🔹 Job Title: Director, Field Marketing, Americas (Universal Robots / MiR, Chicago IL, N. Reading MA, Novi MI)
🔹 Company: Teradyne
🔹 Location: Novi, Michigan, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive integrated marketing and communications strategy that aligns with the region's business objectives and supports the overall company strategy.
- Providing leadership to the field marketing teams and supporting the regional VP of Sales.
- Building common goals with the sales organization ensuring success and accountability.
- Building and inspiring a talented, engaged and high performing Marketing function for the region.
- Creating clarity on roles and responsibilities and a development plan for each individual to ensure business impact, job satisfaction, and career progression.
- Building and activating exhibitions, seminars and customer/partner events that deliver customer intimacy, develop demand and build pipeline.
- Together with sales, building and activating an Account-Based Marketing (ABM) program for key targeted accounts.
- Building partnership with the key channel ecosystem including joint Go-to-Market (GTM) and investment strategies to drive business outcomes.
- Gathering, sharing and leveraging market, customer, channel and other insights to strengthen product and service positioning and iterate marketing strategies.
- Developing audience personas and customer journeys to ensure we inform and delight our audiences improving business impact and efficiency.
- Ensuring best practices, measurement for Return on Marketing Investment (ROMI) and campaign effectiveness.
- Ensuring critical KPI's are agreed upon, communicated, and embedded throughout the marketing funnel and used to inform investment and focus.
- Developing an investment strategy and efficient budget management and reporting aligned to business needs.
- Collaborating with global communications team to oversee the regional communications strategy (including agency partners) to develop and deploy storytelling at brand, product, industry and market level, to increase awareness and create desired perception of Teradyne Robotics, UR, and MiR.
📋 Key Responsibilities
- Provide strategic leadership to develop and execute a comprehensive integrated marketing and communications strategy that aligns with the region's business objectives and supports the overall company strategy.
- Build and activate exhibitions, seminars and customer/partner events that deliver customer intimacy, develop demand and build pipeline.
- Together with sales, build and activate an Account-Based Marketing (ABM) program for key targeted accounts.
- Build partnership with the key channel ecosystem including joint Go-to-Market (GTM) and investment strategies to drive business outcomes.
- Gather, share and leverage market, customer, channel and other insights to strengthen product and service positioning and iterate marketing strategies.
- Develop audience personas and customer journeys to ensure we inform and delight our audiences improving business impact and efficiency.
- Ensure best practices, measurement for Return on Marketing Investment (ROMI) and campaign effectiveness.
- Ensure critical KPI's are agreed upon, communicated, and embedded throughout the marketing funnel and used to inform investment and focus.
- Develop an investment strategy and efficient budget management and reporting aligned to business needs.
- Collaborate with global communications team to oversee the regional communications strategy (including agency partners) to develop and deploy storytelling at brand, product, industry and market level, to increase awareness and create desired perception of Teradyne Robotics, UR, and MiR.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 15+ years of relevant work experience with a track record of creating successful campaigns and demand generation programs, in a B2B and/or technology context, with experience in an indirect sales structure.
- Skills:
- Proven ability to successfully navigate regional and central marketing structures and dynamics as well as manage remote teams.
- Experience of leading, inspiring and growing a team of high-performing talent.
- Compelling storytelling skills with an ability to execute high impact campaigns end-to-end and a growth marketer with a bias for action and an understanding of each channel’s role in influencing the customer journey.
- Strategic problem-solving capabilities with the ability to analyze market trends, competitive landscapes, and sales data to identify opportunities and address challenges in the Advanced Robotics market.
- Excellent analytical capabilities, with the ability to translate data into action and measure marketing programs.
- Proven experience in developing and executing joint marketing programs with channel partners.
- Experience with Salesforce, PowerBI, and marketing automation platforms (e.g. HubSpot).
- Experience in managing and negotiating with outside creative agencies and partners.
- Proficiency in languages (other than English) would be an asset, with Spanish being highly desirable.
- Build a scalable and high-performance regional demand generation engine, encompassing digital marketing (SEO/SEM, paid social, content marketing), lead nurturing, webinars, email marketing, and event marketing (both virtual and in-person).
