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Director, Field Marketing

Amperity
Full-time
On-site
Seattle, Washington, United States
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Field Marketing

πŸ”Ή Company: Amperity

πŸ”Ή Location: Seattle, Washington, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Field Marketing

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the field marketing team to drive demand generation and account engagement
  • Developing and executing account engagement programs
  • Overseeing event strategy, including both sponsored and owned events
  • Collaborating with cross-functional teams to amplify Amperity's market impact

ASSUMPTION: This role requires a strong strategic mindset, as the candidate will need to devise comprehensive marketing plans that can bridge various marketing initiatives to deliver substantial business results.

πŸ“‹ Key Responsibilities

βœ… Lead the field marketing team to develop demand generation and account engagement programs

βœ… Oversee Amperity's event strategy and manage logistics

βœ… Create strategic pre- and post-event engagement plans to increase pipeline generation and brand awareness

βœ… Collaborate with teams across marketing, sales, business development, and customer success

βœ… Build high-Return on investment marketing programs including virtual events and tradeshows

βœ… Manage the annual field marketing budget

βœ… Partner with sales teams to set goals supporting pipeline growth

βœ… Use data and analytics to optimize campaign performance and measure value

βœ… Build and mentor a team of field marketers, fostering a collaborative culture

ASSUMPTION: It's expected the candidate will exercise strong leadership and analytical skills to balance creative marketing initiatives with measured budget management and analytical assessment of campaign success.

🎯 Required Qualifications

Education: Not specified. However, a degree in marketing, business, or a relevant field is typically preferred.

Experience: At least 10 years in field marketing and campaign management with a strong background in B2B marketing.

Required Skills:

  • Field Marketing
  • Demand Generation
  • Event Management
  • Budget Management
  • Campaign Strategy
  • Data Analytics
  • Team Leadership

Preferred Skills:

  • Experience with tools like 6Sense and Marketo
  • Advanced project management skills

ASSUMPTION: Experience working across various marketing channels, including digital and in-person, is critical to this position's success. Familiarity with advanced marketing technology tools is highly valuable.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000. Salaries are determined by factors such as skills, experience, and education.

Benefits:

  • 100% employee healthcare coverage
  • Transportation subsidies
  • Inclusive work environment with perks and events
  • Self-managed PTO and flexible working arrangements

Working Hours: Standard 40-hour workweek with flexibility for hybrid working models.

ASSUMPTION: Compensation is competitive and aligned with industry standards, with additional opportunities like stock options enhancing the total package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, focusing on customer data management through AI-driven solutions.

Company Size: 201-500 employees, offering a close-knit environment but with the resources for impactful work.

Founded: 2016, emphasizing innovation in managing customer data for large enterprises.

Company Description:

  • Empowers brands to transform customer data into strategic business assets
  • Utilizes AI-powered identity resolution and intelligent automation
  • Supports over 400 global brands in enhancing customer insights and revenue growth

Company Specialties:

  • Customer Data Management
  • Marketing Technology
  • AI and Machine Learning

Company Website: https://amperity.com

ASSUMPTION: Amperity values technological innovation and is likely focused on using AI to simplify customer data insights, which aligns with its industry leadership in this field.

πŸ“Š Role Analysis

Career Level: Senior leadership, responsible for strategic marketing initiatives.

Reporting Structure: Reports to the SVP of Marketing, requiring close collaboration with executive leadership.

Work Arrangement: Hybrid model with in-office presence in Seattle, WA, or New York, NY.

Growth Opportunities:

  • Exposure to leading-edge marketing technologies
  • Opportunities to shape marketing strategies at a growing company
  • Potential for increased leadership responsibilities

ASSUMPTION: The role will provide significant exposure to high-level strategy development and the opportunity to influence company direction in marketing.

🌍 Location & Work Environment

Office Type: Modern office space blending collaborative and individual work areas.

Office Location(s): Seattle, WA, and New York, NY

Geographic Context:

  • Located in vibrant urban centers
  • Diverse business and cultural environments
  • Strong public transport links and local amenities

Work Schedule: Flexible work schedule supporting a hybrid work model.

ASSUMPTION: Both Seattle and New York offices are designed to facilitate collaboration and ease of access to regional and global clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone screening
  • Case study or practical exercise
  • In-depth interviews with the leadership team

Key Assessment Areas:

  • Strategic marketing insight
  • Leadership capabilities
  • Analytical thinking and problem-solving

Application Tips:

  • Emphasize relevant experience in B2B marketing
  • Highlight strategic and leadership achievements
  • Show examples of innovative marketing practices

ATS Keywords: Field Marketing, Demand Generation, Event Management, B2B Marketing, Leadership

ASSUMPTION: Candidates should prepare to discuss strategic successes and challenges in previous roles, demonstrating a strong analytical approach and leadership in result-driven environments.

πŸ› οΈ Tools & Technologies

  • 6Sense
  • Marketo
  • Data analytics platforms

ASSUMPTION: Candidates with hands-on experience in modern marketing tools and platforms will have an advantage in efficiently aligning digital strategy with field marketing objectives.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and Creativity
  • Collaboration and Teamwork
  • Transparency and Integrity

Work Style:

  • Proactive decision-making
  • Team-oriented collaboration
  • Flexibility in dynamic environments

Self-Assessment Questions:

  • Do you thrive in a fast-paced, innovative work environment?
  • Can you align diverse teams toward common marketing goals?
  • Are you effective in using data to drive marketing strategies?

ASSUMPTION: A cultural fit with Amperity requires adaptability to change and the ability to lead and inspire teams toward strategic innovation in marketing.

⚠️ Potential Challenges

  • Navigating rapid changes in marketing technology
  • Aligning cross-functional teams with company-wide goals
  • Handling complex event management logistics
  • Balancing creative marketing initiatives with budget constraints

ASSUMPTION: The role will challenge candidates to continuously innovate and efficiently manage resources to achieve ambitious marketing objectives amidst industry trends.

πŸ“ˆ Similar Roles Comparison

  • Comparison with other leadership roles in marketing technology companies
  • Similarities with positions emphasizing AI and data-driven marketing strategies
  • Distinctive integration of customer experience in marketing leadership

ASSUMPTION: Unlike many marketing leadership roles, this position at Amperity emphasizes innovation at the intersection of AI and customer data analysis, offering a unique niche in the market.

πŸ“ Sample Projects

  • Developed a multi-channel marketing campaign increasing brand awareness by 30%
  • Hosted a large-scale international conference enhancing partner engagement
  • Implemented a data-driven strategy improving customer retention by 20%

ASSUMPTION: Candidates should expect to lead significant initiatives with noticeable impacts on customer engagement and revenue, aligning with past successful project experiences.

❓ Key Questions to Ask During Interview

  • What are the primary goals for the field marketing team in the upcoming year?
  • How is success measured for this role?
  • What collaborations are expected with other departments?
  • What challenges might I face in this position?
  • How does Amperity support professional development and growth?

ASSUMPTION: Asking insightful questions can demonstrate strategic thinking and readiness to take on the responsibilities of the role, aligning expectations on both sides.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the company’s careers page
  • Prepare your resume and cover letter highlighting relevant experience
  • Ensure your LinkedIn profile is updated and aligned with your application materials
  • Gather references who can speak to your leadership and strategic marketing abilities
  • Follow up with the hiring team to express continued interest and ask for feedback

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.