📌 Core Information
🔹 Job Title: Director, Email Marketing
🔹 Company: PragerU
🔹 Location: Los Angeles, California (on-site)
🔹 Job Type: Full-time
🔹 Category: Media Production
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and management of PragerU's email marketing programs
- Overseeing campaigns reaching millions of active subscribers
- Collaborating with cross-functional teams for high-quality email and SMS list acquisition
- Optimizing campaigns based on best practices, A/B testing, and trends
- Managing and mentoring one direct report
ASSUMPTION: This role requires a balance of strategic thinking and hands-on leadership, with a focus on audience growth, donor engagement, and content distribution.
📋 Key Responsibilities
✅ Lead the strategic development of PragerU's email marketing programs to support organizational goals
✅ Manage email interface system (Iterable), including full delivery schedule and technical management
✅ Develop and execute email marketing and SMS marketing campaign plans
✅ Collaborate with paid media, content, and partnerships teams to drive high-quality email and SMS list acquisition
✅ Track and report on metrics for current email marketing/SMS campaigns
✅ Ensure the marketing message is conveyed clearly and delivered properly to recipients
✅ Work to understand and improve email deliverability and technical capability
✅ Manage content creation of email products, including establishing and evolving best practices
✅ Develop and optimize lifecycle communication journeys to engage, retain, and reactivate audiences
✅ Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA), maintaining sender reputation and adhering to deliverability best practices
✅ Lead, manage and mentor one direct report
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7+ years of experience in email marketing, with at least 3 years in a leadership or director-level role
Required Skills:
- Expertise in direct email marketing and SMS practices
- Deep understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
- Strong knowledge of Excel and HTML, ability to learn technical systems and in-house tools quickly
- Experience with subscription/membership business models strongly preferred
- Highly analytical and data-driven
- Excellent communication, teamwork, and troubleshooting skills
- Experience leading and mentoring high-performing teams
- Strong organizational, leadership, and decision-making abilities
- Ability to work well in a fast-paced, deadline-oriented environment
Preferred Skills:
- Experience with Iterable or similar email interface systems
- Familiarity with the nonprofit sector
- Bilingual or multilingual skills
ASSUMPTION: Candidates should have a strong background in email marketing, with a proven track record in leadership roles and a solid understanding of data-driven strategies.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 per year
Benefits:
- Annual Bonus
- Robust Benefits Package
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is competitive for the role and location, with additional compensation in the form of an annual bonus and a robust benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: PragerU is a nonprofit organization focused on promoting American values through educational videos, with a strong presence in the media production industry.
Company Size: PragerU has 51-200 employees, providing a mid-sized work environment with opportunities for collaboration and growth.
Founded: PragerU was founded in 2011, with a mission to promote American values through educational videos for people of all ages.
Company Description:
- PragerU transforms millions of young lives with short videos on the Internet, reaching young people with messages of truth, reason, and hope.
- With over 8 billion views on its website, mobile app, and social media channels, PragerU helps young people keep or discover pro-American values.
- 70% of those watching PragerU videos have said that their mind has changed on at least one topic.
Company Specialties:
- Media production
- Education
- Content production
- Wisdom and nonprofits
Company Website: http://prageru.com
ASSUMPTION: PragerU's mission and values-driven approach to media production make it an attractive workplace for candidates aligned with their goals.
📊 Role Analysis
Career Level: This role is at the director level, offering a high degree of responsibility and autonomy in managing PragerU's email marketing programs.
Reporting Structure: The Director of Email Marketing will report directly to the Chief Marketing Officer and oversee one direct report.
Work Arrangement: This role is on-site, with a typical workweek of 40 hours, Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.
Growth Opportunities:
- Potential to expand the email marketing team and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and contribute to PragerU's overall success
- Chance to grow professionally within the organization as it continues to expand its reach and impact
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal development within the organization.
🌍 Location & Work Environment
Office Type: PragerU's office is a collaborative, creative workspace designed to foster innovation and teamwork.
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles offers a diverse and vibrant cultural scene, with numerous attractions, museums, and entertainment options.
- The city is known for its mild Mediterranean climate, with plenty of sunshine throughout the year.
- Los Angeles is a major hub for the entertainment industry, providing ample networking opportunities.
Work Schedule: The typical work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and a commitment to PragerU's mission.
ASSUMPTION: PragerU's office environment is designed to support collaboration and creativity, with a strong focus on the organization's mission and values.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
- Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
- Final interview with key stakeholders to discuss fit within the organization and next steps
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Communication and collaboration skills
- Leadership and mentoring abilities
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Demonstrate your understanding of PragerU's mission and values in your cover letter
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Email Marketing, Campaign Management, Automation, Segmentation, Deliverability, Analytics, A/B Testing, Audience Engagement, Content Creation, Technical Management, Compliance, Leadership, Mentoring, Organizational Skills, Communication Skills, Data-Driven
ASSUMPTION: PragerU's interview process is designed to assess candidates' strategic thinking, data-driven approach, and cultural fit within the organization.
🛠️ Tools & Technologies
- Iterable (email interface system)
- Excel
- HTML
- Various in-house tools and systems
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Promoting American values and freedom
- Encouraging critical thinking and intellectual curiosity
- Fostering a collaborative and inclusive work environment
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with PragerU's mission and values?
- Can you provide an example of a time when you successfully led a team through a significant change or challenge?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Candidates who share PragerU's values and are comfortable working in a data-driven, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing a large subscriber base and ensuring high deliverability rates
- Balancing strategic planning with hands-on campaign management
- Working in a fast-paced, deadline-oriented environment
- Adapting to changes in regulations and best practices for email and SMS marketing
ASSUMPTION: These challenges can be overcome with strong leadership, a data-driven approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other email marketing roles, this position requires a strong understanding of both strategic planning and hands-on campaign management
- PragerU's nonprofit status and mission-driven approach set it apart from other organizations in the media production industry
- This role offers significant growth potential, both in terms of team expansion and personal development within the organization
ASSUMPTION: Candidates should consider the unique aspects of this role and PragerU's mission-driven approach when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive donations for a specific cause or initiative
- Optimizing lifecycle communication journeys to improve audience engagement and retention
- Collaborating with cross-functional teams to create and distribute engaging content that resonates with subscribers
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Director of Email Marketing role at PragerU.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing email campaigns at PragerU?
- How does PragerU approach A/B testing and optimization for email marketing campaigns?
- What opportunities are there for professional growth and development within the email marketing team and the organization as a whole?
- How does PragerU ensure the security and privacy of subscriber data, and compliance with relevant regulations?
- What is the team structure and dynamic within the email marketing department, and how does it collaborate with other teams at PragerU?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to assess their fit within the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://prageru.breezy.hr/p/430180d249d3-director-email-marketing
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research PragerU's mission, values, and recent projects to demonstrate your understanding and enthusiasm for the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
