Director, Field Marketing

**📌 Core Information** 🔹 **Job Title:** Director, Field Marketing (EMEA) 🔹 **Company:** HashiCorp 🔹 **Location:** Germany (Remote OK) 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing 🔹 **Date Posted:** April 24, 2025 🔹 **Experience Level:** 10+ years (3+ years in leadership) 🔹 **Remote Status:** Remote OK (with periodic travel) **🚀 Job Overview** HashiCorp is seeking a dynamic **Director of Field Marketing for EMEA** to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa. This high-impact, strategic role involves partnering closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives. Key aspects of this role include: - Serving as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results. - Developing and executing integrated field marketing programs, including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities. - Collaborating with cross-functional teams to ensure regional messaging and programs are aligned. - Managing and optimizing regional marketing budgets to maximize return on investment. - Tracking, measuring, and reporting on the effectiveness of marketing programs against KPIs. **ASSUMPTION:** This role requires a strong understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries. The ideal candidate will have proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact. **📋 Key Responsibilities** ✅ Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results. ✅ Partner closely with EMEA sales leadership to align marketing initiatives with regional pipeline and revenue goals. ✅ Develop and execute integrated field marketing programs, including regional events (in-person and virtual), hands-on workshops and technical enablement sessions, webinars and digital events, content syndication and localized content programs, and account-based marketing (ABM) initiatives for strategic accounts. ✅ Localize and adapt global campaigns for EMEA markets while ensuring brand consistency. ✅ Manage and optimize regional marketing budgets to maximize return on investment. ✅ Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity. ✅ Collaborate with Product Marketing, Digital Marketing, Global Events, and Executive Programs to ensure regional messaging and programs are aligned. ✅ Develop a high performing team of local field marketers. ✅ Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities. **ASSUMPTION:** This role requires a high level of strategic thinking, project management, and collaboration skills. The ideal candidate will be comfortable working in a fast-paced, high-growth environment and have experience managing budgets, prioritizing initiatives, and driving execution. **🎯 Required Qualifications** **Education:** Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. **Experience:** 10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position. **Required Skills:** - Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact. - Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries. - Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics. - Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis. - Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment. - Exceptional project management, collaboration, and communication skills. - Experience with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and other martech solutions is a plus. - Fluency in English required. **Preferred Skills:** - Experience marketing to DevOps, platform teams, infrastructure, or security personas. - Familiarity with HashiCorp tools or other open-source developer tools. - Conversational fluency in other European languages is a plus. **💰 Compensation & Benefits** **Salary Range:** €120,000 - €160,000 per year (based on experience and market rates for similar roles in Germany) **Benefits:** - Competitive health, dental, and vision insurance plans - Generous time off policy - 401(k) match - Employee stock purchase plan - Professional development opportunities **Working Hours:** Full-time (40 hours/week) with flexible working hours and remote work options. **ASSUMPTION:** The salary range provided is an estimate based on market rates for similar roles in Germany. Final compensation will be determined based on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** HashiCorp operates in the software development industry, focusing on multi-cloud infrastructure automation products that underpin critical applications for large enterprises. The company is an IBM subsidiary and has been acquired by IBM, with plans to integrate into the IBM organization. **Company Size:** HashiCorp has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. **Founded:** HashiCorp was founded in 2012 and has since grown to become a leading provider of multi-cloud infrastructure automation products. **Company Description:** - HashiCorp enables organizations to operate infrastructure in the cloud by providing a suite of multi-cloud infrastructure automation products. - The company's open-source projects serve as the core of its products, which are used by large enterprises worldwide to provision, secure, connect, and run their business-critical applications. - HashiCorp fosters a culture of innovation, collaboration, and continuous learning, with a strong focus on empowering its employees to drive success. **Company Specialties:** - DevOps - Cloud adoption - Infrastructure as Code **Company Website:** HashiCorp Website **ASSUMPTION:** As an IBM subsidiary, HashiCorp offers the stability and resources of a large organization while maintaining a startup-like culture focused on innovation and growth. **📊 Role Analysis** **Career Level:** This role is a senior leadership position, offering the opportunity to make a significant impact on HashiCorp's growth in the EMEA region. **Reporting Structure:** The Director of Field Marketing for EMEA will report directly to the Vice President of Marketing and work closely with EMEA sales leadership. **Work Arrangement:** This role is remote-friendly, with a requirement to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year). **Growth Opportunities:** - Expanding the team and mentoring local field marketers. - Collaborating with cross-functional teams to drive regional marketing strategies. - Contributing to HashiCorp's overall growth and success in the EMEA region. **ASSUMPTION:** This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on HashiCorp's expansion in the EMEA market. **🌍 Location & Work Environment** **Office Type:** HashiCorp's headquarters are located in San Francisco, California, with regional offices and remote work options available. **Office Location(s):** Germany (Remote OK) **Geographic Context:** - Germany is a major market for HashiCorp, with a strong focus on driving awareness, pipeline, and revenue in the region. - The EMEA market offers diverse cultural nuances and buying behaviors, requiring a deep understanding of regional dynamics. - Germany is home to a thriving tech industry, with numerous opportunities for collaboration and partnership. **Work Schedule:** Full-time (40 hours/week) with flexible working hours and remote work options. **ASSUMPTION:** The remote-friendly work arrangement allows for a better work-life balance and the ability to attract top talent from across the EMEA region. