📌 Core Information
🔹 Job Title: Director, Email Marketing
🔹 Company: Velocity Global
🔹 Location: REMOTE - WEST COAST
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in email marketing across the full prospect journey
- Driving engagement, nurturing leads, and accelerating pipeline growth
- Building and scaling a modern email marketing function
- Collaborating with cross-functional teams to deliver targeted, high-performing email programs
- Eventually growing and leading a team of email and lifecycle marketers
ASSUMPTION: This role requires a blend of strategic thinking, deep channel expertise, data fluency, and operational excellence. The ideal candidate will have a proven track record in driving engagement and revenue through strategic email programs.
📋 Key Responsibilities
✅ Define the vision, strategy, and roadmap for email marketing across the buyer and customer journey
✅ Partner with digital, demand generation, product marketing, sales, and customer teams to deliver targeted, high-performing email programs aligned to growth goals
✅ Own development and execution of lifecycle and nurture programs for prospects and leads, aligning and optimizing awareness, engagement, product education, consideration, and conversion-focused email sequences
✅ Implement robust segmentation strategies to deliver relevant messaging at the right time to the right audience, leveraging behavioral, demographic, and firmographic data for personalization and dynamic content
✅ Define KPIs, monitor performance, and run A/B tests to improve open rates, click-throughs, conversions, and pipeline/revenue impact, partnering with analytics to develop dashboards and track campaign ROI and contribution to pipeline
✅ Have expert working knowledge of marketing automation platforms (e.g., Marketo) to accelerate strategic planning and work with Marketing Operations to implement new tools and workflows to increase efficiency and scale automation
✅ Ensure all email programs are GDPR- and CAN-SPAM-compliant and champion email and deliverability best practices across the organization
✅ Eventually grow a high-performing team of email and lifecycle marketers
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on business needs and the successful candidate's skills and experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in email marketing, lifecycle marketing, or CRM roles in B2B SaaS or tech environments
Required Skills:
- Deep knowledge of email marketing best practices, analytics, and automation tools
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Proven ability to drive engagement, pipeline, and revenue through strategic email programs
- Analytical mindset with experience optimizing performance through experimentation
- Collaborative, proactive, and passionate about customer experience
Preferred Skills:
- Experience with A/B testing and optimization tools
- Familiarity with SQL or other data querying languages
- Experience managing and mentoring a team
ASSUMPTION: While the job description does not explicitly mention preferred qualifications, the required skills and experiences listed suggest that candidates with additional skills in A/B testing, data analysis, and team management may be preferred.
💰 Compensation & Benefits
Salary Range: $127,000 - $164,000 USD per year
Benefits:
- Flexible Time Off + Parental Leave
- Health and Dental Insurance (where applicable)
- Retirement Savings + Employee Incentive Plan
- WFH Stipend
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is based on the job description and industry standards for a Director-level role in email marketing. However, the actual salary may vary based on factors such as the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Velocity Global operates in the Software Development industry, focusing on global employment outsourcing, compliance, and technology solutions for businesses expanding internationally.
Company Size: Velocity Global is a mid-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment.
Founded: Velocity Global was founded in 2014 and has since grown to operate in 185+ countries worldwide.
Company Description:
- Velocity Global gives you the power to build your team everywhere—combining seamless technology and local expertise in 185+ countries.
- The company makes it simple to compliantly hire, pay, and manage talent anywhere with its global Workforce Technology platform.
- Velocity Global empowers businesses to navigate complexity with confidence, deliver strong results, and stay ahead in the global market.
Company Specialties:
- Employer of Record (EoR)
- International PEO
- Global Immigration
- Agent of Record (AoR)
- Independent Contractor Compliance
- International Employment
- Global Payroll
- International HR
- International Business
- Foreign Business
- Human Resources
- Global Strategy
- Global Work Platform
- Global PEO
- Work Anywhere
- Remote Work
Company Website: http://www.velocityglobal.com
ASSUMPTION: Velocity Global's focus on global employment outsourcing and technology solutions enables businesses to expand internationally while ensuring compliance and streamlining processes.
📊 Role Analysis
Career Level: This role is at the Director level, requiring strategic thinking, leadership, and expertise in email marketing.
Reporting Structure: The Director, Email Marketing will report directly to the Chief Marketing Officer (CMO) and may have team members reporting to them as the team grows.
Work Arrangement: This role is remote-friendly, with the expectation of working standard business hours in the West Coast time zone.
Growth Opportunities:
- As the email marketing function grows, there will be opportunities to expand the team and take on additional responsibilities.
- Velocity Global's global presence and expansion plans may present international career growth opportunities.
