📌 Core Information
🔹 Job Title: Director, Digital Marketing - Ecommerce
🔹 Company: Travel + Leisure Co.
🔹 Location: Orlando, FL
🔹 Job Type: Full-time
🔹 Category: Hospitality, Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with occasional domestic travel)
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketplace experience to drive rental engagement and revenue across web platforms
- Developing and implementing comprehensive e-commerce strategies
- Optimizing user experience and conversion rates
- Managing a team of e-commerce professionals and vendor relationships
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of e-commerce and digital marketing trends.
📋 Key Responsibilities
✅ Develop and implement comprehensive e-commerce strategies for all digital marketplaces
✅ Grow revenue through offer and inventory merchandising, content strategy, and optimization
✅ Collaborate with marketing teams to ensure digital experience aligns with campaign, social, and media strategies
✅ Manage e-commerce budget, ensuring efficient allocation of resources and maximizing ROI
✅ Analyze performance and production data to identify growth opportunities and improve conversion rates
✅ Test and leverage new methods to drive digital conversion and data capture
✅ Design and refine user experience to ensure customer satisfaction, loyalty, and purchase decisions
✅ Establish KPIs and monitor performance of e-commerce initiatives
✅ Lead prioritization and execution of web products and enhancements
✅ Collaborate with IT and digital marketing partners for seamless integration of e-commerce platforms
✅ Ensure compliance with industry regulations and best practices
✅ Lead, mentor, and manage a team of e-commerce professionals
✅ Lead relationship, expectations, and budgets for web vendor partners
ASSUMPTION: This role involves a high level of strategic planning, data analysis, and team management, with a focus on driving revenue growth and improving user experience.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field
Experience: A minimum of 10 years of digital marketing and e-commerce development and strategy
Required Skills:
- Excellent leadership skills
- Strong analytical and problem-solving skills
- Experience defining enterprise digital governance and technology
- Experience managing external developer agencies and other vendor partners
- Passionate about engaging customers and driving customer-centric initiatives
- Strong attention to detail and highly analytical
- Excellent written and verbal communication skills
- Excellent critical thinking skills
- Confident presence and executive manner
- Ability to manage and prioritize multiple internal business partner needs
- Ability to develop strong relationships with various business stakeholders
- Ability to work effectively across teams globally
- Strong working knowledge of Google Analytics, Quantum Metrics, or other web analytics applications
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates should possess a strong background in e-commerce and digital marketing, with a proven track record of driving revenue growth and improving user experience.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (based on industry standards for a Director-level role in the hospitality industry with 10+ years of experience)
Benefits:
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Paid time off (depending on position)
- Parental leave (depending on position)
- Holidays (depending on position)
- Wish day paid time
- 401k with employer match (subject to eligibility requirements)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time (40 hours per week, with occasional domestic travel)
ASSUMPTION: The salary range is based on industry standards for a Director-level role in the hospitality industry with 10+ years of experience. Benefits are subject to change and may vary depending on the position.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, Travel
Company Size: 10,001+ employees (Large enterprise)
Founded: 1972 (as a part of Wyndham Destinations)
Company Description:
- Travel + Leisure Co. is the world’s leading vacation ownership and membership travel company
- Offers a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands
- Provides vacations to travelers every year and has a dedicated team of 19,000+ associates worldwide
Company Specialties:
- Vacation ownership
- Travel membership
- Lifestyle travel
- Hospitality
Company Website: www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. is a large, established company in the hospitality industry, offering a wide range of vacation ownership and travel membership options to customers worldwide.
