🔹 Job Title: Director, Global Brand Marketing
🔹 Company: Paula’s Choice Skincare
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🚀 Job Overview
Key aspects of this role include:
- Driving global brand strategy and marketing campaigns
- Collaborating with cross-functional teams for 360° marketing plans
- Ensuring brand consistency and measurable results across all touchpoints
- Leveraging consumer insights to drive strategic decisions and innovation
- Managing marketing budgets and resources to maximize ROI
*ASSUMPTION:* This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
👉 Global Brand Strategy & Campaign Development
- Develop and execute global brand strategy to drive brand awareness, preference, and market share
- Create and manage annual marketing calendar, ensuring alignment with global brand strategy and regional market needs
- Develop and implement integrated marketing campaigns, including advertising, digital, social, PR, and influencer marketing
*ASSUMPTION:* This role involves working with various teams and stakeholders to ensure consistent brand messaging and visual identity across all marketing channels.
👉 Cross-Functional Team Collaboration
- Collaborate with global teams to present global strategy for all 360° campaigns and ensure calendar adoption
- Work closely with creative, product/brand marketing, copy, social, influencer, and channel leads to ensure a cohesive consumer journey through the marketing funnel
- Partner with retail marketing teams to drive brand concepting for visual merchandising
*ASSUMPTION:* This role requires excellent communication, presentation, and interpersonal skills to influence stakeholders and drive strategic decisions.
👉 Campaign Management & Optimization
- Manage the development and deployment of launch toolkits containing campaign concept, messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines, and activation concepts
- Ensure timely delivery, brand consistency, and measurable results for all marketing campaigns
- Analyze campaign performance data and optimize future campaigns based on insights and learnings
*ASSUMPTION:* This role involves continuous learning and adaptation to optimize campaign performance and maximize ROI.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 10+ years of marketing experience, with a focus on prestige beauty, luxury, or fashion industries
- Proven track record in developing and executing global marketing campaigns
- Experience working with wholesale partners
Required Skills:
- Excellent communication, presentation, and interpersonal skills
- Demonstrated ability to collaborate effectively across teams and influence stakeholders at all levels
- Strong analytical skills and data-driven decision-making abilities
- Proficiency in marketing automation tools and CRM systems
- Fluency in English; proficiency in additional languages is a plus
Preferred Skills:
- Experience in skincare or personal care industry
- Familiarity with APAC market and consumer trends
- Strong understanding of digital marketing and e-commerce strategies
*ASSUMPTION:* This role requires a consumer-obsessed integrated marketing leader who knows how to cut through the noise of a cluttered landscape.
💰 Compensation & Benefits
Salary Range: $170,000 - $200,000 USD/annually
*Based on national data and may be refined for a candidate's region/town/cost of living. For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.*
Benefits:
- Comprehensive health, vision, and dental insurance
- Retirement savings plan with company match
- Flexible spending account and employee assistance program
- Fitness perks, meditation app membership, and product samples/discounts
- Most roles are fully remote, with some hybrid or on-site positions available
*ASSUMPTION:* Benefits are only available to full-time Paula’s Choice employees.
📌 Applicant Insights
Company Context
Industry: Personal Care Product Manufacturing
Company Size: 501-1,000 employees
Founded: 1995, in Seattle, WA
Company Description:
Paula’s Choice Skincare is a global skin care company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious, fast-growing brand with an inspiring mission: We uncover the truth about skin care and deliver smart, safe products based on scientific research—without gimmicks and misleading claims. Part of Unilever Prestige since 2021, we are proud to present our core values and continue to grow together with our sister brands.
We are proud to consistently show high, double-digit growth. Our main business (75%) is direct-to-consumer via our e-commerce business, making us a fast-paced and profitable organization. Paula’s Choice is committed to diversity. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be the perfect fit for you.
Company Specialties:
- Skincare
- Beauty Product Retail
- Cosmetics
- Beauty Product Reviews
- Beauty
- Personal Care
- e-commerce
- Digital Marketing
- Skincare Education
- Product Innovation
- And Product Development
Role Analysis
Career Level: Senior-level marketing role with significant strategic responsibilities and global impact
Reporting Structure: This role reports directly to the Global Marketing Director and may oversee junior marketing managers or coordinators
Work Arrangement: This role is remote-friendly, with some travel required for global team collaboration and market visits (up to 10%)
Growth Opportunities:
- Potential to grow into a global marketing leadership role or expand into other areas of the business, such as product development or general management
- Opportunities to work on high-impact projects and drive significant business growth
*ASSUMPTION:* This role offers a unique opportunity to make a real impact on a global brand and drive meaningful business results.
