📌 Core Information
🔹 Job Title: Director e-Commerce Marketing & Merchandising
🔹 Company: LG Electronics
🔹 Location: Englewood Cliffs, NJ
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and executing e-commerce marketing strategies to drive LG.com revenue growth, customer engagement, and conversion
- Creating and executing e-commerce campaigns that resonate with the target audience and drive conversion
- Ensuring a seamless and engaging customer experience, from website design to product presentation
- Architecting and managing the end-to-end customer journey on-site, continuously identifying opportunities to reduce friction, increase engagement, and optimize for conversion
- Leading and mentoring a team that provides best-in-class e-commerce marketing services for the DTC teams and aligns with the Business Unit stakeholders and marketing teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment. The ideal candidate will have a proven track record of success in e-commerce marketing and integrated campaign development.
📋 Key Responsibilities
✅ Develop and execute e-commerce marketing strategies to drive LG.com revenue growth, customer engagement, and conversion, ensuring alignment with the broader business goals
✅ Create and execute e-commerce campaigns that resonate with the target audience and drive conversion
✅ Ensure a seamless and engaging customer experience, from website design to product presentation
✅ Architect and manage the end-to-end customer journey on-site, continuously identifying opportunities to reduce friction, increase engagement, and optimize for conversion at every stage of the funnel
✅ Develop and execute a comprehensive testing and experimentation strategy, partnering with various teams to launch A/B and multivariate tests that drive continual performance improvement
✅ Evaluate LG.com content and consumer pathing in order to recommend new ways to help increase conversion
✅ Lead and mentor a team that provides best-in-class e-commerce marketing services for the DTC teams and aligns with the Business Unit stakeholders and marketing teams to do the following:
- Partner with demand generation on all elements of the marketing mix: leveraging Paid, Owned and Earned channels
- Lead commercialization of new product launches, translating functional promotions into compelling and differentiated consumer propositions
- Partner and manage campaign asset toolkits to drive consistency, in concert with channel marketing activities
- Support Business Unit Marketing and dXp (Digital Transformation) team leaders on key activities including annual themed promo event planning and budget management
- Report, analyze and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives
- On-going monitoring and reporting of lg.com metrics, identify opportunities and risks
- Monitor competitive landscape and identifies implications, potential business impacts
- Manage and support the consumer reviews strategy and support on LG.com
ASSUMPTION: This role requires strong leadership, project management, and stakeholder management skills. The ideal candidate will have experience in managing teams and driving results through collaboration and influence.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10+ years of experience in e-commerce marketing, with a focus on integrated campaign development and digital storytelling
Required Skills:
- Proven success in developing and deploying integrated marketing campaigns
- Ability to manage and coach direct reports, as well as lead cross-functional teams
- Strong analytical skills and data-driven decision-making abilities
- Excellent communication skills, both written and verbal
- Proficient in Microsoft Office Suite, particularly PowerPoint
- Familiarity with e-commerce platforms and analytics tools
Preferred Skills:
- Experience with LG products or the consumer electronics industry
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in e-commerce marketing and a proven track record of driving results through strategic planning and execution.
💰 Compensation & Benefits
Salary Range: $171,247 - $251,163 USD
Benefits:
- No-cost employee premiums for competitive medical, dental, vision, and prescription benefits
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time
- Performance-based Short-Term Incentives (varies by role)
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives
- Family-oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities
- Group Rate Life and Disability Insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the Recruiting Range listed in the job posting. However, the actual salary offered may vary depending on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics Manufacturing
Company Size: 10,001+ employees. As a large corporation, LG offers extensive resources and opportunities for career growth. However, the company's size may also mean more bureaucracy and slower decision-making processes.
Founded: 1958. LG Electronics has a rich history and a strong global presence, with over six decades of experience in the consumer electronics industry.
Company Description:
- LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life
- The company's brand promise, 'Life's Good', embodies its commitment to ensuring a happier, better life for all
- LG Electronics operates on a truly global scale, with more than 100 subsidiaries worldwide
- The company's business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions
Company Specialties:
- Consumer Electronics
- Home Appliances
- Air Conditioning
- Home Entertainment
- Display Technology
- B2B Products
Company Website: LG Electronics
ASSUMPTION: LG Electronics is a well-established and reputable company in the consumer electronics industry, with a strong global presence and a commitment to innovation and quality.
📊 Role Analysis
Career Level: Executive. This role is a senior-level position with significant responsibilities and leadership requirements.
