Director, Experiential Marketing

📌 Core Information

🔹 Job Title: Director, Experiential Marketing

🔹 Company: Book of the Month

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand events strategy, planning, and execution
• Cross-functional collaboration with marketing, creative, partnerships, and member experience teams
• Developing and owning end-to-end event strategy to support brand goals and KPIs
• Project managing and executing event logistics, budgets, timelines, vendors, and venues
• Building relationships with brand partners, influencers, and collaborators for co-branded or cross-promotional event opportunities

ASSUMPTION: This role requires a high level of creativity, organization, and leadership to successfully plan and execute events that drive business outcomes and engage customers.

📋 Key Responsibilities

✅ Lead the strategy, planning, and execution of all brand events to raise awareness and achieve business objectives

✅ Conceptualize events that generate meaningful press impressions and make them happen

✅ Work cross-functionally to craft memorable experiences that build awareness, drive subscriptions, and strengthen loyalty

✅ Develop and own the end-to-end event strategy to support brand goals and KPIs across customer acquisition, retention, and brand affinity

✅ Project manage and execute all aspects of brand building events at a very high level of detail

✅ Develop KPIs and reporting to track event performance and ROI, including impact on subscriptions, engagement, and NPS

✅ Source and manage relationships with brand partners, influencers, and collaborators for co-branded or cross-promotional event opportunities

✅ Act as the primary point of contact between the internal BOTM team and various external parties, providing seamless and effective coordination on projects

ASSUMPTION: This role requires strong leadership, project management, and communication skills to successfully coordinate with internal teams and external vendors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Event Planning, or a related field

Experience: 5-10 years of experience leading cross-functional teams and managing external vendors and agencies

Required Skills:

• Proven track record of executing high-impact brand experiences that drive measurable business outcomes
• Strong creative sensibility and passion for crafting unique, on-brand experiences
• Experience in subscription-based businesses or community-driven brands
• Ability to travel as needed and work nights/weekends for event execution

Preferred Skills:

• Experience in the publishing or book industry
• Fluency in additional languages

ASSUMPTION: A background in subscription-based businesses or community-driven brands is highly desirable for this role, as it aligns with Book of the Month's business model.

💰 Compensation & Benefits

Salary Range: $100,000 - $225,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Book of the Month subscription and other perks

Working Hours: Full-time, with flexibility to work nights and weekends as needed for event execution

ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in marketing, with a focus on experiential marketing and event planning.

📌 Applicant Insights

🔍 Company Context

Industry: Book of the Month operates in the online and mail order retail industry, specializing in subscription-based book clubs and community-driven brand experiences.

Company Size: Book of the Month is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: 1926, with a rich history of championing emerging authors and bringing the best new fiction to its readers.

Company Description:

• Book of the Month is dedicated to bringing the best new fiction forward and celebrating emerging authors
• The company provides readers with books they might not have found elsewhere and has chosen many unknown books that later became iconic works of American fiction
• Book of the Month offers a subscription service that delivers a carefully curated selection of books to its members each month

Company Specialties:

• Subscription-based book club
• Community-driven brand experiences
• Event planning and marketing

Company Website: app.bookofthemonth.com/join-our-team

ASSUMPTION: Book of the Month's focus on community and emerging authors creates a unique work environment that values creativity, collaboration, and innovation.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the VP of Marketing or a similar position.

Reporting Structure: The Director, Experiential Marketing will oversee event planning and execution teams, as well as external vendors and agencies.

Work Arrangement: This role is on-site, with flexibility to work remotely for certain events or projects. The position requires travel as needed and the ability to work nights and weekends for event execution.

Growth Opportunities:

• Potential to grow into a VP or senior leadership role within the marketing department
• Expanding the experiential marketing team and taking on more responsibilities
• Developing and implementing new event strategies and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the experiential marketing team and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Book of the Month's headquarters is located in New York City, with a modern and collaborative office space.

Office Location(s): 34 W 27th St., Floor 10, New York, NY 10001

Geographic Context:

• New York City is a major hub for publishing, media, and entertainment industries
• The office is conveniently located in the Flatiron District, with easy access to public transportation
• The area offers a wide range of dining, shopping, and cultural attractions

Work Schedule: Full-time, with flexibility to work nights and weekends as needed for event execution. The role may require travel for events and conferences.