- Candidates with strong leadership and management skills may have the opportunity to mentor and develop team members.
ASSUMPTION: The growth opportunities in this role are tied to the successful candidate's ability to build and scale the email marketing function, as well as Velocity Global's continued expansion and success in the global market.
🌍 Location & Work Environment
Office Type: Remote-friendly with a focus on West Coast time zones
Office Location(s): REMOTE - WEST COAST
Geographic Context:
- The West Coast region includes states like California, Oregon, and Washington, offering a diverse range of urban and rural environments.
- The region is known for its tech industry hubs, such as Silicon Valley, and has a strong focus on innovation and entrepreneurship.
- Working remotely allows for flexibility in choosing a location that best suits the candidate's personal and professional needs.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate team collaboration and meetings across different time zones
ASSUMPTION: The remote-friendly work environment at Velocity Global offers candidates the flexibility to work from their preferred location while collaborating with team members across various time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (Director of Marketing)
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and email marketing expertise
- Data analysis and performance optimization skills
- Collaboration and communication abilities
- Leadership and team management potential
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience, strategic thinking, and data-driven approach.
- Prepare examples of your past email marketing campaigns, their performance, and the strategies you used to optimize results.
- Research Velocity Global's industry and company to demonstrate your understanding of their business and global focus.
ATS Keywords: Email Marketing, Lifecycle Marketing, CRM, Data Analysis, Segmentation, Personalization, Automation, A/B Testing, Compliance, Team Leadership, Strategic Planning, Performance Optimization, Collaboration, Customer Experience, Marketing Automation, Digital Marketing
ASSUMPTION: The interview process at Velocity Global is designed to assess the candidate's strategic thinking, email marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platforms)
- Email service providers (e.g., Mailchimp, SendGrid)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are centered around email marketing, data analysis, and project management, with a focus on marketing automation platforms like Marketo.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with team members across different time zones?
- Are you comfortable using data and analytics to inform your email marketing strategies and optimize performance?
- Do you have strong leadership and team management skills, with the ability to mentor and develop team members?
ASSUMPTION: Velocity Global's company values and work style emphasize customer-centricity, innovation, collaboration, and adaptability, making it an ideal fit for candidates who are data-driven, results-oriented, and comfortable working remotely.
⚠️ Potential Challenges
- The role may require working non-standard hours to accommodate team members in different time zones.
- Candidates may face competition from other experienced email marketing professionals in the tech industry.
- The role may require frequent travel for company events, conferences, or team-building activities as Velocity Global continues to expand globally.
- The fast-paced nature of the tech industry may present challenges in keeping up with the latest trends and best practices in email marketing.
ASSUMPTION: The potential challenges in this role are tied to the fast-paced nature of the tech industry, the remote work environment, and the competitive job market for experienced email marketing professionals.
📈 Similar Roles Comparison
- Compared to other Director-level email marketing roles, this position may offer more strategic influence and growth opportunities due to Velocity Global's focus on global expansion and innovation.
- In the tech industry, email marketing roles may be more competitive and require a higher level of expertise in data analysis and performance optimization.
- Career paths in email marketing may vary depending on the company's size, industry, and growth trajectory. Velocity Global's mid-sized and rapidly growing nature may present unique career growth opportunities.
ASSUMPTION: The comparison of this role to similar positions in the industry should consider Velocity Global's focus on global expansion, innovation, and the competitive nature of the tech industry's job market.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a global product launch, including segmentation, personalization, and automation
- Optimizing email marketing campaigns for a B2B SaaS product, improving open rates, click-throughs, and conversions by 20% within the first six months
- Building and managing a high-performing email marketing team, including hiring, onboarding, and mentoring team members to drive results and support the company's growth
ASSUMPTION: The sample projects listed above are designed to showcase the candidate's strategic thinking, email marketing expertise, and leadership skills in a global B2B SaaS context.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role, and how will my success be measured?
- How does Velocity Global support the professional development and growth of its email marketing team members?
- What are the most significant challenges facing the email marketing function at Velocity Global, and how can this role address them?
- How does Velocity Global's global presence and expansion plans impact the email marketing strategy and roadmap?
- What is the company's approach to work-life balance, and how does it support remote team members?
ASSUMPTION: The key questions to ask during the interview are designed to assess the candidate's understanding of the role, the company's goals, and the work environment, as well as their ability to contribute to the team's success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience, strategic thinking, and data-driven approach
- Prepare examples of your past email marketing campaigns, their performance, and the strategies you used to optimize results
- Research Velocity Global's industry and company to demonstrate your understanding of their business and global focus
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
