style:

  • Strategic and data-driven approach to decision-making
  • Collaborative and team-oriented work environment
  • Focus on continuous learning and professional development
  • Strong commitment to diversity, equity, and inclusion

Self-Assessment Questions:

  • How do you align with IPG Mediabrands' commitment to diversity, equity, and inclusion?
  • How do you approach strategic planning and problem-solving in a collaborative work environment?
  • How do you balance data-driven decision-making with a focus on continuous learning and professional development?

ASSUMPTION: IPG Mediabrands values a diverse, inclusive, and collaborative work environment. The ideal candidate will demonstrate a strong commitment to these values and be able to thrive in a dynamic, team-oriented setting.

⚠️ Potential Challenges

  • Managing multiple client relationships and expectations simultaneously
  • Navigating complex digital landscapes and market dynamics
  • Balancing strategic planning with day-to-day team management responsibilities
  • Adapting to changes in the digital marketing landscape and client needs
  • Working with remote or hybrid teams and managing team dynamics

ASSUMPTION: This role may present challenges related to managing multiple client relationships, navigating complex digital landscapes, and balancing strategic planning with day-to-day responsibilities. The ideal candidate will have experience overcoming these challenges and be able to thrive in a dynamic, fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on digital partnerships and strategic planning for pure-play digital channels
  • Compared to other digital partnerships roles, this position requires a higher level of strategic planning and leadership
  • In terms of career path, this role offers significant growth potential within the Partnerships team or broader organization

ASSUMPTION: This role is unique in its focus on digital partnerships and strategic planning for pure-play digital channels. The ideal candidate will have experience in digital partnerships, client relations, and strategic planning, and be eager to take on a leadership role within the organization.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new digital channel or platform
  • Negotiating strategic partnerships with major media companies to deliver on client KPIs
  • Managing a team to execute a complex digital campaign, from planning to execution to post-campaign analysis

ASSUMPTION: The projects associated with this role may vary based on the company's specific needs and client requirements. The ideal candidate will have experience managing complex digital campaigns and negotiating strategic partnerships.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Partnerships team?
  • How does the company support the professional development of its employees?
  • What are the key challenges facing the digital marketing landscape, and how does the company approach them?
  • How does the company measure the success of its digital partnerships and campaigns?
  • What opportunities are there for growth and advancement within the Partnerships team or broader organization?

ASSUMPTION: These questions are designed to help you understand the team dynamics, company culture, and growth opportunities within the organization. Be prepared to ask additional questions based on your research and understanding of the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight your relevant digital partnerships, client relations, and strategic planning experience
  • Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and client relations
  • Research the company and industry to demonstrate understanding and enthusiasm for the role
  • Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the position and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.