Director, Frontline Marketing - Philippines

📌 Core Information

🔹 Job Title: Director, Frontline Marketing - Philippines

🔹 Company: The Coca-Cola Company

🔹 Location: Philippines - Taguig City

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving bottler alignment on marketing agenda
• Managing regional market development
• Leading negotiations and stakeholder alignment
• Ensuring successful brand activation and marketing strategies

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage cross-functional teams and external stakeholders.

📋 Key Responsibilities

✅ Manage bottler alignment on marketing agenda, including portfolio priorities and category/brand strategies and plans

✅ Actively work on regional market development to ensure right implementation of projects

✅ Provide market input and/or participate in agile development of organizational unit and market-level Innovation projects

✅ Provide input to localization and real-time amplification of integrated marketing communications campaigns

✅ Input into End-2-End consumer & shopper engagement strategy and identify region-specific engagement opportunities

✅ Manage brand activation at the local level, including point of sales activations & promos and experiential marketing events

✅ Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

✅ Develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda

✅ Lead negotiations and alignment with key stakeholders

✅ Identify needs for campaign localization or customization as necessary

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience required

Experience: Significant marketing and leadership experience (10+ years), including leading smaller teams

Required Skills:

• Business & Brand Strategy
• Marketing activation/execution
• Project Management
• Innovation commercialization
• Point of sales and experiential marketing
• Relationship management with external stakeholders
• Team management & leadership

Preferred Skills:

• Market dynamic in franchise unit
• Strong business/commercial acumen
• Consumer insights
• Growth-oriented thinking

ASSUMPTION: Candidates with experience working in cross-functional and cross-geographical teams will be preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be PHP 2,500,000 - PHP 3,500,000 per year, based on industry standards for a Director-level role in the Philippines with 10+ years of experience. This estimate is subject to change based on the candidate's qualifications and the company's internal equity.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Work-life balance initiatives

Working Hours: Full-time position with standard office hours, Monday to Friday, 8:00 AM to 5:00 PM. May require occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal equity. The benefits package may include health insurance, retirement plans, and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a global presence and a portfolio of over 200 beverages.

Company Size: The Coca-Cola Company has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most globally-recognized brands in the world.

Company Description:

• From its roots at the counter of a local Atlanta pharmacy, The Coca-Cola Company has evolved into a global leader in the beverage industry.
• The company is committed to bringing about real change, innovating its portfolio, and transforming its business for sustainability.
• The Coca-Cola Company employs over 700,000 people throughout its global system alongside bottling partners.

Company Specialties:

• Beverages

Company Website: http://www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and reputable organization with a strong brand presence and a commitment to sustainability and innovation.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Senior Director, Frontline Marketing for the Philippines.

Reporting Structure: The Director, Frontline Marketing - Philippines will manage a team of marketing professionals and collaborate with cross-functional teams and external stakeholders.

Work Arrangement: This is an on-site role based in Taguig City, Philippines, with occasional travel requirements (00% - 25%).

Growth Opportunities:

• Potential career progression within the marketing function or broader organization
• Opportunities to work on high-impact projects and initiatives
• Exposure to a diverse and global organization with a strong brand presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing strategies and brand portfolio.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's office in Taguig City, Philippines, is a modern and collaborative workspace.

Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US (Global Headquarters); 20860 N Tatum Blvd, Phoenix, AZ 85050, US (Regional Office); and other locations worldwide.

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and a population of over 110 million people.
• Taguig City is a highly urbanized city and one of the wealthiest cities in the Philippines, located in the National Capital Region.
• The city is known for its bustling business districts, shopping centers, and entertainment hubs.

Work Schedule: Standard office hours, Monday to Friday, 8:00 AM to 5:00 PM, with occasional overtime or weekend work as needed.

ASSUMPTION: The work environment at The Coca-Cola Company's Taguig City office is dynamic, collaborative, and fast-paced, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management
• Marketing activation and project management skills
• Industry knowledge and market insights

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research The Coca-Cola Company's brand portfolio, marketing strategies, and recent campaigns to demonstrate your industry knowledge
• Showcase your ability to manage cross-functional teams and external stakeholders in your application materials

ATS Keywords: Marketing strategy, brand activation, stakeholder management, project management, marketing activation, cross-functional collaboration, leadership, team management, external stakeholders, market development, integrated marketing communications, consumer engagement, point of sales activations, experiential marketing, negotiations, alignment, localization, customization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their ability to manage cross-functional teams and external stakeholders.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The required tools and technologies for this role may vary based on the specific needs of the projects and the organization's technology stack.

👔 Cultural Fit Considerations

Company Values:

• Leadership: Inspire and empower others to achieve excellence
• Collaboration: Work together to achieve common goals
• Innovation: Embrace change and continuous improvement
• Integrity: Act with honesty and ethical behavior
• Accountability: Take responsibility for our actions and results

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development
• Work-life balance initiatives

Self-Assessment Questions:

• Do you thrive in a dynamic, challenging environment and enjoy finding creative solutions to complex problems?
• Are you comfortable working with diverse, multi-cultural teams and managing external stakeholders?
• Do you have a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong leadership skills, a collaborative work style, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large portfolio of brands and marketing campaigns simultaneously
• Balancing the needs of multiple stakeholders, including bottlers, customers, and internal teams
• Working in a fast-paced and dynamic environment with tight deadlines
• Navigating a large and complex organization with multiple layers of management

ASSUMPTION: The challenges associated with this role require a high level of adaptability, strong communication skills, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position, but with a broader scope and more strategic responsibilities
• Unlike other marketing roles, this position focuses on driving bottler alignment and regional market development
• Career progression in this role may lead to senior marketing leadership positions or other strategic roles within the organization

ASSUMPTION: This role offers a unique opportunity to drive marketing strategies and brand activation at a regional level, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a regional marketing strategy for a new product launch
• Managing a cross-functional team to localize and amplify an integrated marketing communications campaign
• Identifying and capitalizing on region-specific engagement opportunities to drive brand growth

ASSUMPTION: The sample projects for this role will involve strategic planning, cross-functional collaboration, and stakeholder management to drive successful marketing outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and functions within the organization?
• What are the most significant challenges facing the marketing team in the region, and how can this role address them?
• How does the company support the growth and development of its marketing professionals?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and help you better understand the organization's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research The Coca-Cola Company's brand portfolio, marketing strategies, and recent campaigns to demonstrate your industry knowledge
• Showcase your ability to manage cross-functional teams and external stakeholders in your application materials
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.