Reporting Structure: This role reports directly to the Head of Customer Experience Marketing and works closely with various LG Direct to Consumer business and Digital Transformation teams.
Work Arrangement: On-site. This role requires a physical presence in the Englewood Cliffs, NJ office.
Growth Opportunities:
- Potential to advance to a more senior role within the marketing organization or take on additional responsibilities
- Opportunities to work on high-impact projects and drive significant business results
- Chance to gain experience in a global organization and work with diverse teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career.
🌍 Location & Work Environment
Office Type: Corporate headquarters. LG Electronics' Englewood Cliffs, NJ office serves as the company's global headquarters for the North American region.
Office Location(s): 111 Sylvan Ave, Englewood Cliffs, NJ 07632, US
Geographic Context:
- Englewood Cliffs is a suburban town located in Bergen County, New Jersey
- The area offers a mix of urban and suburban living, with easy access to New York City
- The cost of living in Englewood Cliffs is generally higher than the national average
Work Schedule: Full-time, 40 hours per week. The work schedule may include occasional evenings and weekends, depending on business needs and project timelines.
ASSUMPTION: The Englewood Cliffs, NJ office provides a professional and collaborative work environment, with access to modern facilities and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other key stakeholders
- Final round interview with the Head of Customer Experience Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Analytical skills and data-driven decision-making abilities
- Communication and presentation skills
- Cultural fit and alignment with LG's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
- Research LG Electronics and the consumer electronics industry to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
ATS Keywords: E-commerce Marketing, Digital Storytelling, Integrated Campaign Development, Cross-Functional Collaboration, Data Analysis, PowerPoint Presentations, Project Management, Team Leadership, Stakeholder Management, Consumer Electronics, Retail Marketing, Online Marketing, SEO, SEM, Social Media Marketing, Customer Experience, Conversion Optimization, A/B Testing, Multivariate Testing
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on finding the best fit for the company's culture and the specific needs of the team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Adobe Creative Suite (Photoshop, Illustrator)
- HTML/CSS
- JavaScript
- E-commerce platforms (Shopify, Magento, BigCommerce)
- Customer Relationship Management (CRM) software (Salesforce, HubSpot)
- Marketing Automation tools (Marketo, Pardot)
ASSUMPTION: The ideal candidate will have experience with relevant marketing and e-commerce tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-Value Creation
- People-Oriented Management
- Integrity
- Innovation
- Collaboration
- Respect
Work Style:
- LG Electronics fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and cross-functional collaboration
- The company values diversity and encourages employees to bring their unique perspectives to the table
- LG Electronics promotes a healthy work-life balance, with a focus on employee well-being and personal growth
Self-Assessment Questions:
- How do you align with LG's commitment to Customer-Value Creation and People-Oriented Management?
- How do you approach working in a matrixed environment, and how do you ensure effective collaboration and communication with various stakeholders?
- How do you balance strategic thinking with tactical execution, and how do you prioritize your workload to ensure you're focusing on high-impact activities?
ASSUMPTION: LG Electronics values candidates who are a strong cultural fit, with a commitment to the company's values and a willingness to collaborate and adapt in a dynamic work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- LG Electronics is a large organization with a complex matrixed structure, which may present challenges in navigating the company and driving results
- The role may require occasional travel to LG offices worldwide, depending on business needs
- The consumer electronics industry is highly competitive, with constant innovation and rapid change
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt to change quickly.
📈 Similar Roles Comparison
- This role is similar to a Senior E-commerce Manager or Director of E-commerce, with a focus on driving revenue growth and optimizing the customer experience
- However, this role is unique in its focus on the end-to-end customer journey and its integration with LG's broader business goals and marketing strategies
- Career paths for this role may include advancing to a more senior role within the marketing organization or taking on additional responsibilities, such as leading a larger team or managing a broader portfolio of products
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on LG's e-commerce business.
📝 Sample Projects
- Developing and executing a comprehensive testing and experimentation strategy to optimize LG.com conversion rates
- Creating and launching a new e-commerce campaign to drive awareness and sales for a new product line
- Architecting and implementing a new customer journey on LG.com, focusing on reducing friction and improving engagement
ASSUMPTION: The ideal candidate will have experience working on similar projects and a proven track record of driving results through strategic planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader marketing organization?
- How does this role collaborate with other teams within LG, such as product management, supply chain, and customer service?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does LG support the professional development and growth of its employees, particularly in this role?
- What are the biggest challenges facing the e-commerce business at LG, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
- Research LG Electronics and the consumer electronics industry to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
