📌 Core Information
🔹 Job Title: Director, Field Marketing
🔹 Company: AcuityMD
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the overall field marketing strategy to drive brand awareness, pipeline growth, and customer engagement.
- Leading the execution of a comprehensive event strategy, including in-person conferences, trade shows, and webinars.
- Partnering closely with sales, customer success, and other teams to integrate field marketing into broader go-to-market strategies.
- Establishing and maintaining strategic partnerships with external organizations, sponsors, and influencers to amplify event reach and impact.
- Implementing a framework for measuring event success and tracking field marketing contributions to business objectives.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work collaboratively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and own the overall field marketing strategy to drive brand awareness, pipeline growth, and customer engagement.
✅ Align field marketing initiatives with sales goals, product launches, and regional business needs.
✅ Lead the execution of a comprehensive event strategy, including in-person conferences, trade shows, and webinars.
✅ Partner closely with sales, customer success, and other teams to integrate field marketing into broader go-to-market strategies.
✅ Establish and maintain strategic partnerships with external organizations, sponsors, and influencers to amplify event reach and impact.
✅ Implement a framework for measuring event success and tracking field marketing contributions to business objectives.
✅ Analyze event performance to continuously refine strategies and improve ROI.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to manage multiple events and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience planning, managing, and executing both in-person and digital events at scale
Required Skills:
- Proven ability to build and execute integrated field marketing strategies that align with business goals.
- Strong leadership skills, with a track record of successful stakeholder management.
- Exceptional communication skills.
- Team player who works collaboratively with sales, marketing, and other cross-functional teams.
- Highly organized with superior attention to detail.
Preferred Skills:
- Experience in the MedTech industry.
ASSUMPTION: While experience in the MedTech industry is not required, it would be beneficial for understanding the industry-specific nuances and building relationships with key stakeholders.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in Marketing with 10+ years of experience)
Benefits:
- Remote work with a work-from-home stipend
- Unlimited vacation
- Paid Health, Dental, and Vision Plans
- Home Office Stipend
- Learning Budget
- Optional Team Retreats
- Parental Leave
- Ground floor opportunity with competitive compensation and equity upside
Working Hours: Full-time (40 hours/week) with flexible hours and unlimited vacation time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing with 10+ years of experience. The actual salary may vary based on factors such as the candidate's specific experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, MedTech Intelligence Platform)
Company Size: 51-200 employees (small to mid-sized company, offering a more intimate work environment and opportunities for growth)
Founded: 2020 (relatively new company with a strong focus on innovation and growth)
Company Description:
- Backed by leading investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health)
- Works with customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors
- Values working collaboratively to solve hard problems for customers with simple, innovative solutions and fosters an active culture of mentorship and inclusion
Company Specialties:
- MedTech Intelligence Platform
- Medical Technology Adoption
- Medical Device Distribution
Company Website: acuitymd.com
ASSUMPTION: AcuityMD is a growing company with a strong focus on innovation and expansion in the MedTech industry. They value collaboration and inclusion, making it an attractive option for candidates seeking a dynamic work environment.
