📌 Core Information
🔹 Job Title: Director, DTC Growth
🔹 Company: The National Football League
🔹 Location: Inglewood, California, United States
🔹 Job Type: On-site
🔹 Category: Spectator Sports
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading growth initiatives for the NFL's Direct-to-Consumer (DTC) platform
- Optimizing the growth funnel from acquisition to retention
- Building and managing a specialized team of experts
- Collaborating with cross-functional teams to drive measurable impact
- Developing and executing a comprehensive growth roadmap
ASSUMPTION: This role requires a strategic thinker with a strong analytical background and proven experience in driving growth for subscription-based products, preferably in the streaming or sports industry.
📋 Key Responsibilities
✅ Oversee the optimization of the growth funnel, from acquisition to retention, using data-driven strategies and user research
✅ Build and manage a specialized team of experts across acquisition, churn, and retention to leverage and optimize product platform tools
✅ Develop and execute a comprehensive growth roadmap, balancing quick wins with long-term, compounding investments
✅ Collaborate with marketing, product, engineering, and analytics teams to deliver measurable impact
✅ Evaluate opportunities to grow subscriptions on and off the NFL platform and create upgrading strategies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Business, Marketing, or a technical discipline) or equivalent experience
Experience: Minimum 10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, and Retention roles, with at least 5 years in management positions
Required Skills:
- Proven experience with streaming platforms and subscription products
- Strong quantitative and analytical skills
- Experience working with product, engineering, analytics, and marketing tech stakeholders
- Ability to develop evidence-based strategic frameworks to inform decision-making
- Keen eye for presentation design and ability to distill complex concepts into clear, easy-to-understand materials
- Strong organizational skills and ability to manage multiple simultaneous projects with several deliverables under tight deadlines
- Experience interfacing and presenting to senior executives and management teams
Preferred Skills:
- Experience with SEO and organic traffic strategies
- Familiarity with A/B testing and experimentation frameworks
- Passion for sports and the NFL
ASSUMPTION: Candidates with experience in the sports industry or subscription-based businesses will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $205,000 USD per year
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, 40 hours/week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the sports and entertainment industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 1,001-5,000 employees
Founded: 1920
Company Description:
- The National Football League (NFL) is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl.
- The NFL is the industry leader on a wide range of fronts, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board.
- The NFL is headquartered in New York City with offices in Inglewood, CA (NFL Media), Mt. Laurel, NJ (NFL Films), and international offices in the UK, Germany, China, Mexico, and Canada.
Company Specialties:
- Football
- Sports
- Digital Media
- Engineering
- Entertainment
- Media
- Marketing
- Community
- Technology
- and Sponsorship
Company Website: http://www.nfl.com/
ASSUMPTION: Working for the NFL offers a unique opportunity to be part of a high-profile, well-established organization with a strong brand and global reach.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Senior Vice President, NFL Media Strategy and Growth Group
Work Arrangement: On-site, full-time, 40 hours/week
Growth Opportunities:
- Potential to grow into a senior leadership role within the NFL Media Strategy and Growth Group
- Opportunity to make a significant impact on the NFL's DTC growth strategy and contribute to the organization's overall success
- Possibility to expand the role's scope and influence as the team and initiatives grow
ASSUMPTION: This role offers a high degree of responsibility and autonomy, with the potential for significant growth and impact on the organization's DTC strategy.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 345 Park Ave, New York, NY 10154, US; 900 District Dr, Inglewood, California 90305, US; One Sabol Way, Mount Laurel, NJ 08054, US
Geographic Context:
- Inglewood, California, is located in the Greater Los Angeles area, offering a mix of urban and suburban living
- The NFL's Inglewood office is part of the larger Hollywood Park development, which includes the SoFi Stadium and other entertainment and sports facilities
- The area offers a diverse range of housing options, cultural attractions, and recreational opportunities
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The Inglewood office location offers a dynamic work environment, with the potential for collaboration with other sports and entertainment organizations based in the area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Senior Vice President, NFL Media Strategy and Growth Group
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and quantitative skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Industry-specific knowledge and passion for sports
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
- Demonstrate your understanding of the NFL's business and the sports industry as a whole
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Direct-to-Consumer, DTC, Growth, Subscription Management, Acquisition, Retention, Product Management, Streaming Platforms, Sports Industry, Strategic Planning, Team Leadership, Cross-Functional Collaboration
ASSUMPTION: The NFL's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through multiple interview rounds.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management software (e.g., Asana, JIRA, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams, Google Workspace)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the NFL's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Passionate about sports and the NFL
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and using data-driven insights to inform decision-making?
- Do you have experience managing and developing high-performing teams?
- Are you able to balance strategic thinking with hands-on execution?
- Are you passionate about sports and the NFL, and do you have a deep understanding of the sports industry?
ASSUMPTION: The NFL values candidates who are passionate about sports, have a strong work ethic, and are committed to working collaboratively to achieve excellence.
⚠️ Potential Challenges
- Working in a high-pressure, fast-paced environment with tight deadlines
- Managing and balancing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the sports industry and the evolving media landscape
- Developing and implementing innovative growth strategies in a competitive market
ASSUMPTION: The NFL's dynamic and competitive environment requires candidates to be adaptable, resilient, and capable of thriving in a fast-paced, ever-changing work environment.
📈 Similar Roles Comparison
- This role is unique to the NFL and may not have direct equivalents in other organizations. However, similar roles in other sports leagues, streaming platforms, or entertainment companies may include:
- Vice President, Growth & Strategy
- Director, Subscription & Monetization
- Head of User Acquisition & Retention
- Senior Manager, Product Growth
- These roles may share similar responsibilities, required qualifications, and work environments, but the specific context and culture of each organization will vary.
ASSUMPTION: Candidates should research the NFL's unique culture and business model to ensure a strong fit for this role.
📝 Sample Projects
- Developing and executing a comprehensive growth roadmap for the NFL's DTC platform, including quick wins and long-term, compounding investments
- Optimizing the NFL's acquisition funnel to improve conversion rates and reduce customer acquisition costs
- Implementing retention strategies to improve subscriber engagement and reduce churn rates
- Collaborating with marketing teams to create targeted lifecycle communications and re-engagement campaigns
- Partnering with product and engineering teams to define and develop new features and feature optimizations that drive user engagement and growth
ASSUMPTION: The specific projects and initiatives for this role will depend on the NFL's current growth strategy and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the NFL's DTC growth strategy, and how this role fits into that overall plan?
- How does the NFL approach cross-functional collaboration, and what are the expectations for this role in terms of working with other teams?
- What are the most significant challenges facing the NFL's DTC growth, and how can this role address those obstacles?
- How does the NFL measure the success of its DTC growth initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for growth and development within the NFL Media Strategy and Growth Group, and how does this role contribute to those opportunities?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the NFL's DTC growth strategy, the role's responsibilities, and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NFL Careers job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, analytical skills, and leadership abilities
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and industry-specific knowledge
- Research the NFL's business, the sports industry, and the organization's culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
