📌 Core Information
🔹 Job Title: Director, Field Marketing
🔹 Company: HashiCorp
🔹 Location: France
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: EMEA (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing initiatives to drive awareness, pipeline, and revenue across EMEA
- Developing and executing integrated field marketing programs
- Partnering closely with EMEA sales leadership to align marketing initiatives with regional pipeline and revenue goals
- Managing and optimizing regional marketing budgets
- Tracking, measuring, and reporting on the effectiveness of marketing programs against KPIs
ASSUMPTION: This role requires a strategic mindset and strong execution skills to drive marketing success in the EMEA region.
📋 Key Responsibilities
✅ Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results
✅ Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals
✅ Develop and execute integrated field marketing programs, including regional events, workshops, webinars, content syndication, and ABM initiatives
✅ Localize and adapt global campaigns for EMEA markets while ensuring brand consistency
✅ Manage and optimize regional marketing budgets to maximize return on investment
✅ Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity
✅ Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned
✅ Develop a high performing team of local field marketers
✅ Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position
Required Skills:
- Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact
- Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries
- Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics
- Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis
- Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment
- Exceptional project management, collaboration, and communication skills
- Fluency in English required
- Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)
Preferred Skills:
- Experience marketing to DevOps, platform teams, infrastructure, or security personas
- Familiarity with HashiCorp tools or other open-source developer tools
- MBA is a plus
- Conversational fluency in other European languages is a plus
ASSUMPTION: Candidates should have a strong background in field marketing and a proven track record of driving business impact through strategic marketing initiatives.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI-estimated, based on industry standards for a Director-level role in France)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Parental leave
- Employee assistance program
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a Director-level role in France. Actual compensation may vary based on experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: HashiCorp is a leading provider of multi-cloud infrastructure automation products, with a strong focus on DevOps, cloud adoption, and infrastructure as code. They operate in the competitive software development industry.
Company Size: HashiCorp has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: HashiCorp was founded in 2012 and has since grown to become a prominent player in the cloud infrastructure space.
Company Description:
- HashiCorp helps organizations operate cloud infrastructure in a multi-cloud environment
- They offer a suite of products with open-source projects at their core, underpinning critical applications for large enterprises
- HashiCorp is committed to helping organizations deliver essential services, communications tools, and entertainment platforms worldwide
Company Specialties:
- DevOps
- Cloud adoption
- Infrastructure as Code
Company Website: http://www.hashicorp.com
ASSUMPTION: HashiCorp's size and industry position provide opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Marketing or a similar executive.
Reporting Structure: The Director of Field Marketing for EMEA will likely have a team of local field marketers reporting to them.
Work Arrangement: This role is remote-friendly, with a focus on results and flexibility. Occasional travel is required for events and meetings.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work closely with senior leadership and influence the company's go-to-market strategy
- Chance to develop and mentor a team of local field marketers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the EMEA region.
🌍 Location & Work Environment
Office Type: HashiCorp has a hybrid work environment, with both remote and on-site work options available.
Office Location(s): The primary office for this role is in France, with the option to work remotely from other locations in EMEA.
Geographic Context:
- France is a major market for HashiCorp, with a significant customer base and growth potential
- The EMEA region presents diverse cultural nuances and buying behaviors, requiring a nuanced marketing approach
- This role offers the opportunity to work with customers and partners across a wide range of industries and verticals
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work arrangement and diverse geographic context provide unique opportunities and challenges for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Marketing)
- Interview with a member of the marketing leadership team
- Final interview with the CMO or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Execution and project management skills
- Cultural fit and alignment with HashiCorp's values
- Domain expertise in field marketing and the EMEA region
Application Tips:
- Highlight your experience partnering with sales teams and driving measurable business impact
- Demonstrate your understanding of the EMEA market and regional buying behaviors
- Showcase your ability to manage budgets, prioritize initiatives, and work in a fast-paced environment
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Field Marketing, Demand Generation, Go-To-Market Strategies, Event Planning, Account-Based Marketing, Digital Marketing, Project Management, Collaboration, Communication, Data Analysis, Budget Management, Sales Alignment, Brand Ambassadorship, Marketing Automation, CRM Platforms, Team Development
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation tools)
- Salesforce (or similar CRM platforms)
- Other martech solutions, such as event management, webinar, and content syndication tools
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Default to action
- Be remarkable
- Take ownership
- Communicate openly and honestly
Work Style:
- Results-driven and focused on execution
- Collaborative and team-oriented
- Adaptable and comfortable with change
- Data-driven and analytical
Self-Assessment Questions:
- How do you embody HashiCorp's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or strategy
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with HashiCorp's values and work style, as well as their ability to thrive in a fast-paced, results-driven environment.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and cultures
- Balancing the need for regional customization with global brand consistency
- Proving the ROI of marketing initiatives in a data-driven environment
- Keeping up with the fast-paced growth and evolution of the company and its products
ASSUMPTION: These challenges present opportunities for growth and impact, as well as the need for strong project management and communication skills.
📈 Similar Roles Comparison
- Compared to a similar role at a smaller company, this position offers more resources and a larger team to manage
- At a larger company, the candidate may have less direct influence on the go-to-market strategy
- In terms of career path, this role provides an opportunity to grow into a VP or senior leadership position
ASSUMPTION: Candidates should consider the size of the company and their preferred work environment when evaluating this role.
📝 Sample Projects
- Planning and executing a regional event series to drive brand awareness and lead generation
- Developing and implementing an ABM strategy for a key set of strategic accounts
- Localizing global campaigns for the EMEA market while maintaining brand consistency
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring both planning and execution skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall go-to-market strategy?
- What are the biggest challenges facing the EMEA marketing team, and how can this role address them?
- How does HashiCorp support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its field marketing programs, and how can this role contribute to that success?
ASSUMPTION: These questions help candidates understand the role's strategic importance, the team's challenges, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your experience partnering with sales teams and driving measurable business impact
- Prepare for the interview by researching HashiCorp's products, market position, and company culture
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