📊 Role Analysis
Career Level: Director (Senior management level)
Reporting Structure: Reports to the SVP, with responsibility for leading a team of e-commerce professionals and managing vendor relationships
Work Arrangement: On-site (with occasional domestic travel)
Growth Opportunities:
- Potential to grow within the digital marketing department or explore other leadership roles within the company
- Opportunity to work on high-impact projects and drive significant revenue growth
- possibility to gain experience in the hospitality industry and expand professional network
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's digital marketing efforts and revenue growth.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Orlando, FL)
Office Location(s): 6277 Sea Harbor Dr, Orlando, Florida 32821, US
Geographic Context:
- Orlando, FL is a major hub for the hospitality and tourism industry
- The company's headquarters is located in the Orlando Corporate Headquarters area
- The office is close to various amenities, including restaurants, shops, and entertainment options
Work Schedule: Full-time (40 hours per week, with occasional domestic travel)
ASSUMPTION: The office environment is professional and collaborative, with a focus on driving results and innovation in the digital marketing space.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the hiring manager and other team members
- Final interview with the SVP
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Expertise in e-commerce and digital marketing
- Ability to analyze data and make data-driven decisions
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with e-commerce strategies, user experience optimization, and team management
- Showcase your ability to analyze data and make data-driven decisions
- Demonstrate your understanding of the hospitality industry and how your skills and experience align with the company's goals
ATS Keywords: E-commerce, digital marketing, strategy, leadership, team management, user experience, data analysis, hospitality, revenue growth
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and expertise in e-commerce and digital marketing, with a focus on driving revenue growth and improving user experience.
🛠️ Tools & Technologies
- Google Analytics
- Quantum Metrics
- Web analytics applications
- E-commerce platforms (e.g., Shopify, Magento, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role are standard in the e-commerce and digital marketing industries, with a focus on data analysis, user experience optimization, and project management.
👔 Cultural Fit Considerations
Company Values:
- Put the world on vacation
- Innovation and growth
- Excellence and quality
- Inclusion and diversity
- Sustainability and responsible tourism
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Customer-centric and guest-focused
Self-Assessment Questions:
- How do you align with the company's value of 'putting the world on vacation' and driving revenue growth through e-commerce strategies?
- How do you ensure a collaborative and inclusive work environment, fostering innovation and growth?
- How do you prioritize and manage multiple internal business partner needs, balancing the demands of various stakeholders?
ASSUMPTION: Travel + Leisure Co. values a collaborative, innovative, and customer-centric work environment, with a focus on driving results and growth in the digital marketing space.
⚠️ Potential Challenges
- Managing multiple internal business partner needs and balancing their demands
- Keeping up with the latest trends and best practices in e-commerce and digital marketing
- Driving revenue growth and improving user experience in a competitive and ever-changing market
- Occasional domestic travel may be required
ASSUMPTION: This role presents unique challenges in managing multiple stakeholders, staying current with industry trends, and driving revenue growth in a competitive market.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth and improving user experience specifically for the company's digital marketplaces
- Other similar roles in the hospitality industry may focus on broader digital marketing strategies or specific aspects of e-commerce
- Career paths for this role may include progression to senior leadership positions within the digital marketing department or exploration of other leadership roles within the company
ASSUMPTION: This role is unique in its focus on driving revenue growth and improving user experience specifically for the company's digital marketplaces, with potential for growth and progression within the digital marketing department or exploration of other leadership roles within the company.
📝 Sample Projects
- Developing and implementing a comprehensive e-commerce strategy for a new digital marketplace
- Optimizing user experience and conversion rates for an existing digital marketplace, resulting in a 20% increase in revenue
- Managing a team of e-commerce professionals and vendor relationships to launch a new digital marketplace on time and within budget
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and implement e-commerce strategies, optimize user experience and conversion rates, and manage teams and vendor relationships to drive revenue growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall digital marketing strategy, and how will my work impact the company's revenue growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees in this role?
- What are the key challenges facing the digital marketing department, and how can this role help address them?
- How does the company measure the success of its e-commerce initiatives, and what KPIs will I be responsible for tracking and reporting?
ASSUMPTION: These key questions help the candidate understand the role's strategic importance, priorities, and challenges, as well as the company's approach to professional development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the phone or video screen by researching the company and role, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final interview, be prepared to discuss your experience with e-commerce strategies, user experience optimization, and team management in more detail
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