Location & Work Environment
Office Type: Most roles are fully remote, with some hybrid or on-site positions available in Seattle, WA
Office Location(s): 605 5th Avenue South, Suite 800, Seattle, WA 98104, US
Geographic Context:
- Seattle, WA: A vibrant, multicultural city with a strong tech industry and a thriving arts and culture scene
- Pacific Northwest: Known for its natural beauty, outdoor recreation opportunities, and mild, marine climate
Work Schedule: Typical business hours with flexibility to global time zones and extended hours as needed
*ASSUMPTION:* This role requires flexibility to work with global teams and adapt to different time zones.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the hiring manager
3. In-depth behavioral and skills-based interviews with cross-functional stakeholders
4. Final interview with the Global Marketing Director or another senior leader
Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Ability to collaborate effectively with global teams
3. Strong communication and presentation skills
4. Understanding of the skincare industry and consumer trends
5. Ability to analyze data and make data-driven decisions
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a global team environment
3. Research the skincare industry and Paula’s Choice as a company to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Marketing Strategy, Global Brand Management, Campaign Development, Cross-Functional Teamwork, Consumer Insights, Data-Driven Decision Making, Skincare Industry, Beauty Product Retail, Cosmetics, Digital Marketing, Global Marketing
*ASSUMPTION:* This role requires a strong understanding of the skincare industry and consumer trends, as well as the ability to analyze data and make data-driven decisions.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Sprout Social)
*ASSUMPTION:* This role requires proficiency in marketing automation tools and CRM systems, as well as strong data analysis and visualization skills.
👔 Cultural Fit Considerations
Company Values:
- Truth: We believe in honest, transparent communication and always strive to do what's right
- Empowerment: We empower our employees and customers to make informed decisions and achieve their goals
- Innovation: We continuously seek new ways to improve our products, marketing, and business operations
- Diversity: We celebrate and embrace our employees' unique perspectives and experiences
- Positivity: We maintain a positive, solutions-oriented attitude in all aspects of our work
Work Style:
- Collaborative: We work closely with our teams and partners to achieve our goals
- Agile: We adapt quickly to changing market conditions and customer needs
- Data-driven: We use data and analytics to inform our decision-making and measure our performance
- Customer-focused: We prioritize our customers' needs and preferences in all aspects of our business
Self-Assessment Questions:
1. How do you ensure that your marketing strategies align with the company's core values and brand identity?
2. Can you provide an example of a time when you had to adapt your marketing plan due to changing market conditions or customer feedback?
3. How do you use data and analytics to inform your marketing decisions and measure the success of your campaigns?
4. Can you describe a situation where you had to collaborate with a diverse team to achieve a common goal?
5. How do you maintain a positive, solutions-oriented attitude when faced with challenges or setbacks in your marketing efforts?
*ASSUMPTION:* This role requires a strong cultural fit with Paula’s Choice, as the company values and work style are integral to its success.
⚠️ Potential Challenges
1. Managing a global team with varying time zones and cultural backgrounds
2. Balancing the need for global consistency with regional market adaptations
3. Keeping up with the fast-paced nature of the beauty industry and consumer trends
4. Ensuring consistent brand messaging and visual identity across all marketing channels and touchpoints
5. Managing marketing budgets and resources to maximize ROI and drive business growth
*ASSUMPTION:* This role requires strong leadership, communication, and project management skills to overcome these challenges and drive successful marketing campaigns.
📈 Similar Roles Comparison
1. This role differs from related positions in its global scope and strategic focus on brand management and marketing strategy
2. Unlike other marketing roles, this position requires a strong understanding of the skincare industry and consumer trends, as well as the ability to analyze data and make data-driven decisions
3. Career path comparison: This role can lead to a global marketing leadership position or expansion into other areas of the business, such as product development or general management
*ASSUMPTION:* This role offers a unique opportunity to drive global brand strategy and marketing campaigns for a leading skincare brand.
📝 Sample Projects
1. Developing and executing a global marketing campaign for a new product launch, including advertising, digital, social, PR, and influencer marketing components
2. Conducting market research and analyzing consumer data to inform marketing strategy and campaign development
3. Collaborating with cross-functional teams to create and implement a global brand refresh, including new branding guidelines, visual identity, and marketing materials
*ASSUMPTION:* These sample projects illustrate the strategic and global nature of this role and its impact on the overall success of the brand.
💡 Key Questions to Ask During Interview
1. How does this role fit into the company's long-term growth plans and marketing strategy?
2. What are the key priorities for this role in the first 90 days?
3. How does the company support the professional development and growth of its marketing team members?
4. What are the most significant challenges facing the brand in the next 12-24 months, and how can this role help address them?
5. How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
*ASSUMPTION:* These questions help assess the strategic importance of the role, the company's commitment to marketing and brand growth, and the opportunities for professional development and impact.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for phone or video screening with the hiring manager, focusing on your problem-solving skills, leadership experience, and ability to work in a global team environment
4. Research the skincare industry and Paula’s Choice as a company to demonstrate your enthusiasm and understanding of the brand
5. Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ Disclaimer: This job description is intended to provide a comprehensive overview of the role and its requirements. However, details may change based on the specific needs of the company or the individual candidate. If you have any questions about the role or the application process, please do not hesitate to contact the hiring manager or the human resources department for clarification.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information, or any other classification protected by federal, state, or local law. We are committed to creating a diverse and inclusive workplace where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.
