Director, Fragrance Marketing

📌 Core Information

🔹 Job Title: Director, Fragrance Marketing

🔹 Company: LVMH Perfumes & Cosmetics

🔹 Location: New York, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the Dior Men’s Fragrance strategy in the US market
• Building and driving business targets while protecting brand equity
• Managing a team and collaborating with cross-functional partners
• Conducting in-depth business analysis and developing action plans
• Developing competitive intelligence and customer knowledge

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the fragrance category to drive success in the US market.

📋 Key Responsibilities

✅ Build and drive the Men’s Fragrance strategy to deliver ambitious business targets while protecting brand equity

✅ Manage a team of direct reports and lead cross-functional partners, fostering a collaborative and supportive environment to achieve collective goals

✅ Lead in-depth business analysis and share-out of Men’s Fragrance sales performance, building an action-oriented game plan to address challenges or capitalize on positive momentum

✅ Develop and maintain competitive intelligence and customer knowledge for the North American Fragrance market to drive competitive leadership

✅ Influence and build strong relationships with Marketing counterparts in HQ/France to ensure alignment and optimization of global brand strategy

✅ Cross-functional collaboration to drive the Men’s Fragrance Business, including media, PR, influencer teams, sales and education teams, and visual merchandising

✅ Plan and forecast new product launches, monitor core inventory, and analyze and refine shipment forecasts on a monthly basis

✅ Develop and recommend pricing for Fragrance programs and assist in the preparation of company price increase recommendations

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership and communication skills to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of pertinent experience in Marketing, with extensive knowledge of the fragrance category

Required Skills:

• Excellent strategic thinking and creative problem-solving skills
• Ability to build strong relationships and influence cross-functional teams
• Demonstrated ability to lead and manage a team effectively
• Excellent collaboration and communication skills
• Strong analytical skills and experience in business analysis
• Ability to travel (10-15%)
• Deals with confidential information and/or issues using discretion and judgment

Preferred Skills:

• Experience working with luxury brands
• Fluency in French

ASSUMPTION: Candidates with experience in the luxury goods industry and/or fluency in French may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $190,000 USD (This is an estimate based on industry standards for a Director-level role in Marketing within the luxury goods industry in New York. The actual salary may vary based on factors such as experience, skills, and performance.)

Benefits:

• Competitive benefits package (details not provided)
• Opportunity to work with a prestigious global brand

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. The benefits package is competitive but may not be fully disclosed in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, within the broader luxury goods industry

Company Size: 1,001-5,000 employees (LVMH Perfumes & Cosmetics division)

Founded: 1946 (Parfums Christian Dior), 1987 (LVMH Group)

Company Description:

• LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism, combining longevity and development of key lines with boldness of new creations
• The division includes historic Houses such as Parfums Christian Dior, Parfums Givenchy, and Guerlain, as well as young brands with strong potential like Benefit Cosmetics, Fresh, and Make Up For Ever
• The success of the division depends on finding the right balance between these brands and driving them with the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image

Company Specialties:

• Luxury perfumes and cosmetics
• Global brand management
• Cross-functional collaboration and team leadership

Company Website: http://www.lvmh.com/houses/perfumes-cosmetics/

ASSUMPTION: LVMH Perfumes & Cosmetics is a large division within the LVMH Group, focusing on luxury perfumes and cosmetics brands. The company values excellence, creativity, and innovation in its products and brand management.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Vice President of Fragrance Marketing

Reporting Structure: This role has one direct report (Assistant Manager) and collaborates with various cross-functional partners

Work Arrangement: On-site, with the expectation to travel 10-15% of the time

Growth Opportunities:

• Potential to grow within the LVMH Group, given its diverse portfolio of luxury brands
• Opportunity to gain experience working with global brands and cross-functional teams
• Possibility to develop leadership and strategic skills through managing a team and driving business targets

