Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote

📌 Core Information

🔹 Job Title: Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote

🔹 Company: Anywhere

🔹 Location: United States (Remote with travel to Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth, Houston, Minnesota, Ohio, Pittsburgh, St. Louis, and Utah)

🔹 Job Type: Full time

🔹 Category: Real Estate

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote with up to 50% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading a team and driving marketing efforts across multiple regions
• Developing and executing local marketing plans, including advertising and strategy
• Collaborating with regional presidents, agents, managers, and marketing specialists
• Building relationships and promoting marketing initiatives in the field
• Conducting market research and competitive analysis

ASSUMPTION: This role requires a strategic, innovative, and results-driven leader with strong communication and leadership skills. The ideal candidate will thrive in a fast-paced environment and be energized by both one-on-one coaching and large group initiatives.

📋 Key Responsibilities

✅ Own the development, execution, and results of the company’s local marketing plan, including advertising, strategy, and tactical implementation, and clearly communicate the progress regularly to internal stakeholders.

✅ Maintain a significant presence in the market by interacting with local senior leaders on strategies that support the agent value proposition.

✅ Select, provide strategic direction, and develop marketing managers located in the region to support local operating company marketing needs.

✅ Work proactively in the field to promote marketing initiatives and assist agents/employees with marketing, by leveraging marketing managers and specialists.

✅ Develop relationships with top-producing agents to support their marketing and business goals, focusing on the company’s products and programs

✅ Effectively communicate the Coldwell Banker marketing suite and technology stack and its benefits and provide support

✅ Conduct research and analysis on competing brokerages, identifying opportunities, and working with company leaders to connect competitive advantages with actionable strategic decisions

✅ Exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers

ASSUMPTION: This role requires a high level of independence, adaptability, and the ability to work effectively in a fast-paced, minimally supervised environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or related field

Experience: Minimum 8-10 years of multi-channel marketing experience in a medium/large professional services company with 4 years of team lead experience at management/Director level

Required Skills:

• Real estate brokerage or agency experience
• Persuasive oral and written communication skills and strong listening skills
• Polished public speaking ability, capable of delivering compelling and professional presentations
• Ability to work well in a minimally supervised, fast-paced environment
• Ability to travel up to 50% of the time

Preferred Skills:

• Experience in social media, online and traditional advertising

ASSUMPTION: Candidates with additional experience in real estate marketing or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in real estate marketing with 10+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on real estate services

Working Hours: Full-time, with up to 50% travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees

Founded: 1906

Company Description:

• Coldwell Banker Commercial (CBC) is a worldwide leader in the commercial real estate industry
• Part of the Anywhere (NYSE: HOUS) brand, a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services
• CBC possesses the largest geographic footprint in today’s commercial real estate marketplace, with approximately 2,100 sales agents working in approximately 200 companies throughout the U.S., as well as internationally

Company Specialties:

• Multifamily
• Industrial
• Office
• Retail
• Investment
• NNN
• Land
• Development
• Distressed Assets / REO
• Real Estate
• Commercial Real Estate

Company Website: http://www.cbcworldwide.com

ASSUMPTION: Coldwell Banker Commercial offers a collaborative network of independently owned and operated affiliates, providing a powerful national presence with the agility of a regional market innovator.

📊 Role Analysis

Career Level: Director

Reporting Structure: Reports directly to regional presidents and collaborates with agents, managers, and marketing specialists

Work Arrangement: Hybrid (Remote with up to 50% travel)

Growth Opportunities:

• Potential to advance to a regional or national leadership role within the company
• Opportunities to expand marketing efforts and impact across multiple regions
• Chance to develop and mentor marketing managers and specialists

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and business growth.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with travel to regional offices)

Office Location(s): Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth, Houston, Minnesota, Ohio, Pittsburgh, St. Louis, and Utah

Geographic Context:

• Regions span across the central, Midwest, and Southwest United States
• Opportunity to work with diverse teams and agents across multiple markets
• Travel requirements may vary depending on the needs of each region

Work Schedule: Full-time, with up to 50% travel required

ASSUMPTION: The remote work aspect of this role allows for flexibility and work-life balance, while the travel requirements provide opportunities to build relationships and gain insights into local markets.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and situational interview
• Case study or presentation
• Final interview with regional presidents

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Leadership and team management
• Adaptability and problem-solving
• Market research and analysis

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions, focusing on your leadership and marketing skills
• Be ready to discuss your approach to market research and competitive analysis

ATS Keywords: Marketing strategy, advertising, local marketing, team leadership, field support, competitive analysis, real estate marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and leadership abilities, as well as their understanding of the real estate industry and marketing trends.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Advertising platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing technology stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Objectivity
• Client-Centric
• Collaboration

Work Style:

• Results-driven
• Innovative and strategic
• Collaborative and supportive
• Adaptable and responsive
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy both one-on-one coaching and large group initiatives?
• Are you comfortable working remotely and traveling up to 50% of the time?
• Do you possess strong communication and presentation skills, with the ability to deliver compelling presentations?

ASSUMPTION: Coldwell Banker Commercial values candidates who are results-driven, innovative, and collaborative, with strong communication skills and the ability to thrive in a fast-paced environment.

⚠️ Potential Challenges

• Managing a team and marketing efforts across multiple regions
• Balancing remote work and travel requirements
• Adapting to the unique needs and preferences of agents and markets across different regions
• Keeping up with industry trends and competitive analysis

ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging their strong leadership, communication, and strategic thinking skills, as well as their ability to adapt and learn quickly.

📈 Similar Roles Comparison

• This role differs from other marketing director positions in real estate by focusing on field marketing and regional strategy
• Industry-specific context: Real estate marketing requires an understanding of the unique needs and preferences of agents and clients in various markets
• Career path comparison: This role offers growth opportunities into regional or national leadership positions within the company

ASSUMPTION: This role provides a unique opportunity to impact marketing efforts and business growth across multiple regions within the real estate industry.

📝 Sample Projects

• Developing and executing a local marketing plan for a new real estate development
• Conducting market research and competitive analysis to inform regional marketing strategy
• Launching an innovative marketing campaign to drive agent engagement and business growth

ASSUMPTION: These sample projects demonstrate the strategic, innovative, and results-driven nature of the role, as well as the opportunity to make a significant impact on the company's marketing efforts and business growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the company's marketing efforts in the regions I will be supporting?
• How does the company measure the success of its marketing initiatives, and how will my performance be evaluated?

ASSUMPTION: These questions will help the candidate better understand the role, the company's marketing strategy, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions, focusing on your leadership and marketing skills
• Be ready to discuss your approach to market research and competitive analysis
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.