📌 Core Information
🔹 Job Title: Director, Frontline Marketing - Philippines
🔹 Company: The Coca-Cola Company
🔹 Location: Philippines - Taguig City
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving bottler alignment on marketing agenda and strategies
- Actively working on regional market development
- Leading negotiations and alignment with key stakeholders
- Managing brand activation at the local level
ASSUMPTION: This role requires a high level of collaboration and stakeholder management, with a focus on driving strategic marketing initiatives and ensuring successful brand activation.
📋 Key Responsibilities
✅ Manage bottler alignment on marketing agenda: portfolio priorities and category/brand strategies and plans
✅ Actively work on regional market development to ensure the right implementation of projects
✅ Provide market input and/or participate in agile development of Organizational Unit and market-level Innovation projects
✅ Provide input to localization and real-time amplification of integrated marketing communications campaigns
✅ Input into End-2-End consumer & shopper engagement strategy and identify region-specific engagement opportunities
✅ Manage brand activation at the local level, including point of sales activations & promos and experiential marketing events
✅ Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
✅ Develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda
✅ Lead negotiations and alignment with key stakeholders
✅ Identify needs for campaign localization or customization as necessary
ASSUMPTION: This role requires a strong understanding of marketing activation, project management, and stakeholder management to ensure successful brand campaigns and activations.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience: 10+ years of marketing and leadership experience, including leading smaller teams
Required Skills:
- Business & brand strategy
- Marketing activation/execution
- Project management
- Innovation commercialization
- Point of sales and experiential marketing
- Relationship management with external stakeholders
- Team management & leadership
Preferred Skills:
- Market dynamic in franchise unit
- Strong business/commercial acumen
- Consumer insights
- Growth-oriented thinking
ASSUMPTION: This role requires a strong background in marketing, leadership, and stakeholder management to drive successful brand campaigns and activations.
💰 Compensation & Benefits
Salary Range: PHP 2,500,000 - PHP 3,500,000 per year (Based on industry standards for a Director-level role in the Philippines)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee discounts on Coca-Cola products
- Paid time off and holidays
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Philippines. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global presence with a large local workforce in the Philippines)
Founded: 1886 (with a significant presence in the Philippines since the early 1900s)
Company Description:
- Global leader in the beverage industry, offering a wide range of products, including Coca-Cola, Sprite, Fanta, and more
- Committed to sustainability and making a positive impact on local economies and communities
- Diverse and inclusive work environment with opportunities for growth and development
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the Philippines, offering a dynamic and challenging work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: Director (Individual contributor role)
Reporting Structure: Reports directly to the Senior Director, Frontline Marketing for the Philippines
Work Arrangement: On-site with flexible work arrangements (00% - 25% travel required)
Growth Opportunities:
- Potential to expand responsibilities based on performance and market needs
- Opportunities to work on high-impact projects and collaborate with global teams
- possibility to transition into a management role in the future
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the local market and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Philippines - Taguig City (with opportunities for regional travel)
Geographic Context:
- Taguig City is a bustling urban area with a mix of commercial and residential developments
- Close proximity to major transportation hubs and shopping centers
- Diverse dining and entertainment options available nearby
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The office location offers a convenient and engaging work environment with easy access to urban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and activation expertise
- Stakeholder management and negotiation skills
- Leadership and team management capabilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and activations you've led
- Be ready to discuss your understanding of the local market and consumer trends
- Follow up after the interview to express your interest and reiterate your qualifications
ATS Keywords: Marketing strategy, brand activation, stakeholder management, leadership, team management, consumer insights, market development, innovation commercialization
ASSUMPTION: The interview process will focus on assessing your marketing expertise, leadership skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspire and empower others to achieve excellence
- Collaboration: Work together to achieve common goals
- Integrity: Uphold ethical standards and act with honesty and transparency
- Quality: Deliver high-quality products and services that exceed customer expectations
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you able to manage multiple stakeholders and drive consensus?
- Do you have a proven track record of successful marketing campaigns and activations?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, seeking candidates who can contribute to a positive and productive team culture.
⚠️ Potential Challenges
- Managing a large portfolio of brands with varying priorities and requirements
- Balancing regional market development with local brand activation
- Navigating a complex stakeholder landscape, including bottlers, customers, and internal teams
- Adapting to a dynamic and evolving market landscape
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on driving bottler alignment and regional market development
- Industry-specific context: The Coca-Cola Company has a unique business model with bottling partners, requiring strong stakeholder management skills
- Career path comparison: This role offers an opportunity to grow into a management position or transition into a different functional area within the company
ASSUMPTION: This role offers a unique blend of marketing, leadership, and stakeholder management responsibilities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a regional marketing strategy for a new product launch
- Managing a cross-functional team to create and implement a successful brand activation campaign
- Conducting market research and consumer insights analysis to inform marketing strategies
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the marketing projects you'll work on in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with other marketing teams within the organization?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and activations you've led
- Research the local market and consumer trends to demonstrate your understanding of the regional landscape
- Follow up after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