ASSUMPTION: This role offers growth opportunities within the LVMH Group and the chance to develop leadership and strategic skills through team management and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Modern, professional office environment in New York City

Office Location(s): New York, United States

Geographic Context:

• New York City is a major global hub for the luxury goods industry
• The office is located in a vibrant and dynamic business district, offering easy access to various amenities and transportation options
• The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The office environment is professional and modern, with easy access to various amenities and transportation options. The work schedule is flexible, with the expectation to work additional hours as needed to meet business targets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or cross-functional partners
• Final interview with the Vice President of Fragrance Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Analytical skills and business acumen

Application Tips:

• Highlight your relevant experience in marketing, with a focus on the fragrance category
• Demonstrate your strategic thinking and problem-solving skills through examples from your past experiences
• Showcase your ability to lead and manage a team, as well as collaborate with cross-functional partners
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Marketing, Fragrance, Strategy, Leadership, Team Management, Cross-functional Collaboration, Business Analysis, Luxury Goods, LVMH, Parfums Christian Dior

ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video screening, and multiple in-person or video interviews with the hiring manager and cross-functional partners.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Business intelligence tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary, but typically include Microsoft Office Suite, business intelligence tools, project management tools, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Creativity
• Innovation
• Perfect mastery of brand image

Work Style:

• Collaborative and supportive team environment
• Focus on driving business targets and protecting brand equity
• Cross-functional collaboration and open communication

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive team environment?
• Are you comfortable working with cross-functional partners to drive collective goals?
• Do you have a strong understanding of the fragrance category and luxury goods industry?

ASSUMPTION: LVMH Perfumes & Cosmetics values excellence, creativity, innovation, and perfect mastery of brand image. The work style is collaborative and supportive, with a focus on driving business targets and protecting brand equity through cross-functional collaboration and open communication.

⚠️ Potential Challenges

• Managing a team and driving results in a competitive market
• Balancing global brand strategy with local market needs
• Adapting to a fast-paced and dynamic work environment
• Dealing with confidential information and using discretion and judgment

ASSUMPTION: This role may present challenges in managing a team and driving results in a competitive market, balancing global brand strategy with local market needs, and adapting to a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Brand Manager position within the luxury goods industry, with a focus on fragrance marketing
• Compared to other marketing roles, this position requires a strong understanding of the fragrance category and experience working with luxury brands
• Career progression may include moving into a Vice President or Senior Director role within the LVMH Group

ASSUMPTION: This role is similar to a Marketing Director or Brand Manager position within the luxury goods industry, with a focus on fragrance marketing. Compared to other marketing roles, this position requires a strong understanding of the fragrance category and experience working with luxury brands. Career progression may include moving into a Vice President or Senior Director role within the LVMH Group.

📝 Sample Projects

• Developing and implementing a strategic plan to launch a new fragrance in the US market
• Conducting a competitive analysis of the US fragrance market and developing recommendations to improve market share
• Leading a cross-functional team to create and execute a 360-degree activation plan for an existing fragrance, including media, PR, influencer, sales, and visual merchandising components

ASSUMPTION: Sample projects for this role may include developing and implementing strategic plans for fragrance launches, conducting competitive analyses, and leading cross-functional teams to create and execute marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Fragrance Marketing department?
• How does this role contribute to the overall success of the Dior Men’s Fragrance business in the US market?
• What are the key priorities for this role in the first 90 days?
• How does LVMH support the growth and development of its employees?
• What is the company culture like, and how does it foster collaboration and innovation?

ASSUMPTION: Key questions to ask during the interview may include inquiries about the team structure, role priorities, company support for employee growth, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/LVMHPerfumesCosmetics/744000053117960-director-fragrance-marketing
• Tailor your resume and cover letter to highlight your relevant experience in marketing, with a focus on the fragrance category and luxury goods industry
• Prepare examples of your strategic thinking and problem-solving skills, as well as your leadership and team management abilities
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.