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the marketing team and other stakeholders. 4. Final interview with the Vice President of Marketing. **Key Assessment Areas:** - Strategic thinking and planning. - Execution and project management skills. - Data-driven approach to marketing and decision-making. - Cultural fit and alignment with HashiCorp's values. **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with field marketing, demand generation, and go-to-market strategies. - Familiarize yourself with HashiCorp's products and the EMEA market landscape. **ATS Keywords:** Field Marketing, Demand Generation, Go-To-Market Strategies, Event Planning, Account-Based Marketing, Digital Marketing, Project Management, Collaboration, Communication, Data Analysis, Budget Management, Sales Alignment, Brand Ambassadorship, Team Development, Marketing Automation, CRM Platforms. **ASSUMPTION:** The interview process for this role will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit, with a strong emphasis on their experience in field marketing and demand generation. **🛠️ Tools & Technologies** - Marketo (marketing automation) - Salesforce (CRM) - Other martech solutions (as needed) **ASSUMPTION:** The ideal candidate will have experience with marketing automation tools, CRM platforms, and other martech solutions relevant to field marketing and demand generation. **👔 Cultural Fit Considerations** **Company Values:** - Empowerment - Collaboration - Innovation - Customer-centricity - Integrity **Work Style:** - Fast-paced and high-growth environment - Data-driven decision-making - Strong collaboration and communication skills - Ability to work independently and manage multiple projects **Self-Assessment Questions:** - How do you align with HashiCorp's company values, and how have you demonstrated these values in your previous roles? - How do you approach working in a fast-paced, high-growth environment, and how have you managed multiple projects and priorities in the past? - How do you ensure strong collaboration and communication with cross-functional teams, and how have you driven alignment with regional sales leadership in your previous roles? **ASSUMPTION:** The ideal candidate for this role will be a strong cultural fit with HashiCorp, demonstrating a deep understanding of the company's values and a commitment to driving success in a fast-paced, high-growth environment. **⚠️ Potential Challenges** - Navigating the diverse cultural nuances and buying behaviors across the EMEA region. - Balancing the strategic planning and execution aspects of the role. - Managing a regional marketing budget and optimizing return on investment. **ASSUMPTION:** The ideal candidate will be able to overcome these challenges by leveraging their deep understanding of the EMEA market, strong project management skills, and data-driven approach to marketing. **📈 Similar Roles Comparison** - **Product Marketing Manager:** Focuses on product positioning, messaging, and content creation, while the Director of Field Marketing is responsible for executing regional marketing initiatives and driving pipeline and revenue growth. - **Demand Generation Manager:** Primarily focused on lead generation and nurturing, whereas the Director of Field Marketing oversees the entire regional marketing plan and results, including events, workshops, and ABM initiatives. - **Sales Development Representative:** Focuses on lead qualification and handoff to the sales team, while the Director of Field Marketing collaborates with sales leadership to align marketing initiatives with regional pipeline and revenue goals. **ASSUMPTION:** This role offers a unique blend of strategic planning and execution, with a strong focus on driving pipeline and revenue growth in the EMEA region. **📝 Sample Projects** - **EMEA Regional Marketing Plan:** Develop and execute a comprehensive marketing plan for the EMEA region, aligning with business objectives and driving awareness, pipeline, and revenue growth. - **Strategic Account Planning:** Collaborate with sales leadership to develop and execute ABM initiatives for strategic accounts, driving pipeline and revenue growth in key accounts. - **Event Planning and Execution:** Plan and execute regional events, workshops, and webinars, ensuring brand consistency and maximizing return on investment. **ASSUMPTION:** These sample projects provide a snapshot of the strategic planning and execution aspects of the role, highlighting the importance of collaboration, data-driven decision-making, and strong project management skills. **❓ Key Questions to Ask During Interview** - How does this role fit into HashiCorp's overall growth strategy in the EMEA region? - What are the key priorities for the first 90 days in this role? - How does HashiCorp support the professional development and growth of its employees? - What are the most significant challenges facing the EMEA market, and how can this role address them? - How does HashiCorp measure the success of its field marketing initiatives, and what KPIs are most important for this role? **ASSUMPTION:** These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to drive success in the EMEA market. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: HashiCorp Careers 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for your interview by researching HashiCorp's products, the EMEA market landscape, and the company's values and culture. 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. 5. Be prepared to discuss your experience with field marketing, demand generation, and go-to-market strategies, as well as your understanding of the EMEA market landscape. **⚠️ Disclaimer** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.