💰 Compensation & Benefits
- Salary Range: $150,000 - $200,000 per year (based on experience level and location)
- Benefits:
- Medical, Dental, Vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.
📊 Applicant Insights
🔍 Company Context
- Industry: Semiconductor Manufacturing
- Company Size: 5,001-10,000 employees
- Founded: 1960
- Company Description: Teradyne brings high-quality innovations such as smart devices, life-saving medical equipment and data storage systems to market, faster. Its advanced test solutions for semiconductors, electronic systems, wireless devices and more ensure that products perform as they were designed. Its robotics offerings include collaborative and mobile robots that help manufacturers of all sizes improve productivity and lower costs. Teradyne employs over 6,500 people worldwide.
- Company Specialties: Electronics Manufacturing, Robotics, Semiconductor Test, Industrial Automation, Production Board Test, System Level Test, Storage Test, Wireless Test, and Memory Test.
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: Reports to the VP Marketing & Communications, with a dotted line to the Regional Head of Sales.
- Work Arrangement: Hybrid (30% travel required)
- Growth Opportunities: Potential to shape the future direction of the region and contribute to the company's overall strategy.
- Location Context: East Coast US, preferably within reach of Boston/North Reading MA; Novi, Detroit MI.
🌍 Location & Work Environment
- Office Type: Hybrid (East Coast US, preferably within reach of Boston/North Reading MA; Novi, Detroit MI)
- Office Location(s): North Reading, MA; Novi, MI
- Geographic Context: East Coast US, with a focus on the Boston/North Reading MA area and the Detroit MI area.
- Work Schedule: Full-time, with approximately 30% travel required.
💼 Interview & Application Insights
- Typical Process: Application review, phone screen, on-site interview, and final round with key stakeholders.
- Key Assessment Areas: Strategic thinking, leadership skills, marketing expertise, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and cultural fit.
- Be prepared to discuss your experience with marketing automation platforms, Salesforce, and PowerBI.
- Familiarize yourself with the company's products, industry, and competitors.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
🛠 Tools & Technologies
- Salesforce, PowerBI, HubSpot, and other marketing automation platforms.
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Google Analytics and other web analytics tools.
- Event management software (e.g., Cvent, Bizzabo).
- Project management tools (e.g., Asana, Trello).
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, customer focus, and continuous improvement.
- Work Style: Fast-paced, dynamic, and data-driven, with a strong focus on execution and results.
- Self-Assessment Questions:
1. How have you successfully navigated regional and central marketing structures in previous roles?
2. Can you provide an example of a time when you had to manage a remote team and drive results?
3. How do you approach building and activating customer/partner events to deliver demand and build pipeline?
⚠️ Potential Challenges
- Managing a remote team spread across multiple time zones.
- Balancing the needs of regional marketing with global marketing strategies.
- Ensuring alignment with sales teams and channel partners.
- Keeping up with the latest marketing trends and technologies.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on the Americas region, while similar roles may have a global scope.
- This role requires experience in an indirect sales structure, while similar roles may focus on direct sales or channel marketing.
- Industry-specific context: The Advanced Robotics industry is rapidly evolving, with new competitors and technologies emerging regularly.
- Career path comparison: This role offers the opportunity to shape the region's marketing strategy and contribute to the company's overall growth, providing significant career growth potential.
📝 Sample Projects
- Developing and executing a successful regional marketing campaign that drove demand and increased market share.
- Building and activating an Account-Based Marketing (ABM) program that resulted in significant pipeline growth.
- Leveraging market insights to inform product positioning and messaging, leading to increased customer engagement and adoption.
💡 Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the marketing team in this region, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.teradyne.com/Universal-Robots/job/North-Reading-Director%2C-Field-Marketing%2C-Americas-%28Universal-Robots-MiR%2C-Chicago-IL%2C-N_-Reading-MA%2C-Novi-MI%29-MA/1279270300/).
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and cultural fit.
- Prepare for phone and on-site interviews by researching the company, its products, and industry trends.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
