📌 Core Information
🔹 Job Title: Director, Global Channel Partnerships
🔹 Company: Reddit
🔹 Location: Amsterdam, Netherlands
🔹 Job Type: On-site
🔹 Category: Sales & Business Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (London or Amsterdam required)
🚀 Job Overview
Key aspects of this role include:
- Leading and accelerating growth via global channel partnerships
- Expanding the network and redefining sales strategies
- Managing all aspects of partnerships, including contract negotiation and partner education
- Increasing international ads revenue
- Representing Reddit in channel partner markets and speaking at key industry events
ASSUMPTION: This role requires a strategic and action-oriented leader with a strong sales mentality and commercial acumen to drive revenue growth through channel partnerships.
📋 Key Responsibilities
✅ Define the playbook: Set the sales strategy and tactics for global channel partners to drive revenue growth
✅ Build and maintain relationships with C-levels & VPs at our partners
✅ Negotiate (and renegotiate) complex partnership agreements
✅ Expand partner network and identify additional investments for growth
✅ Build a strong sales rigor at our partners, set clear targets, and lead partners to exceed established revenue targets
✅ Manage, coach, and develop a team of partner managers to deliver on ambitious revenue targets and build successful partner relationships
✅ Advocate for channel partners internally and build a robust infrastructure to grow and enable partners
✅ Stay up to date with industry trends, market dynamics, and competitive landscape to identify new opportunities
✅ Collaborate with the wider international leadership team to drive scale and growth across all international markets
✅ Travel required
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, communication, and negotiation skills to manage both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 12+ years of experience in digital media, with 7+ years of people management experience within digital media sales
Required Skills:
- Proven background in building complex reseller partnerships from the ground up
- Experience leading a team to sell into reseller partners with a history of exceeding revenue targets
- Customer-centric approach, strong sales mentality, and commercial acumen
- Demonstrated expertise in building and cultivating relationships with senior decision-makers at the C-Suite and VP Level
- Tenacious and entrepreneurial approach to working through product, process, and client challenges
- Strategic thinker who can connect the dots between market trends, client needs, and unique platform capabilities to identify lucrative business opportunities
- Strong sales rigor and pipeline management, with strong analytical and problem-solving skills
- Ability to work in a fast-paced and unstructured work environment while managing change effectively
- Demonstrated high achievement against sales targets
Preferred Skills:
- Prior startup or high-growth experience preferred
ASSUMPTION: Candidates should have a proven track record in building and managing reseller partnerships, with a strong focus on driving revenue growth and exceeding sales targets.
💰 Compensation & Benefits
Salary Range: €150,000 - €200,000 per year (AI-estimated, based on industry standards for a Director-level role in the Netherlands)
Benefits:
- Private Pension plan with Employer-matching
- 100% employer-sponsored group medical plan
- Income Replacement Programs
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days Off
Working Hours: Full-time, with flexible hours and the need for travel
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in the Netherlands. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Social Networking Platforms
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Reddit is the heart of the internet, where millions gather for conversation and community
- Users share, vote, and decide what matters in various topics, from breaking news to fandoms, lifehacks, gaming, sports, health, and more
- Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in its job application procedures
Company Specialties:
- Software Engineering
- Full-Stack Engineering
- Frontend Engineering
- Backend Engineering
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit is a well-established company in the social networking industry, with a strong focus on community and user engagement.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Head of International Sales and will manage a team of partner managers
Work Arrangement: On-site, with the requirement to be based in either London or Amsterdam
Growth Opportunities:
- Potential to expand the channel partner network and drive significant revenue growth
- Opportunity to work with senior leadership and influence the company's international sales strategy
- Possibility to develop and mentor a team of partner managers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Reddit's international sales strategy.
🌍 Location & Work Environment
Office Type: On-site (London or Amsterdam)
Office Location(s): London, UK; Amsterdam, Netherlands
Geographic Context:
- Amsterdam, the Netherlands: A vibrant, multicultural city with a strong tech industry
- London, UK: A global financial and tech hub with a diverse talent pool
Work Schedule: Full-time, with flexible hours and the need for travel
ASSUMPTION: Both London and Amsterdam offer vibrant, multicultural work environments with strong tech industries and diverse talent pools.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the international sales leadership team
- Final interview with the Head of International Sales
Key Assessment Areas:
- Sales strategy and tactics for global channel partners
- Relationship-building and negotiation skills
- Leadership and team management abilities
- Industry knowledge and market trends
Application Tips:
- Highlight your experience in building and managing reseller partnerships
- Demonstrate your ability to exceed sales targets and drive revenue growth
- Showcase your customer-centric approach and strong sales mentality
- Prepare examples of successful partnership negotiations and strategies
ATS Keywords: Global Channel Partnerships, Sales Strategy, Partnership Management, Negotiation, Team Leadership, Revenue Growth, Relationship Building, Market Analysis, Coaching, Analytical Skills, Problem-Solving, Customer-Centric Approach, Strategic Thinking, Pipeline Management, Mentoring, Entrepreneurial Mindset, High-Growth Experience
ASSUMPTION: Reddit's application process is designed to assess candidates' sales strategy, relationship-building, negotiation, leadership, and industry knowledge skills.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Reddit uses industry-standard tools and technologies for sales, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Encourage all honest expression and thoughtful discussion
- Embrace open and authentic communication
- Strive to create a safe and welcoming environment for all users
- Value autonomy and take responsibility for our actions
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- How do you foster open and authentic communication with partners and internal teams?
- Can you provide an example of a time when you created a safe and welcoming environment for all users or stakeholders?
- How do you balance autonomy and collaboration in your leadership style?
ASSUMPTION: Reddit values open and honest communication, collaboration, and a safe and welcoming environment for all users and employees.
⚠️ Potential Challenges
- Managing a remote team and building relationships with partners across different time zones
- Balancing the needs and priorities of both Reddit and its channel partners
- Adapting to a fast-paced and unstructured work environment
- Navigating the complexities of international sales and partnerships
ASSUMPTION: This role presents unique challenges related to remote team management, balancing partner needs, working in a fast-paced environment, and navigating international sales complexities.
📈 Similar Roles Comparison
- This role differs from other sales director positions in its focus on global channel partnerships and reseller management
- Industry-specific context: Social networking platforms have unique dynamics and user bases compared to other industries
- Career path comparison: This role offers the opportunity to build and manage a global channel partner network, with potential growth into senior leadership positions within Reddit's international sales organization
ASSUMPTION: This role is unique in its focus on global channel partnerships and offers a distinct career path within Reddit's international sales organization.
📝 Sample Projects
- Developing and implementing a comprehensive sales strategy for a new channel partner in the APAC region
- Negotiating a complex partnership agreement with a major advertising agency in Europe
- Building and managing a team of partner managers to drive revenue growth across multiple channel partners in the LATAM region
ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Director, Global Channel Partnerships role.
❓ Key Questions to Ask During Interview
- How does Reddit support the growth and success of its channel partners?
- What are the key priorities for the international sales organization in the next 12-24 months?
- How does Reddit foster a culture of high performance and growth within its channel partner network?
- What opportunities exist for professional development and growth within the international sales organization?
- How does Reddit balance the needs and priorities of its channel partners with its own internal goals and objectives?
ASSUMPTION: These interview questions help candidates understand Reddit's approach to channel partner support, international sales strategy, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your experience in building and managing reseller partnerships, driving revenue growth, and exceeding sales targets
- Prepare a cover letter that demonstrates your customer-centric approach, strong sales mentality, and strategic thinking
- Prepare examples of successful partnership negotiations, strategies, and team management experiences
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