ASSUMPTION: Book of the Month's office location in New York City provides easy access to cultural events, networking opportunities, and a diverse talent pool.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-person or virtual interview with the hiring manager to discuss the role and company culture
• Final interview with key stakeholders to assess fit within the team and organization

Key Assessment Areas:

• Creativity and innovation in event planning and execution
• Leadership and project management skills
• Ability to work collaboratively with internal teams and external vendors
• Alignment with Book of the Month's mission and values

Application Tips:

• Highlight your experience leading cross-functional teams and managing external vendors and agencies
• Include examples of high-impact brand experiences you've executed in your resume
• Tailor your cover letter to demonstrate your passion for Book of the Month's mission and values
• Prepare for interview questions about your event planning process, budget management, and vendor coordination

ATS Keywords: Experiential Marketing, Event Planning, Brand Engagement, Customer Retention, Community Building, Budget Management, Vendor Management, KPI Development, Relationship Management, Press Impressions, Activation, Hospitality, Subscription-Based Business, Travel

ASSUMPTION: Book of the Month's interview process focuses on assessing candidates' creativity, leadership, and cultural fit, with a strong emphasis on event planning and execution skills.

🛠️ Tools & Technologies

• Project management software (e.g., Asana, Trello, or Monday.com)
• Event planning and management software (e.g., Eventbrite, Cvent, or Bizzabo)
• Budgeting and financial management tools (e.g., Microsoft Excel or Google Sheets)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary, but strong project management and event planning software skills are essential.

👔 Cultural Fit Considerations

Company Values:

• Celebrate and champion emerging authors and their work
• Provide readers with books they might not have found elsewhere
• Foster a collaborative and inclusive work environment

Work Style:

• Creative and innovative in event planning and execution
• Collaborative and inclusive in teamwork and decision-making
• Adaptable and flexible in managing changing priorities and deadlines

Self-Assessment Questions:

• How do you approach celebrating and championing emerging authors and their work in your event planning?
• Can you provide an example of a time when you provided readers with books they might not have found elsewhere through an event or activation?
• How do you foster a collaborative and inclusive work environment, especially when working with external vendors and agencies?

ASSUMPTION: Book of the Month's company culture values creativity, collaboration, and a passion for emerging authors and their work, making it an ideal fit for candidates with a similar mindset.

⚠️ Potential Challenges

• Managing tight deadlines and budgets for multiple events simultaneously
• Coordinating with external vendors and agencies to ensure seamless event execution
• Balancing the need for innovative event concepts with staying within budget and timeline constraints
• Adapting to changing event formats and requirements, such as virtual or hybrid events

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to successfully navigate the complexities of experiential marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on event planning and execution, requiring a unique blend of creativity and project management skills
• Compared to other event planning roles, this position has a stronger focus on brand engagement, customer retention, and community building through experiential marketing
• Career progression in this role may lead to senior leadership positions within the marketing department, with a focus on experiential marketing and event planning

ASSUMPTION: This role offers a unique blend of creativity, leadership, and project management responsibilities, making it an attractive opportunity for candidates with a strong background in experiential marketing and event planning.

📝 Sample Projects

• Planning and executing a book launch event for an emerging author, featuring author appearances, panel discussions, and book signings
• Creating a pop-up bookstore experience for a literary festival, complete with themed decor, author appearances, and interactive activities
• Developing and executing a virtual event series to engage customers and promote new book releases, featuring author Q&As, book club discussions, and giveaways

ASSUMPTION: These sample projects demonstrate the creative and innovative event planning required for this role, as well as the importance of community building and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the event planning process and how you ensure seamless event execution?
• How do you manage budgets and timelines for multiple events simultaneously?
• Can you provide an example of a time when you successfully coordinated with external vendors and agencies to execute an event?
• How do you measure the success of your events and ensure they drive business outcomes and customer engagement?
• What opportunities are there for growth and professional development within the experiential marketing team?

ASSUMPTION: These interview questions focus on assessing the candidate's event planning and execution skills, as well as their ability to work collaboratively with internal teams and external vendors.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience leading cross-functional teams and managing external vendors and agencies
• Write a cover letter that demonstrates your passion for Book of the Month's mission and values, and your excitement for the opportunity to lead their experiential marketing efforts
• Prepare for interview questions about your event planning process, budget management, and vendor coordination
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.