📊 Role Analysis
Career Level: Director (executive-level role with significant responsibilities and decision-making authority)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a growing team of field marketing professionals
Work Arrangement: Remote (with the option for in-person team retreats and co-working events)
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunity to shape the field marketing strategy and make a significant impact on the company's success
- Possibility to transition into a more senior role, such as Vice President of Marketing, as the company expands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, shape the field marketing strategy, and take on additional responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Remote (with optional in-person team retreats and co-working events)
Office Location(s): Boston, MA; New York, NY; Los Angeles, CA; Toronto, ON (with remote work allowed for US and Canadian residents)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere within the US or Canada
- In-person team retreats and co-working events provide opportunities for face-to-face collaboration and networking
- Access to major cities and tech hubs, such as Boston, New York, and Los Angeles, offers a vibrant and dynamic work environment
Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited vacation time
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while in-person team retreats and co-working events provide opportunities for collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (CMO) to discuss the role's responsibilities and the candidate's qualifications
- Case study or project presentation to demonstrate the candidate's strategic thinking and problem-solving skills
- Final interview with key stakeholders to assess the candidate's fit within the team and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute a comprehensive field marketing strategy
- Research AcuityMD's mission, values, and company culture to ensure a strong fit and alignment with your personal goals and work style
ATS Keywords: Field Marketing, Event Planning, Stakeholder Management, Integrated Marketing Strategies, MedTech, Medical Technology Adoption, Medical Device Distribution
ASSUMPTION: The interview process for this role is likely to be comprehensive and in-depth, focusing on the candidate's strategic thinking, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
- Event management software (e.g., Cvent, Eventbrite, or Bizzabo)
- CRM software (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on AcuityMD's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to solve hard problems for customers with simple, innovative solutions
- Empathy: Learning with empathy and fostering an active culture of mentorship and inclusion
- Growth: Embracing a growth mindset and continuously seeking opportunities to learn and improve
Work Style:
- Remote-friendly: Offering a high degree of flexibility and work-life balance
- Dynamic: Providing opportunities for collaboration, networking, and professional growth
- Inclusive: Fostering a culture of mentorship and inclusion, valuing diversity and different perspectives
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working collaboratively with cross-functional teams and managing stakeholders?
- Do you have a proven track record of developing and executing successful field marketing strategies?
ASSUMPTION: AcuityMD values collaboration, empathy, and growth, seeking candidates who align with these values and thrive in a remote, dynamic, and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple events and initiatives simultaneously, requiring strong project management skills and attention to detail
- Aligning field marketing initiatives with sales goals, product launches, and regional business needs, necessitating strong communication and collaboration skills
- Establishing and maintaining strategic partnerships with external organizations, sponsors, and influencers, requiring a proactive and strategic mindset
- Analyzing event performance and continuously refining strategies to improve ROI, demanding strong data analysis and reporting skills
ASSUMPTION: This role presents several challenges that require strong leadership, project management, communication, and data analysis skills. Successful candidates will be able to navigate these challenges and make a significant impact on AcuityMD's growth and success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on event planning and management, requiring a unique blend of skills and experience
- Compared to other field marketing roles, this position offers a high degree of autonomy and responsibility, with the opportunity to shape the field marketing strategy and make a significant impact on the company's success
- Career progression in this role may include transitioning into a more senior role, such as Vice President of Marketing, as the company expands
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, requiring a specific skill set and experience level. Successful candidates will have a strong background in field marketing, event planning, and stakeholder management, with a proven track record of driving brand awareness, pipeline growth, and customer engagement.
📝 Sample Projects
- Developing and executing a comprehensive event strategy for a major industry conference, including speaker selection, agenda development, and vendor management
- Managing a team of field marketing professionals to execute multiple events simultaneously, ensuring consistent branding, messaging, and logistics across all events
- Analyzing event performance data to identify trends, optimize strategies, and improve ROI for future events
ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and challenges the successful candidate may face in this role. Strong project management, data analysis, and strategic thinking skills will be essential for success in this position.
❓ Key Questions to Ask During Interview
- Can you describe the current field marketing strategy and how this role will contribute to its evolution and success?
- How does AcuityMD support the growth and development of its field marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AcuityMD measure the success of its field marketing initiatives, and what metrics are most important for this role to focus on?
- What opportunities exist for collaboration and knowledge-sharing with other teams, such as sales, customer success, and product development?
ASSUMPTION: These key questions will help the candidate better understand the role's responsibilities, the company's culture, and the opportunities for growth and collaboration. Asking thoughtful and insightful questions demonstrates the candidate's interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: AcuityMD Job Application
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and project management abilities
- Prepare a case study or project presentation that demonstrates your ability to develop and execute a comprehensive field marketing strategy, focusing on your approach to event planning, stakeholder management, and data analysis
- Research AcuityMD's mission, values, and company culture to ensure a strong fit and alignment with your personal goals and work style
- Follow up with the hiring manager (CMO) one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
